This document provides an agenda for a content marketing bootcamp being held on February 21, 2013 in San Francisco. The bootcamp will include presentations on transforming brands into media companies, thinking like a publisher, building a content marketing machine, managing the top, middle and bottom of the marketing funnel with content, and case studies from Intel and Cengage. Breaks and lunch are scheduled between the presentations.

1. Content Marketing
Bootcamp
February 21, 2013
San Francisco, California
hosted by

2. Brands Must Become Publishers!

3. Information Scarcity

4. Information Abundance

5. Marketing Owns Top of Funnel

6. What to Do?

7. Content: The Force that Moves the
Buyer Down the Funnel

8. Today's Agenda
10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman
11:00am Break
11:15am Thinking Like a Publisher Jesse Noyes, Offerpop
11:45am Building a Content Marketing Machine Toby Murdock, Kapost
12:15am Lunch
1:15pm Top of the Funnel Rob Ousbey, Distilled
1:45pm Middle of the Funnel David Lewis, DemandGen
2:15pm Middle of the Funnel Meagen Eisenberg,
DocuSign
2:45pm Break
3:00pm Bottom of the Funnel EloQueen
3:30pm Case Study: Intel Jennifer Lashua, Intel
4:00pm Case Study: Cengage Talia Wise, Cengage
4:30pm Reception

12. Hashtag
#contentcamp

13. What was that?!
If you miss something, don’t worry.
We’re videotaping.

14. Need Help?
Ask someone from . . .

15. Questions
Please ask them