SlideShare a Scribd company logo
Content Marketing
               Bootcamp
               February 21, 2013
             San Francisco, California
hosted by
Brands Must Become Publishers!
Information Scarcity
Information Abundance
Marketing Owns Top of Funnel
What to Do?
Content: The Force that Moves the
    Buyer Down the Funnel
Today's Agenda
10:30am   Transforming Your Brand Into a Media Company   Michael Brito, Edelman

11:00am   Break

11:15am   Thinking Like a Publisher                      Jesse Noyes, Offerpop

11:45am   Building a Content Marketing Machine           Toby Murdock, Kapost

12:15am   Lunch

1:15pm    Top of the Funnel                              Rob Ousbey, Distilled

1:45pm    Middle of the Funnel                           David Lewis, DemandGen

2:15pm    Middle of the Funnel                           Meagen Eisenberg,
                                                         DocuSign

2:45pm    Break

3:00pm    Bottom of the Funnel                           EloQueen

3:30pm    Case Study: Intel                              Jennifer Lashua, Intel

4:00pm    Case Study: Cengage                            Talia Wise, Cengage

4:30pm    Reception
Hashtag




#contentcamp
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