Wel marketing strategy group assignment dcwbc
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The document proposes marketing strategies for the DC Women's Business Center (DCWBC) to increase its client base. It suggests maximizing online strategies like featuring successful clients and speakers, employing SEO, and highlighting outcomes. Developing an alumni network by inviting alumni to share stories and mentor is also proposed. Expanding networking by targeting niche groups like "Mom-preneurs" is recommended. The presentation was given by members of the GWU Women's Entrepreneurial Leadership Team.
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Wel marketing strategy group assignment dcwbc
- 1. “FLASHMOB” Marketing Strategies Presented by: GWU Women’s Entrepreneurial Leadership Team Marlene Gummo Stearns Jennifer Golden Erin Dahan
- 2. Certified Women Owned Small Businesses (WOSB) Certified Economically Disadvantaged Women Owned Small Businesses (EDWOSB) Non-certified women owned businesses Washington, D.C. based
- 3. DCWBC has served 900 clients over two years • Average 450 clients / year DC has 175,887 women owned business in the greater D.C. metro area • 2007 US Census DCWBC should target 1,309 new clients in order to serve 1% of the women owned businesses • This is a 34% increase in annual clients served
- 4. Maximize Impact of Online Current Marketing Strategies Feature successful clients on website Feature prominent speakers at events / seminars and on website Employ SEO strategies & analytics to increase traffic to website and social media sites Feature successful DCWBC outcome measures on all online tools • Examples: • # of clients who have been awarded federal contracts • # of clients who have received small business loans
- 5. Develop an DCWBC Client Alumni Network Invite successful alumni to share personal business stories and introduce the DCWBC at community events • At churches, community colleges, chambers of commerce, ethnic events, schools/PTAs, etc. Invite successful alumni to serve as “mentors” to new or young women owned businesses • Feature the mentorship program as a key service available at the DCWBC Rethink blog image • Invite charismatic alumni to blog their stories or answer questions posed by entrepreneurs
- 6. Expand networking opportunities Expand communication & marketing strategies to target niche client segments Example of target niche: “Mom-preneurs” • Feature “Mom-focused” Walk & Talk • Develop presence on Mom’s list serves • For the events and seminars make available child care more prominent in advertising
- 7. Marlene Gummo Stearns • marlene_gummo@yahoo.com Jennifer Golden • jdgolden@gwmail.gwu.edu Erin Dahan • edahan@gwmail.gwu.edu