This deck is an integral part of SEMrush Weekly Wisdom https://www.semrush.com/blog/weekly-wisdom-jon-rognerud-psychological-strategies-conversions/

1. How To Get High
Conversions
From Your Ads
Jon Rognerud
www.chaosmap.com

2. Your Message.
Your Market.
Market Diagnostics:
10 Steps To Get Started

3. 1: SLEEPLESSNESS
What keeps them awake at night?
(Eyes open, staring at the ceiling)

4. 2: ANXIETY (fear)
What are they afraid of?

5. 3: ANNOYANCE (anger)
What are they angry about?
Who are they angry at?

6. 4: DAILY ANNOYANCES
What are top 3 daily frustrations?

7. 5: TRENDS
What trends are occurring and will
occur in their business or lives?

8. 6: DESIRES
What do they secretly, ardently
desire most?

9. 7: BIAS
Is there a built-in bias to the way they
make decisions?

10. 8: LANGUAGE
Do they have their own language?

11. 9: MARKET SIMILARITY
Who else is selling something similar
to them? And how?

12. 10: SALES SIMILARITY
Who else has tried to sell them
something similar? And, how has
that effort failed?

14. Thank you!
Jon Rognerud
www.chaosmap.com
@jonrognerud