McDonald's has over 1100 stores currently in China, with plans to expand to 2000 stores by 2013. Sales in China are expected to increase by 3-5% annually. When McDonald's first entered China, the government showed some disapproval, but their thinking later changed which allowed McDonald's to rapidly expand. McDonald's tailors its menus to local tastes while still maintaining core items like hamburgers and french fries that are popular worldwide.

1. How Mc.Donalds run their business
in China? Identify some of their
strategies for doing business in East
Asia?
S1150099 Kota Sasada

2. Agenda
-Number of Mc.Donald's stores in China
-McDonald's sales in China
-Details of McDonald in China
-McDonald's policy

3. Number of Mc.Donald's stores in
China
The number of stores of McDonald in present
China is 1100. The number of stores is scheduled
to be increased to 2000 by 2013. Because the
number of stores in Japan is 3800, it is more than
halves of the number.

4. Mc.Donald's sales in China
The Mc.Donald estimates sales of 3~5% increase
to be it universally. Of course, in China, they will
expect more sales

5. Details of McDonald in China
When fast food prospers in Japan, economy
retrogresses, but is slightly different in China.
It is said that China showed disapproval of the
branch of the McDonald at first.
It is unknown why a way of thinking of the
Chinese government changed. However, it is a
change that a company such as the McDonald
was able to suddenly spread.

6. McDonald's policy
Menus of the food change generally by an area.
However, the menu by McDonald is sharing of all
parts of the world. French fries can be pleased
with any region, and it eat the hamburger.