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Thomas' Place aims to be an interactive, full-service restaurant that provides more than just a meal through live performances, video game technology at tables, and wireless internet. The restaurant seeks to offer an innovative experience that is differentiated from typical casual dining by creating a fun atmosphere for guests of all ages. While start-up costs will be high due to the technology focus, the founders believe people are tired of standard restaurant experiences and will embrace the uniqueness of Thomas' Place.
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Week1ppt
The document proposes a new full-service restaurant called Thomas' Place that will provide an interactive experience for customers beyond just food. It will feature live performances voted on by customers and each table will have video game technology and free WiFi. The restaurant aims to be innovative and different from typical casual dining options by creating a fun atmosphere for people of all ages. While start-up costs will be high, the concept is that customers are tired of the same old dining experiences. The target markets are the local Pinellas County population including college students and tourists, as well as those who enjoy uniqueness and technology. Competition in the industry is tough against established chains, but the document expresses confidence the restaurant can succeed with careful cost control and marketing
Week1ppt
Thomas' Place is a proposed full-service, interactive restaurant concept that aims to provide a unique dining experience through live performances, video game technology at tables, and wireless internet. The restaurant seeks to differentiate itself from typical casual dining options by offering "more than just a meal." Target markets include local residents, college students, and tourists who enjoy uniqueness. Start-up costs are estimated at $48,550. Financial projections estimate net profit of $23,400 in the first year, with sales increasing 10% annually. Cash flow and balance sheet statements are provided to assess the financial viability of the concept.
A Day of Hope Sponsorship - 2011
A Day of Hope 2011 is a free family event being held on May 14th at the Gwinnett County Fairgrounds to connect people in need with resources. The event will provide food, health screenings, and activities for children and teens. It will encourage attendees to join a local church. A Day of Hope 2010 served over 2,000 people and provided groceries to 500 families. Sponsorship opportunities are available starting at $100 to have a logo in promotional materials and at the event.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Re-presenting Place: Publication
Petaling Street is generally considered safe by half of those surveyed, with a third viewing it as average and 17% seeing it as unsafe. The safety culture is influenced by gang presence in back alleys allegedly deterring crime, though public safety is negatively impacted by unlicensed stalls, double parking interfering with traffic flow, and issues with taxis. Maintenance of facilities is rated average to low, and over 70% of stalls are managed by foreign workers with local authenticity diminishing. The standard of living is studied through these factors and perceptions of the homeless population.
PROJECT 3 Representing Place - Publication
Our research content and outputs will be communicated through publication. Edited content will be systematically organized individually, within a collective format that will lead to a book publication.
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Week1ppt
The document proposes a new full-service restaurant called Thomas' Place that will provide an interactive experience for customers beyond just food. It will feature live performances voted on by customers and each table will have video game technology and free WiFi. The restaurant aims to be innovative and different from typical casual dining options by creating a fun atmosphere for people of all ages. While start-up costs will be high, the concept is that customers are tired of the same old dining experiences. The target markets are the local Pinellas County population including college students and tourists, as well as those who enjoy uniqueness and technology. Competition in the industry is tough against established chains, but the document expresses confidence the restaurant can succeed with careful cost control and marketing
Week1ppt
Thomas' Place is a proposed full-service, interactive restaurant concept that aims to provide a unique dining experience through live performances, video game technology at tables, and wireless internet. The restaurant seeks to differentiate itself from typical casual dining options by offering "more than just a meal." Target markets include local residents, college students, and tourists who enjoy uniqueness. Start-up costs are estimated at $48,550. Financial projections estimate net profit of $23,400 in the first year, with sales increasing 10% annually. Cash flow and balance sheet statements are provided to assess the financial viability of the concept.
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A Day of Hope 2011 is a free family event being held on May 14th at the Gwinnett County Fairgrounds to connect people in need with resources. The event will provide food, health screenings, and activities for children and teens. It will encourage attendees to join a local church. A Day of Hope 2010 served over 2,000 people and provided groceries to 500 families. Sponsorship opportunities are available starting at $100 to have a logo in promotional materials and at the event.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
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Petaling Street is generally considered safe by half of those surveyed, with a third viewing it as average and 17% seeing it as unsafe. The safety culture is influenced by gang presence in back alleys allegedly deterring crime, though public safety is negatively impacted by unlicensed stalls, double parking interfering with traffic flow, and issues with taxis. Maintenance of facilities is rated average to low, and over 70% of stalls are managed by foreign workers with local authenticity diminishing. The standard of living is studied through these factors and perceptions of the homeless population.
PROJECT 3 Representing Place - Publication
Our research content and outputs will be communicated through publication. Edited content will be systematically organized individually, within a collective format that will lead to a book publication.
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The document discusses the opening of a new deli restaurant called the Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at moderate prices. Unlike many other restaurants, it will offer free dessert with the purchase of a drink and meal to attract customers. While it may have slightly higher prices than fast food places, there is currently no other deli that compares within 20 minutes. The owner has 10 years of restaurant experience and financial projections estimate startup costs of $477,345 with the business model expected to turn tables fast and invite corporate customers.
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Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading: El’s Hell fire Kitchen Elizabeth Maidment 1
El’s Hell fire Kitchen Elizabeth Maidment 9
Marketing Plan
Student: Elizabeth Maidment
Professor: Dr. Karen Mountain
Course: Marketing Management (MKT 500)
Date: Saturday, July 19, 2014
Company Introduction
Welcome to EL’s Hell Fire Kitchen! We are a restaurant in Murfreesboro, TN that is dedicated to all things hot and spicy. We like to refer to our cooking as “Melting your Face.” We specialize in a product called “Hot Chicken.” This is a Nashville specialty that combines cyanine pepper and some secret ingredients. We also offer several unique menu items (all with a kick) and some hard to find canned or pickled items for our local chili heads.
EL’s Hell Fire Chicken wasn’t created for the faint of heart or faint of tongue! We have a captured audience near to our location from the Middle Tennessee State University. Our target market segment would be 20 – 24 year olds looking for something spicy to prove their culinary chops. We run monthly contests (with prizes) to entice the crowds and post the results on our Facebook page. We have seen a 20% increase in sales over a 5 year period and are able increase our market shares for our shareholders by 3%.
We are a family owned and run restaurant located at 536 N Thompson Lane in beautiful Murfreesboro, Tennessee. We specialize in extremely hot and spicy food. We currently employ 2 full-time and 3 part-time employees.
Elizabeth Maidment, owner and operator, will be in charge of all functions of the restaurant. This will include cooking, cleaning, advertizing, promotions and vision of the restaurant. She manages the daily operations and serves as head cook and financial advisor. She is in charge of marketing events and promotional contests. Elizabeth writes a daily tweet on Twitter about what the menu item of the day will be and keep up the company’s Facebook page. Rodney Rounds is the business manager. His duties include hiring, promoting and managing the staff. He is in charge of scheduling and staffing the restaurant and also is in charge of inventory. There are 3 part-time employees that assist with customer requests, cleaning and prepping food.
Detailed Environmental Analysis
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Murfreesboro has an estimated 450 restaurants to choose from. There are no restaurants dedicated only to hot and spicy food. As a college town, there are several hot wing restaurants. Some of the national chains are Buffalo Wild Wings, Wing Zone and Hooters. There are also several local restaurants that offer hot wings such as Slick Pig BBQ, Kirkenburts BBQ and 3 Brothers Brew house.
Our major competitor is Buffalo Wild Wings. They are a restaurant dedicated to wings, beer and sports. Started in 1982, they currently have 14 different flavors of hot wings that are spicy. (Wings, 2014) They offer several other menu items that you can put the hot and spicy sauce on, but the flavors do not change and t.
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The document discusses plans to open a new deli restaurant called Happy Lane Deli. The deli aims to provide high quality, delicious, and consistent food at moderate prices. Its strategy is to remain consistent and offer free dessert with any drink and meal purchase. The deli will target patrons who spend $10-15 per meal, corporate chain customers, and blue collar workers. While it may have slightly higher prices than fast food, there is currently no comparable deli within 20 minutes. The business model involves fast-paced service and free desserts to encourage turnover. Startup costs are projected at $477,345 with ratios showing profitability of 47% gross margin and current ratio of 4.7 to 1.
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The document discusses the opening of a new deli restaurant called the Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at moderate prices. Unlike many other restaurants, it will offer free dessert with the purchase of a drink and meal to attract customers. While it may have slightly higher prices than fast food places, there is currently no other deli that compares within 20 minutes. The owner has 10 years of restaurant experience and financial projections estimate startup costs of $477,345 with the business model expected to turn tables fast and invite corporate customers.
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Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading: El’s Hell fire Kitchen Elizabeth Maidment 1
El’s Hell fire Kitchen Elizabeth Maidment 9
Marketing Plan
Student: Elizabeth Maidment
Professor: Dr. Karen Mountain
Course: Marketing Management (MKT 500)
Date: Saturday, July 19, 2014
Company Introduction
Welcome to EL’s Hell Fire Kitchen! We are a restaurant in Murfreesboro, TN that is dedicated to all things hot and spicy. We like to refer to our cooking as “Melting your Face.” We specialize in a product called “Hot Chicken.” This is a Nashville specialty that combines cyanine pepper and some secret ingredients. We also offer several unique menu items (all with a kick) and some hard to find canned or pickled items for our local chili heads.
EL’s Hell Fire Chicken wasn’t created for the faint of heart or faint of tongue! We have a captured audience near to our location from the Middle Tennessee State University. Our target market segment would be 20 – 24 year olds looking for something spicy to prove their culinary chops. We run monthly contests (with prizes) to entice the crowds and post the results on our Facebook page. We have seen a 20% increase in sales over a 5 year period and are able increase our market shares for our shareholders by 3%.
We are a family owned and run restaurant located at 536 N Thompson Lane in beautiful Murfreesboro, Tennessee. We specialize in extremely hot and spicy food. We currently employ 2 full-time and 3 part-time employees.
Elizabeth Maidment, owner and operator, will be in charge of all functions of the restaurant. This will include cooking, cleaning, advertizing, promotions and vision of the restaurant. She manages the daily operations and serves as head cook and financial advisor. She is in charge of marketing events and promotional contests. Elizabeth writes a daily tweet on Twitter about what the menu item of the day will be and keep up the company’s Facebook page. Rodney Rounds is the business manager. His duties include hiring, promoting and managing the staff. He is in charge of scheduling and staffing the restaurant and also is in charge of inventory. There are 3 part-time employees that assist with customer requests, cleaning and prepping food.
Detailed Environmental Analysis
Competitive Forces
Murfreesboro has an estimated 450 restaurants to choose from. There are no restaurants dedicated only to hot and spicy food. As a college town, there are several hot wing restaurants. Some of the national chains are Buffalo Wild Wings, Wing Zone and Hooters. There are also several local restaurants that offer hot wings such as Slick Pig BBQ, Kirkenburts BBQ and 3 Brothers Brew house.
Our major competitor is Buffalo Wild Wings. They are a restaurant dedicated to wings, beer and sports. Started in 1982, they currently have 14 different flavors of hot wings that are spicy. (Wings, 2014) They offer several other menu items that you can put the hot and spicy sauce on, but the flavors do not change and t.
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Culinary marketing white paper
This document discusses the power, influence, and evolution of culinary marketing. It notes that culinary marketing has universal appeal across demographics and that food connects consumers in meaningful ways. The document outlines statistics showing how engaged consumers are with food content and experiences. It also discusses how the definition of a "foodie" is expanding to be more inclusive. New players in the culinary space like Amazon acquiring Whole Foods are shifting dynamics. Examples are given of successful branded culinary integrations by companies like BMW and Kohler. Culinary experiences in sports are also highlighted.
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Amazonia Tasty restaurant aims to provide an authentic Brazilian dining experience in a warm atmosphere. It will offer meals to local shelters and fundraising opportunities. The restaurant will use radio, signs, websites and social media for marketing and rely on word-of-mouth from satisfied customers. The target market is people aged 20-60 who work in the area as well as local high school students. The owners believe the restaurant will be successful and are seeking $110,000 from a bank loan and $325,000 from themselves and family for startup costs.
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Week1ppt
Thomas' Place is a proposed full-service, interactive restaurant experience that aims to provide entertainment and engagement along with good food and service at a reasonable price. The restaurant would feature live performances voted on by guests and each table would have video game technology and free WiFi. The vision is to create a differentiated dining atmosphere that offers "more than just a meal" compared to typical casual dining restaurants. The strategy acknowledges high startup costs but bets on the concept that people want a different night out experience than what other local restaurants provide.
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Week1ppt
- 1. Thomas’ Place (Name still pending) A full-service, interactive experience! By Heather Millwater
- 2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer “I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan “I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay
- 3. An interactive, full-service restaurant Live performances Great Food Great Service More than just a Meal Mission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.
- 5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.
- 7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc. Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.
- 8. Thomas’ Place will be a casual dining restaurant with multiple entertainment options. Guests will be seated in a traditional restaurant sense, and will be able to enjoy video game/PC consoles at each table. Guests may also attend to enjoy nightly talent show offerings from local patrons and performers, similar to the experience of watching and voting for contestants on America’s Got Talent or American Idol. These unique technology features will change the restaurant scene and draw customers in. Start-Up Costs Legal: $500.00 Logo Design: $250.00 Website Design: $400.00 Insurance: $2000.00 Rent/Security: $5000.00 Technology: $20,000.00 Pre-Opening Marketing: $5000.00 Office Supplies: $400.00 Equipment: $15,000.00 Total $48,550.00