Thomas' Place is a proposed full-service, interactive restaurant concept that aims to provide a unique dining experience through live performances, video game technology at tables, and wireless internet. The restaurant seeks to differentiate itself from typical casual dining options by offering "more than just a meal." Target markets include local residents, college students, and tourists who enjoy uniqueness. Start-up costs are estimated at $48,550. Financial projections estimate net profit of $23,400 in the first year, with sales increasing 10% annually. Cash flow and balance sheet statements are provided to assess the financial viability of the concept.

1. Thomas’ Place(Name still pending)A full-service, interactive experience!ByHeather Millwater

2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer“I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan“I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay

3. An interactive, full-service restaurantLive performances Great Food Great Service More than just a MealMission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.

4. Full-service restaurant sales in 2010 are projected to reach $199.09 billion, growing at about 4.9 percent per year--or an inflation-adjusted 2.4 percent -- from the current $117.28 billion in sales.

5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.

6. The restaurant industry currently enjoys 44 cents of all dollars spent on food, and sales are predicted to increase to give the industry 53.2 cents of all dollars spent on food in the United States.Target MarketsLocal population: Pinellas County has a population of approximately 910,000 people, with a focus on the cities of Clearwater, Largo, North/Central St. Petersburg, and Pinellas Park. College Students: St. Petersburg College has more than five campuses in Pinellas County, along with USF St. Petersburg. Tourists: Pinellas enjoys a year-round reputation as a tourist destination with attractions appealing to singles, couples, families, and etc.Those who are technologically savvy, open-minded, and who enjoy uniqueness will also be the target market of Thomas’ Place. We are not targeting retirees, or anyone over the age of 55.

7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc.Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.

8. Thomas’ Place will be a casual dining restaurant with multiple entertainment options. Guests will be seated in a traditional restaurant sense, and will be able to enjoy video game/PC consoles at each table. Guests may also attend to enjoy nightly talent show offerings from local patrons and performers, similar to the experience of watching and voting for contestants on America’s Got Talent or American Idol. These unique technology features will change the restaurant scene and draw customers in.Start-Up CostsLegal: $500.00Logo Design: $250.00Website Design: $400.00Insurance: $2000.00Rent/Security: $5000.00Technology: $20,000.00Pre-Opening Marketing: $5000.00Office Supplies: $400.00Equipment: $15,000.00Total $48,550.00

9. Income Statements for Years 1 through 3 (Estimated against market norms and expectations)

10. Sales are expected to increase by 10% per year starting year 2.

11. Net profit of $23,400 first year.

12. Financing approximately $50,000 for startup, to be paid back over 10 years at approximately 7% interest. Cash Flow Statement (Estimated based on industry norms)

13. Opening Day Balance Sheet- Thomas’ Place

14. End of Year 1 Balance Sheet – Thomas’ Place

15. Balance Sheet Financial Ratio’s (Taken from slides 11 and 12) Indicates a high current ratio. The business itself has more long term debt than short term, but as you can see the ratio of current assets to current liabilities is very high, indicating a high ability to pay short term loans and etc. Income Statement Financial Ratio’s (Taken from slide 8)