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Thomas' Place is a proposed full-service, interactive restaurant concept that aims to provide a unique dining experience through live performances, video game technology at tables, and wireless internet. The restaurant seeks to differentiate itself from typical casual dining options by offering "more than just a meal." Target markets include local residents, college students, and tourists who enjoy uniqueness. Start-up costs are estimated at $48,550. Financial projections estimate net profit of $23,400 in the first year, with sales increasing 10% annually. Cash flow and balance sheet statements are provided to assess the financial viability of the concept.
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Week1ppt
Thomas' Place aims to be an interactive, full-service restaurant that provides more than just a meal through live performances, video game technology at tables, and wireless internet. The restaurant seeks to offer an innovative experience that is differentiated from typical casual dining by creating a fun atmosphere for guests of all ages. While start-up costs will be high due to the technology focus, the founders believe people are tired of standard restaurant experiences and will embrace the uniqueness of Thomas' Place.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
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Week1ppt
Thomas' Place aims to be an interactive, full-service restaurant that provides more than just a meal through live performances, video game technology at tables, and wireless internet. The restaurant seeks to offer an innovative experience that is differentiated from typical casual dining by creating a fun atmosphere for guests of all ages. While start-up costs will be high due to the technology focus, the founders believe people are tired of standard restaurant experiences and will embrace the uniqueness of Thomas' Place.
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The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
Happy lanedeli
The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality, moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
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The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
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The document is an invitation and information kit for potential sponsors and exhibitors of the 2015 Fiesta in America event. Some key details:
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Week1ppt
The document proposes a new full-service restaurant called Thomas' Place that will provide an interactive experience for customers beyond just food. It will feature live performances voted on by customers and each table will have video game technology and free WiFi. The restaurant aims to be innovative and different from typical casual dining options by creating a fun atmosphere for people of all ages. While start-up costs will be high, the concept is that customers are tired of the same old dining experiences. The target markets are the local Pinellas County population including college students and tourists, as well as those who enjoy uniqueness and technology. Competition in the industry is tough against established chains, but the document expresses confidence the restaurant can succeed with careful cost control and marketing
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The document discusses opening a new deli restaurant called Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at well-priced values. The deli will stand out by offering free dessert with every drink and meal purchase. While the economy presents a threat, the deli sees opportunities in the lack of a quality moderately priced food option in the area. The business model involves fast-paced service and free desserts to attract customers and turn tables quickly.
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The document discusses plans to open a new deli restaurant called Happy Lane Deli. The deli aims to provide high quality, delicious, and consistent food at moderate prices. Its strategy is to remain consistent and offer free dessert with any drink and meal purchase. The deli will target patrons who spend $10-15 per meal, corporate chain customers, and blue collar workers. While it may have slightly higher prices than fast food, there is currently no comparable deli within 20 minutes. The business model involves fast-paced service and free desserts to encourage turnover. Startup costs are projected at $477,345 with ratios showing profitability of 47% gross margin and current ratio of 4.7 to 1.
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The document discusses the opening of a new deli restaurant called the Happy Lane Deli. It aims to provide high quality, delicious, and consistent food at moderate prices. Unlike many other restaurants, it will offer free dessert with the purchase of a drink and meal to attract customers. While it may have slightly higher prices than fast food places, there is currently no other deli that compares within 20 minutes. The owner has 10 years of restaurant experience and financial projections estimate startup costs of $477,345 with the business model expected to turn tables fast and invite corporate customers.
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The document proposes a new full-service restaurant called Thomas' Place that will provide an interactive experience for customers beyond just food. It will feature live performances voted on by customers and each table will have video game technology and free WiFi. The restaurant aims to be innovative and different from typical casual dining options by creating a fun atmosphere for people of all ages. While start-up costs will be high, the concept is that customers are tired of the same old dining experiences. The target markets are the local Pinellas County population including college students and tourists, as well as those who enjoy uniqueness and technology. Competition in the industry is tough against established chains, but the document expresses confidence the restaurant can succeed with careful cost control and marketing
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Week1ppt
- 1. Thomas’ Place (Name still pending) A full-service, interactive experience! By Heather Millwater
- 2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer “I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan “I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay
- 3. An interactive, full-service restaurant Live performances Great Food Great Service More than just a Meal Mission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.
- 5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.
- 7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc. Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.
- 8. Thomas’ Place will be a casual dining restaurant with multiple entertainment options. Guests will be seated in a traditional restaurant sense, and will be able to enjoy video game/PC consoles at each table. Guests may also attend to enjoy nightly talent show offerings from local patrons and performers, similar to the experience of watching and voting for contestants on America’s Got Talent or American Idol. These unique technology features will change the restaurant scene and draw customers in. Start-Up Costs Legal: $500.00 Logo Design: $250.00 Website Design: $400.00 Insurance: $2000.00 Rent/Security: $5000.00 Technology: $20,000.00 Pre-Opening Marketing: $5000.00 Office Supplies: $400.00 Equipment: $15,000.00 Total $48,550.00
- 9. Income Statements for Years 1 through 3 (Estimated against market norms and expectations)
- 11. Net profit of $23,400 first year.
- 13. Opening Day Balance Sheet- Thomas’ Place
- 14. End of Year 1 Balance Sheet – Thomas’ Place