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How to
Search
Effective
Searching
on Internet
What to search?
Students usually search on internet for the following
reasons:
1. Search for a question
(what are the marketing trends?)
(what are the HR functions)
(what is the business environment)
2. Search for a specific keyword/s
(Customer relations) (recruitment) or (PESTLE
analysis)
Students usually search on internet for the following
reasons:
3. Search for a specific topic
(Customer relations + advantages)
(Recruitment + external)
(business environment + economic)
Where to search?
What are the Internet search tools
and services?
1. Ordinary Search engines
• www.google.com
2. Specialized search engines
Academic
• www.sciencedirect.com
• www.ssrn.com
Business
• www.businesscasestudies.co.uk
7
How to search?
Search engines
• Websites that are used to search the World Wide
Web and automatically index and store the
information in their database
• Examples
Google - http://www.google.com
9
How to use the search engine?
10
Four Search Strategies
• Question
• Keyword
• Topic
Searching for a question
• A question may be entered in the search field
of a search engine.
• www.ask.com (Ask Jeeves) is a search engine
that encourages the use of question searching
.com
Searching on Keywords
• Enter an exact terms to search
• Use quotation marks to words linked together
“Customer relationship management”
• Common words are ignored (that, to, which, a,
the, …)
• Use + and – can be used to include or exclude
words (Customer + relationship – management)
• Determine the file format (doc, pdf, ppt….etc.)
Boolean Searching for topics
• Enter words connect with AND - it will include sites
where both words are found
• Uses: joining different keywords to form a topic
(ie. “marketing” AND “definitions”
Marketing Definitions
Advanced Searching
• Advanced search features are offered on many
engines by going to an “Advanced Search”
page and making selections
• This is effective in narrowing search returns to
a specific topic or phrase
Google Advanced Search
Academic Search engines
• Websites that are used to search special index and
store the information in their database
• Examples
www.sciencedirect.com
www.ssrn.com
16
How to use ScienceDirect
Effectively
Advanced Search
•
View Documents
•
Abstract, Article Outline,
Image/Table, References
Thank you

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week 8 Effective Searching on Internet.ppt

  • 4. Students usually search on internet for the following reasons: 1. Search for a question (what are the marketing trends?) (what are the HR functions) (what is the business environment) 2. Search for a specific keyword/s (Customer relations) (recruitment) or (PESTLE analysis)
  • 5. Students usually search on internet for the following reasons: 3. Search for a specific topic (Customer relations + advantages) (Recruitment + external) (business environment + economic)
  • 7. What are the Internet search tools and services? 1. Ordinary Search engines • www.google.com 2. Specialized search engines Academic • www.sciencedirect.com • www.ssrn.com Business • www.businesscasestudies.co.uk 7
  • 9. Search engines • Websites that are used to search the World Wide Web and automatically index and store the information in their database • Examples Google - http://www.google.com 9
  • 10. How to use the search engine? 10
  • 11. Four Search Strategies • Question • Keyword • Topic
  • 12. Searching for a question • A question may be entered in the search field of a search engine. • www.ask.com (Ask Jeeves) is a search engine that encourages the use of question searching .com
  • 13. Searching on Keywords • Enter an exact terms to search • Use quotation marks to words linked together “Customer relationship management” • Common words are ignored (that, to, which, a, the, …) • Use + and – can be used to include or exclude words (Customer + relationship – management) • Determine the file format (doc, pdf, ppt….etc.)
  • 14. Boolean Searching for topics • Enter words connect with AND - it will include sites where both words are found • Uses: joining different keywords to form a topic (ie. “marketing” AND “definitions” Marketing Definitions
  • 15. Advanced Searching • Advanced search features are offered on many engines by going to an “Advanced Search” page and making selections • This is effective in narrowing search returns to a specific topic or phrase Google Advanced Search
  • 16. Academic Search engines • Websites that are used to search special index and store the information in their database • Examples www.sciencedirect.com www.ssrn.com 16
  • 17. How to use ScienceDirect Effectively