This document discusses the concept of "Groundswell", which refers to a social trend where people use technologies to get things from each other rather than traditional institutions. It is driven by three forces - people, technology, and economics. Under people, it discusses how technology has enabled greater computer-mediated communication and connection between individuals. For technology, it outlines how new media and interactive Web 2.0 platforms allow user-generated content and social networking. Economics involves how online traffic can translate to money through models like advertising. The document then gives examples of specific technologies that empower people to create, connect, collaborate, react, organize content and accelerate consumption.