The team's iPhone version was rejected, but they contacted 100 potential press and blog contacts. They identified 3 cross-selling opportunities and created a second potential workshop for feedback. They also had their first meeting with a potential angel investor. While their conversion rate has remained steady, they need to test optimizing their in-app price and increase their K-factor to enable sustainable growth. They will focus on sending a press release, adding social sharing incentives, and tracking more targeted metrics.

1. David Chiapoco
David Truong
Cyril Gaillard

2. THE WEEK JUST GONE...
The Business
•iPhone version rejected
• Found 100 persons to contact
(press, blogs)
•3 cross selling opportunities
created
•2nd potential school workshop/
feedback loop created
•first talk with potential angel

3. CONVERSION RATE STEADY ?
Conversion rate over time

4. TIME TO OPTIMISE IN-APP PRICE
$
Downloads
Profit projection at $3.99 for different conversion rates

5. TIME TO OPTIMISE IN-APP PRICE
$
Downloads
Profit projection at $4.99 for different conversion rates

6. WHAT WE HAVE LEARNED
•We need to come up with test plan (Test Flight
good option but beta testers hard to find)
•To have sustainable growth we need to increase
K-Factor
•Adding features is adding another ball to juggle,
another thing to maintain, market.
=>is it capturing value and/or creating value?

7. THOUGHTS ON 2 FEATURES
Convert features to capture value

8. THIS WEEK...
•Send press release
•Adding Facebook and Twitter with incentive to
share (give away free levels customisation)
•Adding more targeted metrics