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OUR LIVES ARE…
OUR SOCIETY IS …
OUR WORK IS …
MOBILE
(BASICALLY) WORTHLESS
WITHOUT CONTENT
Alone we can do so little; together
we can do so much.
- Helen Keller
WHAT DO PARTNERS WANT?
OPERATOR
Sell more services
Add revenue channels
Upsell people to
smartphones
OEM
Sell more phones
...
WHAT DO YOU HAVE
TO OFFER?
EXCLUSIVE
Revenue Share
(e.g. Acer + Pokki)
Content
(e.g. dtac + Line)
Discounts
(e.g. Google C...
YOUR OFFER
SUBJECT OF PARTNERSHIPS
Pre-installation:
App Pre-Installed on Device
Sold
TYPICAL PARTNERSHIP TYPES
PERFECT MA...
Service - not one time download
Monetizes well
Runs on many devices (tablets / phones / OS)
Runs in many countries
TAKEAWA...
KEEP IN TOUCH
GET THE
SLIDES
ifigure.de
CONTINUE
DISCUSSION
@AlexPuschilov
STAY
CONNECTED
linkedin.com/
in/puschilov
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App4all mobile-cooperation

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Presentation for the international Apps4All Forum in Moscow on partnership models in t

Published in: Business, Technology
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App4all mobile-cooperation

  1. 1. OUR LIVES ARE… OUR SOCIETY IS … OUR WORK IS … MOBILE
  2. 2. (BASICALLY) WORTHLESS WITHOUT CONTENT
  3. 3. Alone we can do so little; together we can do so much. - Helen Keller
  4. 4. WHAT DO PARTNERS WANT? OPERATOR Sell more services Add revenue channels Upsell people to smartphones OEM Sell more phones RESELLER Sell more phones Sell more services
  5. 5. WHAT DO YOU HAVE TO OFFER? EXCLUSIVE Revenue Share (e.g. Acer + Pokki) Content (e.g. dtac + Line) Discounts (e.g. Google Chromecast + Netflix) Launch on Platform (e.g. Samsung + ITV Player) Launch in App Store (e.g. Samsung + Flipboard)
  6. 6. YOUR OFFER SUBJECT OF PARTNERSHIPS Pre-installation: App Pre-Installed on Device Sold TYPICAL PARTNERSHIP TYPES PERFECT MATCH + = PARTNER’S INTERESTS Promotion: App Download Promoted via e.g. SMS or Store Ranking Content: App content made available indirectly, e.g. inside another app
  7. 7. Service - not one time download Monetizes well Runs on many devices (tablets / phones / OS) Runs in many countries TAKEAWAYS PREFERABLE APP CHARACTERISTICS DON’T BE AFRAID TO ASK There are people in these organizations whose job it is to form collaborations – you make their lives easier by being proactive If you can contribute towards their goals they will be open ACCOUNT FOR THE PROCESS Start approaching early Plan for a long negotiation and rollout phase (up to 6 months)
  8. 8. KEEP IN TOUCH GET THE SLIDES ifigure.de CONTINUE DISCUSSION @AlexPuschilov STAY CONNECTED linkedin.com/ in/puschilov

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