Mumbai morning lee

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Mumbai morning lee

  1. 2. Kasa Kai Mumbai  ab aur bhi fresh! The following ideas are suggested to get more out of the breakfast show. To add an element of freshness and new-ness to the show. The overall result, is an intended infusion to ensure that the show gets an additional gear to its already established propulsion.
  2. 3.  personality <ul><ul><li>Start your mornings with freshness and energy. </li></ul></ul><ul><ul><li>Music is a given in this equation. </li></ul></ul><ul><li>Salil = Energy </li></ul><ul><li>+ </li></ul><ul><li>Archana = Freshness </li></ul><ul><li>“ Kasa Kai Mumbai” </li></ul><ul><li>– your daily dose of funky-ness to lead to a fabulous day. </li></ul>
  3. 4.  objective <ul><li>Lets break the format of what we do. </li></ul><ul><li>Lets bring out the personality more. </li></ul><ul><li>Establish the personality in everyone's minds. </li></ul><ul><li>Lets become more memorable. </li></ul><ul><li>Connect more with the common man. </li></ul><ul><li>Theme based and show centric productions. </li></ul>
  4. 5.  Show Tags <ul><li>Horns (tune of aaja meri gaadi mein baithja) – traffic ki takleef kum ho jaaye. . kasa kai mumbai salil aur archana ke saath sirf radio city 91.1 par. </li></ul><ul><li>Alarm Clock – suhaane din ki shuruwaat. . kasa kai mumbai salil aur archana ke saath sirf radio city 91.1 par. </li></ul><ul><li>Cock Crowing (cock-a-doodle-doo) – din ki taaaazi shuruwaat . . kasa kai mumbai salil aur archana ke saath sirf radio city 91.1 par. </li></ul><ul><li>Teeth brushing sound – daanth brush se office rush . . kasa kai mumbai salil aur archana ke saath sirf radio city 91.1 par. </li></ul><ul><li>Train Horn – gardi mein bhi chain . . kasa kai mumbai salil aur archana ke saath sirf radio city 91.1 par. </li></ul>7 – 11 a.m.
  5. 6.  Radio City ka Bhugol <ul><li>An interesting search everyday. If Google can capture the imagination of the world, wouldn’t it be nice to have a concept where everyday you discover something new about the world. Something no-one knew. And a sure-shot lead in to a contest. Where the listener can be given the factoid and then quizzed on the same. </li></ul><ul><li>A quick search for absolutely anything on the planet. You can leave it as the factoid it is. Or then do a contest on it in the enxt hour depending on if you want to spend that link on it or not. </li></ul>7 – 8 a.m.
  6. 7.  Kaan kholke, uthjaa <ul><li>This is an awareness and awake-ness test. If you’re awake and alert enough then you can win prizes on Kasa Kai Mumbai. </li></ul><ul><li>This is a sound based quiz for the first hour of the show. A clip will be played, a voice, a sound, a dialogue – identify what it is. The sleepier you are. .the most diluted the inspection of the sound will be. Thus adding to the humor of having people guess. Ofcourse, some will be wide awake and guess correctly. . But why not try and play with peoples minds. Especially with the clues that Salil & Archana will give. </li></ul>7 – 8 a.m.
  7. 8.  Talk-Time <ul><li>This one is specially for the festive season, here we will have 2 mins of talktime – to any place in the world. ON US. </li></ul><ul><li>What's better than a personal wish. Its this, its getting to wish someone and hear their voice. Here you get to give your greetings to your loved one in any other part of the world. Just leave it to us to connect the two of you. We will have our establish EQ intact and also garner the spirit of the festive season. </li></ul><ul><li>This can also turn into a sold property to any mobile service provider. </li></ul>8 – 9 a.m.
  8. 9.  Screen-test <ul><li>What does Mumbai not have a dearth of – Talent. Mostly everyone who comes to the city comes here to find a place for themselves Bollywood. And here is a space showcasing their talent. Just that, we may just hire you too. If you manage to impress us. </li></ul><ul><li>So come onto the stage and show us, why you’re special. Do a scene, a dialogue, sing a song. Anything that differentiates you from the rest of the hope-fulls. Who knows, maybe you get a call back. Maybe this is the window of opportunity you always looked out for. </li></ul>10 – 11 a.m.
  9. 10.  Good News <ul><li>It’s the best thing to wake up to in the morning. But what is unique about this?? </li></ul><ul><li>Here we will give you good news from the people of the city. So if Mr. Suresh has bought a new car, Ms. Sheila’s cat has had kittens, Pooja passed her tenth standard exams, Smita has her 21 st birthday or Kanishka just had a bonny baby boy. All is good news for the city and worth mentioning. Please sms us your good news to have it profiled on the show. If you’re celebrating, then why celebrate alone?? </li></ul><ul><li>Its the KKM Daily – only on Radio City. </li></ul>8 – 9 a.m.
  10. 11.  Kaun Karega Kachrapatti <ul><li>This is a week long initiative to make the city a cleaner place. Its about bringing the citizens of the city together to make their vicinity a cleaner place. </li></ul><ul><li>The OB’s will be majorly involved in this activity. And its an extension of doing things the Gandhi-giri way. </li></ul><ul><li>We will have the city-zens nominate people around the city like vendors and shops and even your neighbors who are polluting and messing up your surroundings. We will then get them to promise and take a pledge not to do the same. Its not a long activity and can be executed in a vacant week to bring out the social minded-ness of the city. </li></ul><ul><li>Why will it work, </li></ul><ul><li>Kyonki, ek baar main commitment deta hoon – toh main apni bhi nahin sunta. </li></ul>9 – 10 a.m.
  11. 12. <ul><li>Salil Sochan Dimaag ko Tochan </li></ul><ul><li>The Special Power that Archana can invoke to deal with the very energetic, persuasive and aggressive Salil. Here Archana has a button which she can use once in every show. She mostly doesn’t use it, but will come to find it to be a very useful tool. </li></ul><ul><li>By using this button, she can shut Salil up – and make him agree with everything she says. Its like a special ‘pass’ she now has. A trump card. </li></ul><ul><li>This will be used to bring more comic relief to an already funyn show. Cause, Salil will want to hold onto his ground. And here he will be helpless. </li></ul><ul><li>Salil ka kryptonite is here. </li></ul>9 – 11 a.m.
  12. 13.  Mera Gaana kab Aayega <ul><li>This is the new song preseller to be occasionally used. We will have a series of recordings in the voices of the common man. Who will ask, mera gaana kab aayega. These voices are representative of the music they like thus superimposed to the choices of the city as a whole. </li></ul><ul><li>We can also get the celebs to give a voice byte, and thus take this idea further. </li></ul><ul><li>Rather than just preselling the music for the next break or hour. This will be a routine breaker in terms of bringing out how we play the music that people love to listen to. </li></ul><ul><li>The continuation phase will have the voices asking for their song and an attached circumstance. </li></ul><ul><li>Can be used twice in the show. Besides the other presells. Helping build the enthusiasm about our Music. </li></ul>7 – 11 a.m.
  13. 14.  Twitter ka Teetad <ul><li>A lot is said over twitter. </li></ul><ul><li>The twitter ka teetad is a special ‘chidiya’ who surfs the waves of twitter and brings the most interesting twitter messages to us. </li></ul><ul><li>If this bird would stop at only giving us the twitter message then it would be enough, but somewhere this bird is a special species and wont stop talking. </li></ul><ul><li>So this bird just goes on and on for 20 seconds with his take on the message and what his counter twitter message will be . . Till Salil & Archana will make the bird shut up. This bird seems to be the voice of the City and has his own unique take on all issues. </li></ul><ul><li>Sometimes the bird can come out of his enclosure and even talk about regular content and have a point of view. You cant silence this Teetad. </li></ul>10 – 11 a.m.
  14. 15.  Generic Promo <ul><li>Farmer Gopall – Namaste ji. . Mein Gopalll!! Meri gaiyaaa ke doodh ke supply mein problem ho gayi thi. . Woh dinbhar udaass si rehti thi. . Humne usse ghumaaya. . </li></ul><ul><li>(slightly shy) uske boys walon se milaaya. . Par koi fark nahin pada. . </li></ul><ul><li>Phir humne socha, jo humaare din ko taazgi aur furti se bhare, ispe bhi shayad kaam kar jaaye . . Toh maine usse sunaaya . . </li></ul><ul><li>“ kasa Kai Mumbai – Salil Aur Archana ke saath” (bumper) </li></ul><ul><li>Hum toh ab cheezz aur lassi export karte hain. </li></ul><ul><li>M.V.O – Apne din ki rocket jaisi shuruwaat kijiye Sirf Radio City par. . Kasa Kai Mumbai – 7 se 11 baje. . </li></ul><ul><li>Farmer Gopall – Thank you bolo – aaauuunnnn (cow mooing) </li></ul>All Day.
  15. 16.  Show promo <ul><li>Kasa Kai mumbai miss kiya??? </li></ul><ul><li>Side effects honge, toh yeh suno – </li></ul><ul><li><snippet from the show> </li></ul><ul><li>Kasa Kai Mumbai – salil aur archana ke saath, 7 se 11 baje, radiocity 91.1 par. . </li></ul><ul><li>Phir se miss math karna. . </li></ul>
  16. 17. Thank You. Be Fresh, Stay Fresh.

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