This document provides tips for encouraging a local government organization to engage more with the digital world through their website and social media presence. It recommends starting social media monitoring to raise awareness of digital opportunities. Staff should be trained to contribute online content and monitor platforms. All online content should be integrated together. Website engagement should be regularly measured and reported to prove its value in growing services and traffic. A shared digital strategy with goals and timeline is needed to guide the organization's journey to becoming more webactive.