Google dominates 56.5% of the U.S. search market and had $10.60 billion in revenue in 2006. U.S. search marketing spending is projected to grow into the billions by 2012. Search engine optimization and search engine marketing are techniques used to improve website traffic and visibility in search engines. Analytics help measure metrics like search engine market share and number of searches to gauge marketing success.

1. WEBSITES ARE PRODUCTS

2. WHAT’S THE BIG DEAL?

3. Cash Cow

4. Growing. Dominates 56.5% of U.S. Search Share $10.60 billion in 2006.

5. U.S. SEARCH MARKETING SPENDING TO 2012 Those are in the millions.

10. ANALYTICS METRICS GAUGING SUCCESS

11. Analytics

12. SHARE OF 9.82 BILLION U.S. SEARCHES. Google up 9.9%, Yahoo! down 6.5%, MSN down 1.0% - Aug. 06 – Aug. 07

13. 61.04 Billion Worldwide Searches in the month of August 2007.

14. Thank you. Any questions?