Overview of content creation in WordPress

1. Content Creation
Pages
Posts
Graphics/Photos
Audio/Video

2. Why is this important?
● Website conversion rate is nearly 6x higher for
content marketing adopters than non-adopters (2.9%
vs 0.5%).
● 73% of B2B content marketers are producing more
content than they did one year ago.
● 95% of B2B enterprise marketers use content
marketing.
● 86% of B2C marketers use content marketing.
● 60% of marketers create at least one piece of content
each week.
Source: https://coschedule.com/blog/content-creation-process/

3. Why is this important?
● Website conversion rate is nearly 6x higher for
content marketing adopters than non-adopters (2.9%
vs 0.5%).
● 73% of B2B content marketers are producing more
content than they did one year ago.
● 95% of B2B enterprise marketers use content
marketing.
● 86% of B2C marketers use content marketing.
● 60% of marketers create at least one piece of content
each week.
Source: https://coschedule.com/blog/content-creation-process/

4. Why is this important?
● Website conversion rate is nearly 6x higher for
content marketing adopters than non-adopters (2.9%
vs 0.5%).
● 73% of B2B content marketers are producing more
content than they did one year ago.
● 95% of B2B enterprise marketers use content
marketing.
● 86% of B2C marketers use content marketing.
● 60% of marketers create at least one piece of content
each week.
Source: https://coschedule.com/blog/content-creation-process/

5. Why is this important?
● Website conversion rate is nearly 6x higher for
content marketing adopters than non-adopters (2.9%
vs 0.5%).
● 73% of B2B content marketers are producing more
content than they did one year ago.
● 95% of B2B enterprise marketers use content
marketing.
● 86% of B2C marketers use content marketing.
● 60% of marketers create at least one piece of content
each week.
Source: https://coschedule.com/blog/content-creation-process/

6. Why is this important?
● Website conversion rate is nearly 6x higher for
content marketing adopters than non-adopters (2.9%
vs 0.5%).
● 73% of B2B content marketers are producing more
content than they did one year ago.
● 95% of B2B enterprise marketers use content
marketing.
● 86% of B2C marketers use content marketing.
● 60% of marketers create at least one piece of content
each week.
Source: https://coschedule.com/blog/content-creation-process/

7. So how do we do this?
We need a plan.
● Talk to your customer
– Your main contact
– Other stakeholders
● Identify objectives
– What works
– What doesn't
– What is missing
– What are expected gains

8. Let's Think About Pages
● Which Ones?
● E-commerce or brochure site?
● Will there be a blog?
● What is the approach to taxonomy?

9. How About Posts?
● Categories and Keywords
● What are the problems?
– Consistency
– Focus
– Competing pressures
– Lack of confidence
● Creating a schedule

10. Graphics?
● Sources
– Company archives
– Online
– Commissioned
– Created by you

12. Graphics?
● How are they used?
– Logos
– Backgrounds
– Product photos
– Infographics
– Enhacement of written content
– Creation of mood

13. Graphics?
● Pitfalls
– Clutter/distraction
– Mixing message
– Slow loads
– All info in graphics

14. Final Thoughts
● Consistent message
● Prevent creep
● Stay in touch-meet regularly
● You can do this