This document discusses various topics related to measuring website performance and strategy. It describes tools like Google Analytics, AWStats, and Webalizer that can record visitor metrics. It emphasizes that the purpose of a website should determine what performance is measured, such as number of sales, new clients, or course registrations. The document also covers website strategy, designing pages around clear calls to action, and security risks from hackers that can be mitigated with backups and validation.

2.  Performance of websites
 Web strategy
 Google analytics, Awstats, Webalizer
 CPANEL
 Hackers , crackers
 Revision exercises

3.  Most people counts the “hits” on their
website as a measure of performance
 A hit is a single visit
 However, if purpose of website is, for
example, to sell shoes, it is better to
measure the number of shoes sold rather
than number of visits
 If it is a hotel website, it is better to count
the number of new clients
 If it is a school, you can measure the change
in course registration and so on.

4.  Several tools automatically record the types
of visitors on your website including
information such as browser uses, page
visited, documents viewed or downloaded,
country and city of orgin
 Examples are:
 Google Analytics
 AWSTATS (open source)
 Webalizer (part of CPANEL)

5.  Google Analytics example of traffic mapping
 Note: Radius of circle shows relative number of
visitors from that location

6.  Strategy refers to the purpose of your web site.
 The design should match the strategy
 Always design a web page in such a way that a
person landing there knows what to do.
 Example: If you sell shoes, have a big button
somewhere saying “Buy” or a clear message
requesting the client to buy
 If you sell houses, you can have a virtual tour of
various houses and offer a free DVD on the
houses
 Always ask yourself: What should the visitor do
when they land on this page?
 Design the website to satisfy its purpose

7.  The most popular website management tool is
CPANEL
 It includes:
 File management
 Email management
 Database management
 Domain management
 Log management
 See a CPANEL screen on the next slide

9.  Websites are vulnerable to hackers and crackers
 People with the right skills can easily brea into
your website and delete or change information
 Always ensure you implement form validation to
prevent hacker attacks such as SQL Injection
 In SQL injection, a hacker inserts SQL commands
in your web form to alter or delete your
databases
 As a precaution, always keep an up to date
backup of your website + data in case of
malicious or accidental deletion