The document discusses key terminology for website statistics, how to make a website interactive and successful, and the importance of graphics. It defines terms like unique visits, page views, referrals and more. It recommends including a site in search engines and directories, using Google AdWords, writing articles, and doing link exchanges. It also stresses the importance of graphics for any website and provides free clipart examples. Finally, it suggests tools for developing interactive websites like HTML, PHP, ASP, WordPress and using Photoshop.

1. By Kiramat Rahman
Department of Computer & Software Technology
University of Swat

2. Out Line
 Site Statistics Terminology
 How to make your Site Interactive
 Graphics in Website
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3. Site Statistics Terminology:
 There is a very basic terminology related to your web
site statistics. Go through the following terms to
become more comfortable with your site statistics
report and analysis.
 Unique Visits - The number of unique visitors you
had for the given time period. Example: if there was
only a single person who visited your web site, and
visited 1,000 separate times in a day, the unique visits
would just be one. The uniqueness is counted based
on the IP address of the visitor.
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4. Site Statistics Terminology cont..
 Total Visits - The total number of visits including
duplicate visits, that a web site receives in a given time
period. Each time a site visitor reaches to your site it is
counted one visit.
 Page Views or Page Impressions - Each time a web
page is loaded it is referred to as a page view. If you are
counting a web site link available on this page then it
will be counted as a page impression.
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5. Site Statistics Terminology cont…
 Hits - This is very similar to page views and will be
counted every time a visitor will click any link related
to your web site.
 Direct Access : - This amount refers to the people who
accessed your web site through their bookmarks or
typed in your URL manually in the URL box of the
browser.
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6. Site Statistics Terminology cont….
 Referrer & Referral URL - The web address where
the visitor followed a link to reach your web site. For
example if someone finds your web site in google
search and click over the link then google will be
referrer.
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7. How to make your site a success ?
 So if you want to make your site a success then actual
work starts after hosting your web site successfully.
This includes following actions but to gain popularity
is not limited to these actions.
 Search Engine Inclusion: First step, you should go
and include your web site in various search engines
like google, yahoo and msn etc. Never trust on
automated software to include your site in search
engines. There are many fraud companies in this
business so be away from them and don't waste your
money.
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8. How to make your site a success ?
Cont…
 Open directory inclusion: This is another way to
make your site popular. There are many open directory
projects like dmoz.com and yahoo.com etc where you
can include your web site to get attention from net
surfers.
 Google Adwords: This is paid program from google
where you can register and you can pay based on
number of clicks on your web site link or based on
number of page impressions.
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9. How to make your site a success ?
Cont…
 Advertising Programs: If you have big budget then
you can go for higher resources like TV ads or News
paper or magazine adverting programs. They are most
effective and expansive as well.
 White papers and Article: If you write white papers
or articles then you can include your web site link in
those white papers or articles to get more traffic on
your site.
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10. How to make your site a success ?
Cont…
 Site Link Exchange: There are many sites including
my site, who do site link exchange. So you will keep
their site link at your web site and they will keep your
site link at their site. This is for then mutual benefit of
site link exchangers.
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11. Graphics In Websites
 Let me first tell you that graphics is very important
part of any web site.
 If you have time and talent to design your web graphics
then its great.
 This does not only require time and talent to have web
graphics but you need to spend some amount of
money as well to buy good graphics software like Paint
Shop Pro or Adobe Photoshop etc.
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12. Graphics in Websites cont..
 However if you are not blessed with an artist's hand
and you don't have money as well to spend on buying
graphics software then Internet is the heaven and you
should appreciate thousands of graphics designers
who have created free web graphics for you.
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13. Beautiful Flowers Clipart
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14. Now its Time To
 Now it is time to move forward and I will encourage
you to start developing your web site using
 HTML and PHP, ASP, ASP.Net Also use
WordPress, Joomla, Dreamweaver, and flash and
adobe photo shop for interactive website
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15. Q&A
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