The document provides tips for creating an effective About Us page, including focusing on a target demographic, using specifics and facts over hype, listing credentials like testimonials, conveying a personal touch with mission and photos, and introducing a clear call to action for visitors. It recommends storytelling to evoke emotion, using graphics and videos over long text, and regularly updating the page as the company grows.

1. HOWTOCREATEANABOUTUSPAGE
You should focus on one demographic to
sell your product or service. Based on your
niche, you must include answers to
objection handling, needs and purpose of
selecting your offer over your competitors.
Know Your Audience1
Don't use hypes. Use facts of how you have
solved problems so far, how can you help
your users to solve their problem and how is
your company better than the competitors.
Use Specifics And Facts2
List all the testimonials your company have. It
help users to gain trust in your work. Include
social proofs, as people often buy a thing by
reading comments of previous customers.
List Credentials3
A user will become customer if you reveal
"behind the curtain details" of your company
like - company size , culture, where is it based
and for how long.
Converting Users Into Customers4
You must have a clear Call to Action. What
should your visitor do after reading the page? It
could be an email sign up, Contact Us page or
download an eBook. Sell value, not packages.
Introduce CTA Buttons5
Storytelling evokes an emotional response &
users are interested to read. They go with
emotions rather than information. Including a
story will help them to remember your company.
Use Storytelling7
Use of minimal text and more graphics /
videos will seek attention to what you want
to convey as people usually scan a website
rather than reading everything.
Minimal Text6
Use Awards, Testimonials and Famous
feature publications to bolster your
reputation.
Credibility Enhancers8
You should be specific, no loud claims.
Mention what your product or service can
you do for your audience- say, “build an
error-free responsive website in 3 weeks”.
Avoid Bold Claims9
Be personal and use a professional picture.
Mention the mission for your company. Readers
prefer speaking to a human. If you can convince
them with your purpose, they will buy from you.
Personal Touch10
Mention your location. It builds trust. Wheth-
er you are close to your audience or far, show
them your registered office address.
Work Location11
If your business is around for some time.
Include all the relevant milestones and details
about your business. Say, in five years, we have
grown from 2 to 20 employees.
Add Timeline12
Be active in your social media accounts- Twitter,
Facebook orLinkedin. They may be checking out
different platforms. It gives an opportunity to see
other dimensions of your company.
Social Media Promotion14
Add a company video or a product tour
sharing the benefits of using the product or
working with your company.
Be Unique13
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As your company grows from a start up to a
stable organization, keep making relevant
changes to your About Us page. Your web
copy should resemble your personality.
Regularly Update Your Page15
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Email: rahulg@devigntech.com
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