This document discusses the development of a website created using WIX for an artist named Luna. It describes editing an image in Photoshop to use as a background, creating pages for news, about, behind the scenes photos and videos, and merchandise. Details are provided on writing the about section from a third person perspective, adding photos and videos to pages, choosing images and text formatting. The goal is to give readers insight into the artist both on and off stage and promote their music, videos and merchandise.

1. Website Construction using WIX:
Developments

2. Editing images on Photoshop
BEFORE AFTER
We decided to edit this image for the background of our ‘News’ page on the
website. We agreed on whitening her teeth and her eye whites. When
researching into other artist we found that this was a conventional feature
for artists and also meets the demands of the record label and consumers.

3. This is what the edited image looks like
as a background. We have purposely
matched the red text to her lips and
the enhanced whitening gives the
image a bit more depth.

4. These are screenshots taken
from the bottom of the news
page. I have organised posts in
a blog structure so that viewers
can see latest images and
information about the artist.

5. The About Section

6. Similar Media Products
I looked into similar artists websites to gain inspiration for the ‘about’
section. I learnt that you on some occasions it is written from the
singers point of view and sometimes it can be from another persons
perspective peppered with quotes from the artist to support their
description. In the cases of Birdy and Taylor Swift, both about
sections are written from a third person perspective.

7. As a group we settled on writing
the section from a third
persons perspective along with
quotes from Luna.
The first paragraph is a description
of one of our shoots which
provides the reader with a
sense of the atmosphere
during filming and an insight to
her character offstage.
The second paragraph functions to
establish who she is a provide
basic details for example her
age and her journey into the
dance world.
I then built on her personal details
but added in her inspirations
for writing music and
performing which is supported
with a quote from her.
The last paragraph is in reference
to the album ‘Won’t dance’ and
the track ‘110%’.
Visually, the image in the background fills the screen
and the white writing stands out clearly . I changed the
opacity of the textbox so that the text was visible over
the image. The title is in a font which I have been using
throughout the website.

8. Building the artists profile: Behind the scenes
This page is currently under progress. We are aiming to create a library
of photos and videos that we captured on our camera phones. There
is a feature on Wix that allows you to put photos on a show reel
which I will definitely look into. This page will be a sneak preview into
the making of the music video which is again, giving the reader an
insight into the artist and how she behaves offstage.

9. The Merchandise Shop
We chose this photo because we could add text to the right of the frame. However, looking at
the text now, I may need to alter the colour or add a shadow so that it stands out clearer.
There is also a menu bar located just below her chin which users can use to navigate around
the site.

10. I created personalised
products using
‘Zazzle.com’ where I
could upload images
and paste them on
products as shown to
the left.
We created the two
posters ourselves.
I did some research
into merch shops and
found out that it was
conventional to have
minimal items but at a
high price range. We
took this concept
further and I created
six products which
were at reasonably
high prices.

11. The video will be imported into the video item when we upload it to YouTube. We will easily be
able to embed it here. We again followed our crisp and clean layout and filled the background
with an image of Luna. On my previous Slideshare website work, we had a similar image as the
background but we changed it because parts of the image were out of focus and we thought
that this image had a better composition.
The caption below is both informative and a marketing tool because it says that it is ‘new’ and
may initiate people to want to view it. The caption just merely states the name of the song and I
think I am going to add ‘Luna’ to it too. I will need to confer with my group first.

12. There has been progression on the
photo gallery page. We have
added a honey comb structure for
images as oppose to simple boxes.
This is visually appealing and
makes it easier to view images.
We have also varied what images
we use. We have a mixture of
both studio and outdoor shots as
well as UV light pictures.