The document analyzes the design of multiple magazine websites and advertisements. Key points made include that headings and photos on the websites stand out against black backgrounds, making content easy to access and appealing. Multiple topics are covered to attract different audiences. Gender neutral color palettes are used. The magazines have modern, inclusive designs that discuss LGBT issues. Target audiences appear to be young to middle-aged adults. Advertisements are analyzed for how well they stand out, use simple designs, and relate their messaging to the products being promoted, with some using sexualized images of women.

1. Regional Magazine
Website

2. Heading stands out. White text
is easy to read on black
background
Multiple photos- easy to
accesses, appealing and
stands out.
Multiple topics listed-
attracts multiple
audiences with
different interests.
Gender neutral colour
palette.
Modern Magazine-
accepts and openly
discusses LGBT. May be a
controversial subject- may
be hard to discuss for
some audiences.
Young target audience.
Search box enables
audience to search for
subjects that interest them.

3. High
Class
Smart and easy
to read layout
High key
lighting- shows
expense
Neat
photographs-
can shows
experience
from
photographers
Looks
expensive
Keeps to house theme and
colours
Easy to use- photos can be
clicked on to get to topics

4. Masthead- bold
spacious, easy to read,
appealing, stands out
Subheading- bold, easy
to read and again
stands out
Drop down bars- easy
to navigate, appeals to
larger target audience
as simple layout/ not
complicated
High and low key
lighting used- contrast
can widen target
audience as may have
different tastes and
interests
Women models uses-
direct mode of address,
makes audience feel
included
Females aren't
sexualised- goes
against the male
gaze
Aimed more towards
females in the age
range of 20-30
Middle/high class

5. Quote and masthead are
appealing and interesting
Neutral colour palette
Aimed at older adults both
male and female
Boring plain colour theme
No eye contact- no personal
connection
Drop down box- easy to use
Mostly older adult topics
and interests

6. Billboar
d
Simple design- bold easy to
read, stands out
High key lighting
Logo top corner
Women not sexualised- goes
against male gaze
Not many regional magazines
are placed on billboards so
does not link extremely well

7. Stands out against
background
Simple
Green- relates to
nature and health
Again plants relate to
nature
Love heart shows
happiness

8. Stands out against
background- font in
bold
Simple
Blue colours link with
drink colour/blue
colour theme
AD’s at bottom of
page also promotes
other products

9. Stands out against
background
Simple
Adult based advert
Red, blue, yellow
and white colour
theme
Women's legs are
sexualised to get
attention- male gaze
used.

10. Stands out against
background
Simple
Adult based advert
Red, blue, yellow
and white colour
theme
Women's legs are
sexualised to get
attention- male gaze
used.