The Hives' official website is designed to function as a broadcasting service for fans to learn about the band. It provides details on upcoming gigs and links to live performances on YouTube. The website also features ways for fans to interact with the band through social media accounts and writing on their Facebook wall or sending tweets. Pages like "The Band" make the site more personal by including nicknames for members and band interviews. A disabled forum uses informal language to portray the band as down-to-earth. An interactive diary gives fans more insight into the band's experiences. The goal is to help fans feel involved in what the band is doing.

1. The Hives – Website analysis
The Hives’ official website has been modelled as a broadcasting service, as a
central base for their fans to research the band and find out various bits of
information.

2. This screenshot was taken from the ‘Gigs’ area on The Hives’ website. The page
shows the audience upcoming gigs, and the details for them, and also contains
embedded links for people to watch The Hives’ recent live performances on YouTube,
something not a lot of bands do.

3. The following screenshots were taken on the website to show the
physical interactive features, and also how fans can interact with the
band via social media. The Hives have accounts on various social
media sites such as; twitter, Facebook and YouTube which means
that fans can view these pages to find out more information in some
cases and also interact with the band by sending them a tweet or
writing on their Facebook wall.

4. This screenshot shows the section for ‘The Band’ on the website. The page lists the
band members down the side, including nicknames for the members, to make the
page more personal and friendly to their audience. The page also shows an interview
by the band with answers from each member, again making the page more friendly
and interactive for the user.

5. This screenshot was take when I
went to visit the ‘forum’ section on
the website. Unfortunately the
forum was disabled due to spam,
but as you can see this was
described in a very informal way by
the use of ‘bad language’ and so
this gives the feeling that The Hives
are a laid back band that are very
down to earth, which helps fans to
feel a part of the band because
they don’t feel really distant from
them.

6. This section of the website is something
you do not see often when looking at
band websites, as not many bands tend
to have a ‘diary’ section in which they
post about just about anything, from gigs
they have played to what a band
member is currently listening to. This
section again makes the audience feel
more of a part of the band as they are
getting more information from the band,
this seems to be a running theme
throughout the website as it seems The
Hives are very keen on their fans and
want them to be a part of what they are
doing, which is something not a lot of
bands are like. A lot of bands have very
simple websites, simply just advertising
their social media accounts and
highlighting when up and coming gigs
are.