This document discusses top SEO tips that competitors don't want you to know. It provides strategies for staying ahead of competitors in search engine optimization. The webinar agenda covers why SEO is important in 2012, how to analyze competitors' SEO programs, and how to measure SEO success. Key tips include analyzing competitors' keyword targeting, developing descriptive page titles and meta descriptions, creating relevant content silos around keywords, and measuring SEO results through increased traffic, leads and sales.

1. Top SEO Tips Your Competitors Don’t Want
You To Know in 2012
Strategies for staying one step ahead of the rest
Dial: +1 (470) 200-0303
Access Code: 364-124-848
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2. Housekeeping Items
 Are the slides available?
 Yes! Please email seo@webmarketing123.com
 We want to hear from you!
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 Want to learn more?
 Contact us for a complimentary SEO Analysis. Details at
end of webinar.
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3. Webinar Agenda
The Power of SEO
1 Why SEO is a competitive advantage for companies in
2012
Competitive Analysis
2 Uncovering what your competitors are doing with their SEO
programs
Measuring Success
3 How to monitor and improve your SEO results
#wm123
@bradleywjoe

4. Webinar Agenda
The Power of SEO
1 Why SEO is a competitive advantage for companies in
2012
Competitive Analysis
2 Uncovering what your competitors are doing with their SEO
programs
Measuring Success
3 How to monitor and improve your SEO results
#wm123
@bradleywjoe

5. 1 Why Search Marketing Matters
Search engine use is growing rapidly
Courtesy: SEOmoz
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6. 1 Why Search Marketing Matters
Search engine use is growing rapidly
Currently, there are more
than 3 billion
searches/day on Google
Courtesy: SEOmoz
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7. 1 What Marketers Say
Over 500 B2B and B2C marketers indicated that SEO makes the
biggest impact in achieving their digital marketing goals
Source : Webmarketing123 2011 Digital Marketing Survey
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8. 1 Search Engine User Behavior
If you are not on the 1st page, you are invisible to most searchers
Source : Jupiter Research, 2010 #wm123
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9. 1 Keyword Discovery
Turn to Google’s own data for discovering SEO opportunities
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10. Key Action #1
1. Google the most important keyword
to your business.
2. Where does your website rank?
Where do your top competitors
rank?
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11. Webinar Agenda
The Power of SEO
1 Why SEO is a competitive advantage for companies in
2012
Competitive Analysis
2 Uncovering what your competitors are doing with their SEO
programs
Measuring Success
3 How to monitor and improve your SEO results
#wm123
@bradleywjoe

12. 2 Website Content
How to write for search engines
• Search engines learn what your site is about by reading your content
• Optimal site content will sound natural to readers but also include mentions of
targeted keywords
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13. 2 Website Content
What Google Sees
What We See
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14. 2 Meta Content
What it is
Main Elements Consist of:
a) Page Title
b) Description
c) And sometimes… Keywords
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15. 2 Meta Content
What it is
Main Elements Consist of:
a) Page Title
b) Description
c) And sometimes… Keywords
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@bradleywjoe

16. 2 Meta Content
Facebook Groups: B2B Lead Gen
Include descriptive keywords and phrases in page titles
Keywords in the First or Second Position of the Page Title Have the Highest Impact!

17. 2 Develop Content Silos
Consider your site’s thematic structure
• Thematically Group Pages Mobile
Around Keywords
SMB
Enterprise
• Link Pages Within The Same
Groups To Further Strengthen
Theme of Website
SMB Enterprise Mobile
• Search Engine Spiders Can
See a Theme Across Your Site
That Makes Sense
Other Relevant Internal Pages
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18. 2 How Many Keywords To Target Per Page?
Develop a “mapping” document that targets 3-5 keywords per page
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19. 2 Inbound Links
Links from other highly relevant websites, back to yours
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20. Key Action #2
1. Visit you top competitor’s home page
2. View the source code and locate what
keywords are in the <title> and
<description> tags
3. How does this compare with your SEO
strategy?
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@bradleywjoe

21. Webinar Agenda
The Power of SEO
1 Why SEO is a competitive advantage for companies in
2012
Competitive Analysis
2 Uncovering what your competitors are doing with their SEO
programs
Measuring Success
3 How to monitor and improve your SEO results
#wm123
@bradleywjoe

22. 3 SEO is a Means to an End
Why SEO matters
1
Keyword
Rankings
2
Increased
Traffic
3
Lead and
Sales
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@bradleywjoe

23. 3 Keyword Rankings
Measured on a weekly, bi-weekly, or monthly basis
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24. 3 Organic Search Traffic
Measures effectiveness of SEO program
Filter out “branded” traffic
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25. 3 Goal Tracking
Ties SEO effectiveness to lead and sales flow
Set up Goals
• Define conversions for your business goals
• Set your goal values
• Analyze which keywords are leading to more
conversions and work to strengthen them in your
links and content
• Consider removing poor-performing keywords from
your campaign
• Observe where visitors abandon the goal path and
analyze the data to determine why
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26. 5 How to Measure ROI
Full Funnel Digital Visibility
- Reality is that there are several - Most marketers would
touch points before the “closer” attribute sales to last
that influenced the purchase touch, i.e. “closers”
decision
- Marketing currently gets no
credit for these! #wm123
@bradleywjoe

27. 3 The Best SEO Reporting
Measuring SEO effectiveness by identifying keywords that drove the
best conversions and sales
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28. 3 The SEO Process
On a monthly basis, on and off-page optimizations need to work in
tandem to drive continued success. Rely on analytics to guide
decision making.
On-Page Changes
Measuring
Improvement in
Rankings, Site Link Building
Engagement, and
Lead Flow
Monitoring Visitor Tracking Spider
Analytic Data Crawls
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29. Key Action #3
1. What is the goal of your website
(leads, form fill outs, sales)?
2. Can you identify the top 5 keywords
that drove the most leads/sales last
month?
#wm123
@bradleywjoe

30. Key Takeaways
• Begin Optimization Now: SEO is constantly evolving.
Capitalize on your core keywords before the competition does.
• SEO Success Takes Time and Resources: Executing SEO
correctly requires full-time resources. Optimizing for a set of
keywords requires relevant content, inbound links, and website
structure.
• Achieve 2012 Marketing Goals: SEO one of the most efficient
way to drive lead and sales flow. Regardless of tactics utilized,
don’t lose site of overall strategy and expected outcomes.
#wm123
@bradleywjoe

31. Thank You!

32. Contact Us about Qualifying for a Complimentary Analysis
- “Cost of the Problem” Analysis: Discover the cost of not
ranking in the top positions on search engines. How much
revenue is being lost to competitors with the best rankings?
- Competitive Report: Find out where you rank against your top
competitors and what tactics they’re employing
- ROI Tracking: Detailing the keywords and sources that visitors
are using to discover your website and if those visitors are
converting into leads and sales
Please contact:
contact@webmarketing123.com
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