The webinar provided strategies for growing followers and converting leads on Twitter, including building a solid brand presence, engaging followers through consistent posting and use of hashtags, and measuring traction by monitoring engagement and lead growth over time. The key is to cultivate quality conversations around relevant industry topics to spread brand awareness and generate leads.
Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.
Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.
What i got wrong when somebody asked me to deploy a web apptalkingquickly
Slides for talk on mistake people make when deploying web applications originally given by Ben Dixon (@talkingquickly) at Refresh conference in Tallinn, 2015
It’s always been difficult to quantify the effectiveness of marketing, as illustrated by the popular John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, our survey of over 600 U.S. marketers shows some CAN prove marketing’s contribution to revenue with confidence. What’s their secret?
Check out the “5 Habits of Highly Effective Marketers” to see what they’re doing differently to succeed and how you can, too.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
What i got wrong when somebody asked me to deploy a web apptalkingquickly
Slides for talk on mistake people make when deploying web applications originally given by Ben Dixon (@talkingquickly) at Refresh conference in Tallinn, 2015
It’s always been difficult to quantify the effectiveness of marketing, as illustrated by the popular John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, our survey of over 600 U.S. marketers shows some CAN prove marketing’s contribution to revenue with confidence. What’s their secret?
Check out the “5 Habits of Highly Effective Marketers” to see what they’re doing differently to succeed and how you can, too.
Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911Webmarketing123
In Webmarketing123′s upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you’ll learn how to generate sales leads with social media, build followers through communities for your target demographic, improve SEO and ROI through social media interactions, and promote your brand through social recognition and trust.
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
Introduction to Social Media for Financial ProfessionalsAdvisorDeck
This deck is part of a webinar. In that webinar ( http://www.youtube.com/watch?v=1P36ZBPXS6Q ), we discuss how social media relates to your registered rep or financial advising business and how you can best utilize AdvisorDeck’s social media features to build your online presence and engage with potential customers as a financial professional.
Topics covered include:
- Benefits to setting up social media network accounts
- Why linking social networks to AdvisorDeck benefits you
- How to add social networks to AdvisorDeck
- How to schedule a blog/social media campaign
- Cultural differences between Twitter, Facebook and LinkedIn
- Sample recommended social media schedule
- FINRA compliance issues to consider
Recently added AdvisorDeck social media features will also be covered:
- Ability to post to individual social media networks without updating your blog
- View a record of all posts published by all members of the team
- Posts Overview now includes posts to a single social network by a particular individual
We discuss functionality, sample use cases and more! Whether you’re a complete novice or just recently diving into the wonderful world of social media, this webinar is for you.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Webmarketing123: How to Grow Followers and Convert Leads on Twitter 08-17-2011
1. Social Media Marketing Webinar:
How to Grow Followers &
Convert Leads on Twitter
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (484) 589-1011
Access Code: 487-354-779
2. Today’s Webinar
• Can I receive a copy of the deck after the webinar?
- Yes. Please email smm@webmarketing123.com.
• Engage with us!
-Use hashtag #WM123
-Follow @webmarketing123
• Want to learn more?
- Contact us for a complimentary digital marketing analysis.
Details at end of webinar.
#WM123
@webmarketing123
@bradleywjoe
3. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe
4. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe
5. 1 Building Your Profile Page
How should you brand your profile?
• Personalize with a detailed company bio and logo
• Optimize with relevant keywords
• Set expectations!
• Design an engaging background that relates to your product/service
#WM123
@webmarketing123
@bradleywjoe
6. 1 Building Your Profile
How should your maintain your profile?
• Post relevant tweets several times throughout the day
• Recommended topics include:
• Industry updates
• Company specific updates
• Be a curator of useful content
• Retweets from thought-leaders in the industry
#WM123
@webmarketing123
@bradleywjoe
7. 1 Attracting Followers
How do I get more followers?
• Follow relevant people in your industry
• 1 out of every 4 people will follow you back
• Place your social media links on:
• Your website (blogs, articles, etc.)
• Corporate collateral
• Industry event messaging
• Uniform email signatures
Tip: Don’t forget about competitive analysis!
#WM123
@webmarketing123
@bradleywjoe
8. 1 Twitter Directories
Twellow – Directory of people by expertise or profession
Just Tweet It – Directory for genres by category
(ex: bloggers, media, technology)
#WM123
@webmarketing123
@bradleywjoe
9. 1 Promoted Tweets and Accounts
Promoted Tweets
- Tweets will appear as
content in search results
- Allows businesses to
speak to users that don’t
currently follow your
account
Promoted Accounts
- Will appear under “Who to Follow”
- Great for gearing up for new product
release
#WM123
@webmarketing123
@bradleywjoe
10. 1 Cross-promote and Share
Extend your brand across networks
• Link your Twitter account to your:
• Blog
• Facebook page
• Email signature
• LinkedIn company profile
• Whitepapers, eBooks
#WM123
@webmarketing123
@bradleywjoe
11. 1 Manage Who You Follow
Who should you follow?
• Research sources that will build your credibility
• Follow sources based on:
• Their bio and type of work
• High frequency of daily tweets
• Quality of tweets
• Thought-leaders in the industry
• Relevance of tweets to your business,
value prop, and consumer audience
Goal: The people who you follow, start to follow you!
#WM123
@webmarketing123
@bradleywjoe
12. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe
13. 2 Stay in Tune With Your Followers
How do I engage my followers?
• Track trending topics
• Engage with hashtags
Tip: Don’t forget to leave space for retweets!
#WM123
@webmarketing123
@bradleywjoe
14. 2 Building Your Following
Encourage conversation
What are some hashtag best practices?
• Your tweets will display in Twitter search results under that hashtag
• Allows your profile to be searchable on that term/topic
• Look for trending topics daily & create a tweet that is relevant for your
company
• If there is an upcoming conference for your industry, tweet on that
specific hashtag
#WM123
@webmarketing123
@bradleywjoe
15. 2 Building Your Following
Audience question
Which hashtags do you use for your business?
Good hashtag examples:
#SXSW
#solar
#cisco
Bad hashtags examples:
#!thermal imagers
#$$$growyourbusiness
#WM123
@webmarketing123
@bradleywjoe
16. 2 Building Your Following
Audience question
Which hashtags do you use for your business?
Good hashtag examples:
#SEM
#SEO
#SMM
Twitter does not recognize special
Bad hashtags examples: characters or spaces after the hash sign.
You want to stick to a short name/word
#!thermal imagers that is easy to spell and search on.
#$$$growyourbusiness
#WM123
@webmarketing123
@bradleywjoe
17. 2 Engaging Your Following
Best time to tweet?
Noon and 6pm
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe
18. 2 Engaging Your Following
What days should you tweet?
Midweek and Weekends
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe
19. 2 Engaging Your Following
How often should you tweet?
1-4 tweets per hour
Courtesy: Kiss Metrics #WM123
@webmarketing123
@bradleywjoe
20. 2 Engaging Your Following
Schedule your tweets
Seesmic - https://seesmic.com
CoTweet - http://cotweet.com
• Strategize your tweet schedule
• Stay active on a daily basis:
• High-Frequency
• High-Quality
#WM123
@webmarketing123
@bradleywjoe
21. 2 Engaging Your Following
Reach out and respond
@Replies
Simply click the reply icon and type @
followed by recipient’s Twitter
username
#WM123
@webmarketing123
@bradleywjoe
22. 2 Engaging Your Following
Retweet others
Retweets
• Monitor your retweets:
• Keep up with bloggers & media
• Boost your credibility by retweeting
other experts in the field
#WM123
@webmarketing123
@bradleywjoe
23. 2 Engaging Your Following
Create conversation on mentions
Mentions
• Respond and converse
• Exchange thoughts on the
material behind the mention
• Draw attention to the mention
within your community
• Boost brand awareness and
reputation management in the field
#WM123
@webmarketing123
@bradleywjoe
24. 2 Engaging Your Following
Create a TweetUp
What is a Tweet Up?
• Twitter users of the same interests gather to meet face-t0-face
• Great for publicity and stimulating buzz
• Business growth opportunity
• Relationship building tactic
• Opportunity to build credibility and
networking contacts
• Optimal to meet after a conference
or other business event
#WM123
@webmarketing123
@bradleywjoe
25. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
#WM123
@webmarketing123
@bradleywjoe
26. 3 Measuring Your Traction
Make it easy to share your content
• Encourage social sharing to drive traffic to
your website:
• Share blog content
• Add the Twitter share button along with the
other share icons (social plug-in)
• Places share buttons next to blogs, articles,
content downloads
#WM123
@webmarketing123
@bradleywjoe
27. 3 Measuring Your Traction
Measure performance of content
How can you tell how well your content is received?
• Learn what your community likes and wants to see more of
• In Analytics, you can view which content draws most traffic
• eBook download
• Webinar sign-up
• More…
#WM123
@webmarketing123
@bradleywjoe
28. 3 Measuring Your Traction
Monitor your lead growth
• Use TwitterCounter - http://twittercounter.com/pages/you
What are your Twitter statistics?
#WM123
@webmarketing123
@bradleywjoe
29. 3 Measuring Your Traction
Audience question
Who are your main competitors?
• TwitterCounter - http://twittercounter.com/pages/you
• Test your stats against your competitors!
#WM123
@webmarketing123
@bradleywjoe
30. 3 Measuring Your Traction
Clicks
How can you measure your tweeting impact?
• Use free monitoring tools:
• Bit.ly
• ClickToTweet
• Bit.ly will measure your number of clicks over segments of time
#WM123
@webmarketing123
@bradleywjoe
31. 3 Measuring Your Traction
Monitor your referral traffic
• Traffic – Create a custom filter that captures
referrals from social media sites
• Average Time on Site / Page views –
Measure engagement level
• New Visits – Report against other
sources of traffic
#WM123
@webmarketing123
@bradleywjoe
32. 3 Measuring Your Traction
Manage your engagement path
How can you measure your customer engagement?
• TweetStats – www.tweetstats.com
• View trends
• View stats on your tweets
• How many retweets you receive/mo.
• How many tweets you are making/mo.
• Can measure customized time periods
• Can view activity on a day-to-day basis
#WM123
@webmarketing123
@bradleywjoe
33. 3 Track Leads to Your CRM
How can you track where your leads come from?
• Salesforce – www.salesforce.com
• Determine the lead source
• Upload your leads with the lead source marked
• View and compare your contacts by lead source
• Ex: Twitter, Facebook, LinkedIn campaigns
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@bradleywjoe
34. 1 Building Your Presence
Construct a solid foundation for your brand on Twitter
2 Engaging Your Followers
Execute a clear strategy to cultivate more quality conversations
3 Measuring Your Traction
Implement monitoring to track your engagement and lead conversions
4 Key Takeaways
Grow your tweet base to spread your brand awareness and generate leads
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@bradleywjoe
35. 4 Key Takeaways
• Start out by developing a strategy around your customer base.
• Discover what your followers are interested in.
• Establish your brand as a reliable, knowledgeable source in the industry.
• Tweet and share updates, offering, news that relates to your audience.
• Draw repetitive engagement and encourage natural conversion paths.
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@bradleywjoe
36. Contact us to qualify for a Free Site Analysis!
Custom Analysis includes:
• Social Media Strategy: Whether you’re B2C or B2B, discover
frameworks that will best help you track and measure your social media
campaign’s success.
• Customer Engagement Plan: Identify which social media channels
your prospects spend their time on. Find out how to create real
engagement and trusted relationship to build brand advocates.
• Share of Voice Analysis: Determine where you stand against your top
competitors in the digital realm. Find out your online “market share” and
identify areas for improvement.
Please contact:
smm@webmarketing123.com
#WM123
@webmarketing123
@bradleywjoe