Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.
This document provides an overview of Anish Anthony's field marketing role and expertise. It summarizes his experience in key areas such as opportunity centric marketing, account based marketing, events and conferences marketing, and email/digital marketing. For each area, it lists the activities he engages in and skills used, such as research, messaging, project management, event logistics, and social media promotion. It also outlines some of his accomplishments like supporting over 50 marketing campaigns and contributing to 3 wins. His background and skills are then highlighted, along with recommendations from managers praising his work.
This is a summary of the process to follow when creating and building websites and other such online media. It's a project process overview for thos in need of such a structure to help run their projects and for clients to get a better idea of how the whole process works. There ar of course other ways of running your projects but this is a good tried and tested stage by stage way of doing it. I've included responsibilities and example outputs as well as key things to do and watch out for each stage.
The document discusses various aspects of developing and executing a media campaign, including:
1) Developing a campaign through publicity on TV, radio, newspapers, websites and determining the target audience.
2) Creating advertisements and rich media targeted at the ideal market audience.
3) Providing strategic media planning and buying services such as research, negotiations, and analysis.
4) The proposed assignment aims to help position and communicate the event through meaningful media campaigns targeting print, electronic, and social media to inform, influence attitudes and behaviors and achieve mass resonance.
Webinar: A Communicator’s Guide To Metrics And Measuring SuccessSocialChorus
If You Can’t Measure It, You Can’t Improve It.
Is evaluating metrics your weak spot? In a recent survey, we found that only 22% of internal communicators were actually confident that the metrics they chose to track were effective in improving their content.
Watch this webinar recording with SocialChorus’ Gregg Apirian, Senior Director, Advisory Services, and Kevin Juskowski, Data Analyst. They will guide you step-by-step on how to measure your internal comms confidently. With their straightforward plan, you’ll reach every employee with the right message at the right time.
You’ll learn:
How to get started by setting clear goals for your team that are aligned with your organization’s business priorities
What you need to create the best system or process to measure effectively and form actionable insights to continually improve your work
Why it’s important to think like a data scientist and to embrace both qualitative and quantitative research
How to prove your team’s value through the power of storytelling to capture and explain your metrics
Watch a video of the webinar: https://www.socialchorus.com/webinar-recording-a-communicators-guide-to-metrics-and-measuring-success/
Or read our How to Measure Internal Communications blog series with a goals setting worksheet: https://www.socialchorus.com/how-to-measure-internal-communications-introduction-defining-your-goals/
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Digital learning services, Digitalisierung Industrie 4.0, Digitalisierung 4.0...Anja Winkler
Digital Cube - Der digitale Learning-Hub für Unternehmen und Organisationen
Die Digitalisierung macht vielen Mitarbeitern Sorgen: Was passiert mit mir und meinem
Arbeitsplatz? Das Business Netzwerk München sieht den Menschen jedoch auch zukünftig als Dreh- und Angelpunkt der Arbeitswelt. Gleichzeitig ergeben sich neue Aufgaben für HR.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
This document provides an overview of Anish Anthony's field marketing role and expertise. It summarizes his experience in key areas such as opportunity centric marketing, account based marketing, events and conferences marketing, and email/digital marketing. For each area, it lists the activities he engages in and skills used, such as research, messaging, project management, event logistics, and social media promotion. It also outlines some of his accomplishments like supporting over 50 marketing campaigns and contributing to 3 wins. His background and skills are then highlighted, along with recommendations from managers praising his work.
This is a summary of the process to follow when creating and building websites and other such online media. It's a project process overview for thos in need of such a structure to help run their projects and for clients to get a better idea of how the whole process works. There ar of course other ways of running your projects but this is a good tried and tested stage by stage way of doing it. I've included responsibilities and example outputs as well as key things to do and watch out for each stage.
The document discusses various aspects of developing and executing a media campaign, including:
1) Developing a campaign through publicity on TV, radio, newspapers, websites and determining the target audience.
2) Creating advertisements and rich media targeted at the ideal market audience.
3) Providing strategic media planning and buying services such as research, negotiations, and analysis.
4) The proposed assignment aims to help position and communicate the event through meaningful media campaigns targeting print, electronic, and social media to inform, influence attitudes and behaviors and achieve mass resonance.
Webinar: A Communicator’s Guide To Metrics And Measuring SuccessSocialChorus
If You Can’t Measure It, You Can’t Improve It.
Is evaluating metrics your weak spot? In a recent survey, we found that only 22% of internal communicators were actually confident that the metrics they chose to track were effective in improving their content.
Watch this webinar recording with SocialChorus’ Gregg Apirian, Senior Director, Advisory Services, and Kevin Juskowski, Data Analyst. They will guide you step-by-step on how to measure your internal comms confidently. With their straightforward plan, you’ll reach every employee with the right message at the right time.
You’ll learn:
How to get started by setting clear goals for your team that are aligned with your organization’s business priorities
What you need to create the best system or process to measure effectively and form actionable insights to continually improve your work
Why it’s important to think like a data scientist and to embrace both qualitative and quantitative research
How to prove your team’s value through the power of storytelling to capture and explain your metrics
Watch a video of the webinar: https://www.socialchorus.com/webinar-recording-a-communicators-guide-to-metrics-and-measuring-success/
Or read our How to Measure Internal Communications blog series with a goals setting worksheet: https://www.socialchorus.com/how-to-measure-internal-communications-introduction-defining-your-goals/
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Digital learning services, Digitalisierung Industrie 4.0, Digitalisierung 4.0...Anja Winkler
Digital Cube - Der digitale Learning-Hub für Unternehmen und Organisationen
Die Digitalisierung macht vielen Mitarbeitern Sorgen: Was passiert mit mir und meinem
Arbeitsplatz? Das Business Netzwerk München sieht den Menschen jedoch auch zukünftig als Dreh- und Angelpunkt der Arbeitswelt. Gleichzeitig ergeben sich neue Aufgaben für HR.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
Implantable Infusion Pumps: Insights For Your Next Animal Dosing StudyInsideScientific
A webinar for scientists interested in the use of implantable pumps as an alternative to repetitive injections when administering compounds to laboratory animals.
The administration of compounds and dosing methodologies are important considerations when planning experiments using laboratory animals. Injections are often used for animal dosing, but repeated injections over prolonged periods may be inadequate for some compounds (i.e. those with short half-lives) and can lead to great variations in serum concentrations. They are also stressful to the animal and inconvenient for the researcher. Implantable infusion pumps are useful drug delivery tools for preclinical research and drug development. They offer a reliable and convenient alternative to injections and other repetitive dosing methods. They allow greater control and accuracy in drug delivery, thus reducing dosing errors, ensuring stable dose levels and minimizing adverse effects. ALZET® Osmotic Pumps have been used in preclinical research for nearly four decades to successfully deliver a wide range of experimental agents. iPRECIO® programmable pumps have been developed more recently to facilitate highly demanding dosing requirements.
In this exclusive webinar sponsored by DURECT Corporation, Mr. José Gadea describes the features, benefits and applications of implantable pumps. Discussion focuses on clarifying the most common misconceptions circulating within the research community about implantable infusion pumps. This information is intended to help researchers make more informed decisions when choosing the most appropriate dosing method for their study.
A Noninvasive Alternative to +dP/dtmax: Peak Aortic Blood AccelerationInsideScientific
During this webinar, sponsored by Indus Instruments, Dr. Anilkumar Reddy of the Baylor College of Medicine shows how peak acceleration of blood flow velocity in the ascending aorta can be used as a surrogate, noninvasive measurement to evaluate cardiac contractility. Importantly, this technique enables serial measurements in the same animal, leading to reduced animal-to-animal variability, fewer subjects and shorter data collection times.
Specifically, Dr. Reddy presents preliminary findings from his validation studies in mice, where peak aortic acceleration and peak +dP/dt were compared. He highlights the utility of the Doppler method showing how measurements of mitral inflow and myocardial perfusion capacity through coronary flow reserve can be used to noninvasively assess diastolic function. Furthermore, he presents specific examples of noninvasive cardiac measurements and discuss how they scale in translational research from mice to mammals.
Key topics covered during this webinar included:
- Evaluating cardiac contractility using peak aortic acceleration
- Investigating cardiac relaxation using mitral peak early velocity to peak atrial velocity ratio
- Interpreting myocardial perfusion capacity through coronary flow reserve at baseline and with disease or other conditions
- How Doppler Flow Velocity measurements can be used in translational research from mice to mammals
Measuring Energy Balance in Mice from VO2/VCO2, Food Intake and Activity DataInsideScientific
Metabolic research continues to have an increased need for simultaneous multi-parameter measurements of Respiratory Exchange Ratio (RER), animal activity, and food intake (caloric consumption) to properly asses compounds, proteins, and genes on how they influence metabolism. But temporal alignment of this data into meaningful conclusions can have a steep learning curve for the non-initiated, and selecting appropriate options for such a complicated system can be over whelming. This webinar aims to discuss the essential elements and how they are to be applied.
In this webinar sponsored by Columbus Instruments, Chris Adams provides an overview of essential parameters for studying energy expenditure in laboratory rodents. He reviews gas exchange using open circuit indirect calorimetry to measure VO2, VCO2, RER and energy expenditure; food/water intake using direct mass measurement for accumulative and/or bout monitoring for controlling caloric intake and for identifying diet preference; and activity using an IR photo-cell array and/or running wheel rotation for scoring locomotion, stereotypic behavior (grooming/scratching), resting behavior and wheel running behavior.
In addtion, Dr. Marta Fiorotto presents quantitative data acquired in her lab such as energy intake and energy expenditure while highlighting qualitative measurements such as spontaneous cage activity, voluntary activity and dietary-induced thermogenesis. She discusses the value of "secondary data" as well with a focus on RER and behaviors such as eating patterns, sleeping and exploratory drive. Finally, Dr. Fiorotto highlights key considerations for proper experimental design and to ensure data validity including habituation, animal-to-animal individuality, diets, environmental factors, instrument setup, timing of measurement and normalization protocols.
The fourth session in our "PV Loops to Measure Cardiac Function" Webinar Series touched on what is essential for the researcher to be aware of in order to collect valid Pressure-Volume Loop data that can be used with confidence in the ensuing analysis stage of their research project.
Dr. Filip Konecny and Peter Plouf present and offer discussion on best practices for obtaining quality and consistent Pressure-Volume loop data. The presentation is a distillation of more than 10 years of working with the PV Loop research community to develop better results, and insights from Dr. Konecny’s body of knowledge from collecting and publishing PV Loop study data across a wide spectrum of species and research models. This presentation touches on what is essential for researchers to be aware of in order to collect valid PV Loop data that can be used with confidence in the ensuing analysis stage of their research project.
Key Topics:
- surgical considerations for improved data stability and consistency between animals
- procedure checklists -- essential steps before, during, and post surgery
- how to properly check data integrity at the bench-top
- understanding conductance and admittance methodologies for deriving volume
Mountain Lab: Studying the effects of stress and extreme conditions on human ...InsideScientific
The human body is an amazingly complicated machine, capable of adapting and responding to various stressors and environmental conditions. Even in extreme situations the body is able to adjust core physiological processes and systems to ensure optimal function, and ultimately, survival. When studying human physiological response the most basic measurements, such as ECG and respiration, can hold huge amounts of information. But, their value is much greater when integrated with other physiological measurements such as blood pressure, oxygen saturation and respiratory gas concentrations.
However, accurate co-registration of physiological data is no trivial pursuit. Moreover, the complexity of such research endeavors is compounded when we venture out of traditional laboratory spaces and seek to study human response and adaptation in extreme environments. Sensors and systems must offer practical application and reliable data collection -- moreover, data storage and management is of critical importance.
In this webinar sponsored by ADInstruments, Dr. Trevor Day, Associate Professor of Physiology at Mount Royal University in Calgary Alberta, shares his research on the effects of tilt, exercise and high altitude on respiratory sinus arrhythmia (RSA). These case studies serve as representations of more complex applications of human physiologic monitoring, in particular, his trek to Everest Base Camp where he and his research team monitored and tracked acclimatization in the context of high altitude hypoxia. During this expedition multiple physiological measures were recorded simultaneously on both rest and exercise days in order to test for signs of altitude sickness. Dr. Day shares his experiences from this exciting study and others conducted at his lab at Mount Royal to offer perspective regarding the importance of being able to record and integrate multiple data streams simultaneously.
The Future of Metabolic Phenotyping Using data bandwidth to maximize N, analy...InsideScientific
Methods matter. In metabolic measurement, confidence in reproducible results relies heavily on the design of the system used to acquire data. In the field of translational metabolic and behavioral phenotyping there is critical demand for more – throughput, standardization, synchronization of diverse data streams, temporal resolution, efficiency of workflow, and verification of results. We compare continuous and switched metabolic measurement methodologies and explore applications that benefit most from continuous measurement.
In this exclusive webinar sponsored by Sable Systems International, experts contrast methodologies and discuss how to improve best practices in metabolic phenotyping. We show how advances in high-bandwidth metabolic measurement, as implemented in Promethion metabolic phenotyping systems, leverage a 60- to 1200-fold increase in temporal resolution and achieve synchrony with intake and other behavioral data.
Key Topics:
* Time-saving methodologies for increasing throughput in multiplexed or continuous metabolic phenotyping
* Evaluation criteria for selecting a metabolic measurement system
* How the home-cage advantage of a pull-mode system reliably increases animal safety while dramatically reducing stress on both the animal and the researcher
* How to improve the resolution, accuracy and versatility of metabolic data using water vapor measurement
* The importance of raw data retention in metabolic phenotyping
* How deep data field format leads to greater traceability, improved reliability and far greater data extraction versatility to address research objectives
* How exact metabolic costs can be assigned to transient activities, with important implications for studies of energy balance, obesity, drug kinetics and metabolic diseases
Utilizing Noninvasive Blood Flow Velocity Measurements for Cardiovascular Phe...InsideScientific
Dr. Anilkumar Reddy of the Baylor College of Medicine presents data from his research outlining the importance of blood flow velocity measurement and shows examples of translational data. He provides an overview of Doppler flow velocity measurement technology and compares data obtained from complimentary devices such as 3D echo ultrasound and transit-time flow systems. Several models are presented showing how many selected measurements scale up in translational research from mice to mammals.
During this presentation the audience learned how Flow Velocity measurements can reliably assess the following parameters in rodents:
Systolic and diastolic cardiac function
Myocardial perfusion & coronary reserve
Pressure overload
Aortic stiffness
Peripheral perfusion
33 Statistics About Sales & Marketing of Scientific Instruments - Collected at the annual meeting of the German Physical Society 2012 in Berlin. For Scientific Companies Only.
Hemodynamic Assessment Series by Transonic -- Part 1: PV Loop Case StudyInsideScientific
1. PV loops provide a comprehensive examination of cardiac function by integrating measurements of pressures, volumes, flows, and metabolism.
2. The presenter uses PV loops in mini-pigs to evaluate the impacts of exercise and pharmacological therapies on heart failure with preserved ejection fraction.
3. PV loops allow the integration of data from multiple methodologies to assess global cardiovascular function and the effects of treatments. The presenter is planning to next examine different exercise intensities and combinations with therapies.
This document discusses the importance of both the inner and outer game in network marketing sales success. The inner game involves having clear goals, understanding emotions, and gaining knowledge. The outer game involves implementing a solid strategy, building a strong personal network, and maximizing productivity. To truly succeed, a salesperson must integrate both the inner drive and motivation with an effective outer process and execution of sales techniques.
Applied Biomechanics – a multifaceted approach to answering human movement qu...InsideScientific
Experts review the basic principles of biomechanics and how the study of human movement has evolved over time. Presenters highlight examples in applied kinematics, applied kinetics and applied neuromuscular/motor control and demonstrate how methodologies vary depending on the field of study or area of expertise.
Reach New Audiences, Generate Better Leads.
Learn how AZoNetwork Webinar production takes care of all the most stressful aspects of creating an effective virtual event, leaving you to do what you do best: talk about your product and how it helps your target audience.
International Students Recruitment Webinars - The Study Abroad PortalShreevats Iyer
Explore the easy way to recruit new international students online without the hassle of moving outside your office at your comfort. Be there where your students are present(Online) and tap the unsaturated markets through efficient marketing and vigorous promotions.
State of the Union: Webinars in the B2B Industrial Space | GlobalSpecChristianJHaight
1) Webinars have become an essential way for industrial marketers to connect with engineers as they seek online educational content and professional development.
2) Survey results show that webinars are one of the most effective ways engineers maintain and advance their professional skills.
3) Both engineers and marketers see value in webinars, with over 80% of engineers viewing them as valuable for research.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
The document discusses naming a new conference management platform. It explains that conferences produce knowledge and the name should reflect this. The name chosen was Dryfta, a Swedish word meaning "to discuss". The platform will automate event processes to save organizers time and increase engagement and ROI. A minimum viable product launched successfully and they are now building out the full platform.
The Industrial Supplier's Guide to Online Marketing Success | GlobalSpecChristianJHaight
This document provides guidance on improving webinar marketing strategies for industrial companies. It recommends using webinar software that enables interactive content and engagement tracking. When presenting on video, pay attention to lighting, background, visuals, and post-event follow up. Engagement is important, so use live polls and combine slides with video. The goal is to stand out from other webinars, keep audiences engaged through the virtual format, and positively represent your brand.
Implantable Infusion Pumps: Insights For Your Next Animal Dosing StudyInsideScientific
A webinar for scientists interested in the use of implantable pumps as an alternative to repetitive injections when administering compounds to laboratory animals.
The administration of compounds and dosing methodologies are important considerations when planning experiments using laboratory animals. Injections are often used for animal dosing, but repeated injections over prolonged periods may be inadequate for some compounds (i.e. those with short half-lives) and can lead to great variations in serum concentrations. They are also stressful to the animal and inconvenient for the researcher. Implantable infusion pumps are useful drug delivery tools for preclinical research and drug development. They offer a reliable and convenient alternative to injections and other repetitive dosing methods. They allow greater control and accuracy in drug delivery, thus reducing dosing errors, ensuring stable dose levels and minimizing adverse effects. ALZET® Osmotic Pumps have been used in preclinical research for nearly four decades to successfully deliver a wide range of experimental agents. iPRECIO® programmable pumps have been developed more recently to facilitate highly demanding dosing requirements.
In this exclusive webinar sponsored by DURECT Corporation, Mr. José Gadea describes the features, benefits and applications of implantable pumps. Discussion focuses on clarifying the most common misconceptions circulating within the research community about implantable infusion pumps. This information is intended to help researchers make more informed decisions when choosing the most appropriate dosing method for their study.
A Noninvasive Alternative to +dP/dtmax: Peak Aortic Blood AccelerationInsideScientific
During this webinar, sponsored by Indus Instruments, Dr. Anilkumar Reddy of the Baylor College of Medicine shows how peak acceleration of blood flow velocity in the ascending aorta can be used as a surrogate, noninvasive measurement to evaluate cardiac contractility. Importantly, this technique enables serial measurements in the same animal, leading to reduced animal-to-animal variability, fewer subjects and shorter data collection times.
Specifically, Dr. Reddy presents preliminary findings from his validation studies in mice, where peak aortic acceleration and peak +dP/dt were compared. He highlights the utility of the Doppler method showing how measurements of mitral inflow and myocardial perfusion capacity through coronary flow reserve can be used to noninvasively assess diastolic function. Furthermore, he presents specific examples of noninvasive cardiac measurements and discuss how they scale in translational research from mice to mammals.
Key topics covered during this webinar included:
- Evaluating cardiac contractility using peak aortic acceleration
- Investigating cardiac relaxation using mitral peak early velocity to peak atrial velocity ratio
- Interpreting myocardial perfusion capacity through coronary flow reserve at baseline and with disease or other conditions
- How Doppler Flow Velocity measurements can be used in translational research from mice to mammals
Measuring Energy Balance in Mice from VO2/VCO2, Food Intake and Activity DataInsideScientific
Metabolic research continues to have an increased need for simultaneous multi-parameter measurements of Respiratory Exchange Ratio (RER), animal activity, and food intake (caloric consumption) to properly asses compounds, proteins, and genes on how they influence metabolism. But temporal alignment of this data into meaningful conclusions can have a steep learning curve for the non-initiated, and selecting appropriate options for such a complicated system can be over whelming. This webinar aims to discuss the essential elements and how they are to be applied.
In this webinar sponsored by Columbus Instruments, Chris Adams provides an overview of essential parameters for studying energy expenditure in laboratory rodents. He reviews gas exchange using open circuit indirect calorimetry to measure VO2, VCO2, RER and energy expenditure; food/water intake using direct mass measurement for accumulative and/or bout monitoring for controlling caloric intake and for identifying diet preference; and activity using an IR photo-cell array and/or running wheel rotation for scoring locomotion, stereotypic behavior (grooming/scratching), resting behavior and wheel running behavior.
In addtion, Dr. Marta Fiorotto presents quantitative data acquired in her lab such as energy intake and energy expenditure while highlighting qualitative measurements such as spontaneous cage activity, voluntary activity and dietary-induced thermogenesis. She discusses the value of "secondary data" as well with a focus on RER and behaviors such as eating patterns, sleeping and exploratory drive. Finally, Dr. Fiorotto highlights key considerations for proper experimental design and to ensure data validity including habituation, animal-to-animal individuality, diets, environmental factors, instrument setup, timing of measurement and normalization protocols.
The fourth session in our "PV Loops to Measure Cardiac Function" Webinar Series touched on what is essential for the researcher to be aware of in order to collect valid Pressure-Volume Loop data that can be used with confidence in the ensuing analysis stage of their research project.
Dr. Filip Konecny and Peter Plouf present and offer discussion on best practices for obtaining quality and consistent Pressure-Volume loop data. The presentation is a distillation of more than 10 years of working with the PV Loop research community to develop better results, and insights from Dr. Konecny’s body of knowledge from collecting and publishing PV Loop study data across a wide spectrum of species and research models. This presentation touches on what is essential for researchers to be aware of in order to collect valid PV Loop data that can be used with confidence in the ensuing analysis stage of their research project.
Key Topics:
- surgical considerations for improved data stability and consistency between animals
- procedure checklists -- essential steps before, during, and post surgery
- how to properly check data integrity at the bench-top
- understanding conductance and admittance methodologies for deriving volume
Mountain Lab: Studying the effects of stress and extreme conditions on human ...InsideScientific
The human body is an amazingly complicated machine, capable of adapting and responding to various stressors and environmental conditions. Even in extreme situations the body is able to adjust core physiological processes and systems to ensure optimal function, and ultimately, survival. When studying human physiological response the most basic measurements, such as ECG and respiration, can hold huge amounts of information. But, their value is much greater when integrated with other physiological measurements such as blood pressure, oxygen saturation and respiratory gas concentrations.
However, accurate co-registration of physiological data is no trivial pursuit. Moreover, the complexity of such research endeavors is compounded when we venture out of traditional laboratory spaces and seek to study human response and adaptation in extreme environments. Sensors and systems must offer practical application and reliable data collection -- moreover, data storage and management is of critical importance.
In this webinar sponsored by ADInstruments, Dr. Trevor Day, Associate Professor of Physiology at Mount Royal University in Calgary Alberta, shares his research on the effects of tilt, exercise and high altitude on respiratory sinus arrhythmia (RSA). These case studies serve as representations of more complex applications of human physiologic monitoring, in particular, his trek to Everest Base Camp where he and his research team monitored and tracked acclimatization in the context of high altitude hypoxia. During this expedition multiple physiological measures were recorded simultaneously on both rest and exercise days in order to test for signs of altitude sickness. Dr. Day shares his experiences from this exciting study and others conducted at his lab at Mount Royal to offer perspective regarding the importance of being able to record and integrate multiple data streams simultaneously.
The Future of Metabolic Phenotyping Using data bandwidth to maximize N, analy...InsideScientific
Methods matter. In metabolic measurement, confidence in reproducible results relies heavily on the design of the system used to acquire data. In the field of translational metabolic and behavioral phenotyping there is critical demand for more – throughput, standardization, synchronization of diverse data streams, temporal resolution, efficiency of workflow, and verification of results. We compare continuous and switched metabolic measurement methodologies and explore applications that benefit most from continuous measurement.
In this exclusive webinar sponsored by Sable Systems International, experts contrast methodologies and discuss how to improve best practices in metabolic phenotyping. We show how advances in high-bandwidth metabolic measurement, as implemented in Promethion metabolic phenotyping systems, leverage a 60- to 1200-fold increase in temporal resolution and achieve synchrony with intake and other behavioral data.
Key Topics:
* Time-saving methodologies for increasing throughput in multiplexed or continuous metabolic phenotyping
* Evaluation criteria for selecting a metabolic measurement system
* How the home-cage advantage of a pull-mode system reliably increases animal safety while dramatically reducing stress on both the animal and the researcher
* How to improve the resolution, accuracy and versatility of metabolic data using water vapor measurement
* The importance of raw data retention in metabolic phenotyping
* How deep data field format leads to greater traceability, improved reliability and far greater data extraction versatility to address research objectives
* How exact metabolic costs can be assigned to transient activities, with important implications for studies of energy balance, obesity, drug kinetics and metabolic diseases
Utilizing Noninvasive Blood Flow Velocity Measurements for Cardiovascular Phe...InsideScientific
Dr. Anilkumar Reddy of the Baylor College of Medicine presents data from his research outlining the importance of blood flow velocity measurement and shows examples of translational data. He provides an overview of Doppler flow velocity measurement technology and compares data obtained from complimentary devices such as 3D echo ultrasound and transit-time flow systems. Several models are presented showing how many selected measurements scale up in translational research from mice to mammals.
During this presentation the audience learned how Flow Velocity measurements can reliably assess the following parameters in rodents:
Systolic and diastolic cardiac function
Myocardial perfusion & coronary reserve
Pressure overload
Aortic stiffness
Peripheral perfusion
33 Statistics About Sales & Marketing of Scientific Instruments - Collected at the annual meeting of the German Physical Society 2012 in Berlin. For Scientific Companies Only.
Hemodynamic Assessment Series by Transonic -- Part 1: PV Loop Case StudyInsideScientific
1. PV loops provide a comprehensive examination of cardiac function by integrating measurements of pressures, volumes, flows, and metabolism.
2. The presenter uses PV loops in mini-pigs to evaluate the impacts of exercise and pharmacological therapies on heart failure with preserved ejection fraction.
3. PV loops allow the integration of data from multiple methodologies to assess global cardiovascular function and the effects of treatments. The presenter is planning to next examine different exercise intensities and combinations with therapies.
This document discusses the importance of both the inner and outer game in network marketing sales success. The inner game involves having clear goals, understanding emotions, and gaining knowledge. The outer game involves implementing a solid strategy, building a strong personal network, and maximizing productivity. To truly succeed, a salesperson must integrate both the inner drive and motivation with an effective outer process and execution of sales techniques.
Applied Biomechanics – a multifaceted approach to answering human movement qu...InsideScientific
Experts review the basic principles of biomechanics and how the study of human movement has evolved over time. Presenters highlight examples in applied kinematics, applied kinetics and applied neuromuscular/motor control and demonstrate how methodologies vary depending on the field of study or area of expertise.
Reach New Audiences, Generate Better Leads.
Learn how AZoNetwork Webinar production takes care of all the most stressful aspects of creating an effective virtual event, leaving you to do what you do best: talk about your product and how it helps your target audience.
International Students Recruitment Webinars - The Study Abroad PortalShreevats Iyer
Explore the easy way to recruit new international students online without the hassle of moving outside your office at your comfort. Be there where your students are present(Online) and tap the unsaturated markets through efficient marketing and vigorous promotions.
State of the Union: Webinars in the B2B Industrial Space | GlobalSpecChristianJHaight
1) Webinars have become an essential way for industrial marketers to connect with engineers as they seek online educational content and professional development.
2) Survey results show that webinars are one of the most effective ways engineers maintain and advance their professional skills.
3) Both engineers and marketers see value in webinars, with over 80% of engineers viewing them as valuable for research.
Changing Perceptions and Driving Narratives Through ResearchKeith Kirkpatrick
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC. He began his career as a technology and finance journalist before transitioning to focus on research and event production. His companies, 4K Research & Consulting and Eventicate, use research-driven narratives and content activation strategies to influence perceptions of brands, products, and services. They conduct both primary and secondary research and use various channels like video, social media, and email campaigns to engage audiences and extend the value of events. The goal is to develop comprehensive strategic narratives using insights from research to create, modify, and influence perceptions.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
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2. Educational webinars are one of the best ways to
engage a target audience, generate new leads, and
move prospects through your sales funnel.
This is your chance to be an educator, build your
company brand, and collect market intelligence all
from the convenience of your office!
4. Event Planning
To kick things off we host a strategy session or
two with your team. By the end of these
meetings we will have a specific topic, target
event dates, potential guest speakers, and will
have discussed how content should be
presented to ensure the greatest impact on
your audience.
After these sessions InsideScientific delivers a
project plan listing all crucial actions and
completion dates.
5. Content Formatting
As part of our service we help craft your
presentation.
To get things started, your staff members and
guest speakers submit rough copy content to
our team. Following, InsideScientific brings
together content from all presenters and
formats a final presentation that embodies
your desired style and corporate brand.
6. Marketing
Simply put… InsideScientific handles all
marketing initiatives.
First, your event is posted to our website.
Then we create an email marketing campaign
dedicated to your webinar and ‘narrow-cast’
to your target market. In addition, we
leverage online channels to promote your
event and spread the word through specific
scientific networks.
7. Online Hosting
Many details go in to hosting and running a
smooth and seamless webinar.
Conveniently, InsideScientific takes care of all
of these details for you and your guest
speakers, including tech-checks for all
presenters and multiple practice runs prior to
your event. All registration logistics and
technical considerations are handled by our
team, and your event will be professionally
moderated by one of our staff.
8. Content Follow Up
Following your event we process your slides and
webinar recording. This content is then hosted
to your own “past-event” page on
insidescientific.com.
Next we follow up with all webinar registrants
providing access to your resources and update
social channels so content can be accessed “on-
demand”. Note: options are available to
continue lead information retrieval from “on-
demand” viewers.
9. Review
Post event you receive an ‘Event Report’,
including registrant contact details, market
intelligence data and event statistics. Data is
presented in consumable packets so your team
can review and start follow-up actions quickly.
For those in an annual campaign we offer
custom formatting for CRM integration and
tailored lead-tracking options. Event service
closes with a client debrief.
10. InsideScientific Actions
Strategy sessions with client
Creation of event workflow document
and planning forms
Creation of event landing page and
registration page
Dedicated email marketing campaign
Lead-mining
Social channel marketing activities
Tech-checks with all presenters
Review of rough draft with client and
guest speakers
Formatting of final presentation
Hosting of practice sessions with
presenters
Live hosting and moderation
Formatting of slide-deck and recording
Distribution of event resources
Event report & client debrief
11. Client & Guest Speaker* Actions
1. online planning form – topic, objectives, target market, potential
guest speakers, and possible live dates – 30 min
2. event strategy meeting(s) – 1-3 hrs*
3. submit rough draft content - 1-10 hrs*
4. attend tech-check(s) – 1 hr*
5. attend practice sessions – 1-4 hrs*
6. LIVE SESSION – 2 hrs*
7. complete rough draft Q&A report – 30 min*
7-21 hours
12.
13. Educational webinars with a technical focus are a special
type of virtual event – they are not your run-of-the-mill
online meeting!
It is our belief that successful scientific webinars require
special attention be given to content, the way it is
prepared and delivered, and how the event is marketed.
Fortunately, we have this down to a science.
14. Common Webinar Types
Case Study
This type of webinar is very similar
to the type of presentation a
scientist would give at a
conference. It typically involves 1
or 2 guest speakers showing how
a particular product enabled them
to discover something of value in
their research. The main focuses
of the webinar are the scientific
findings and how your product
enabled these discoveries.
Methods
This type of webinar is effectively
a how-to-guide. It typically
involves one guest speaker
showing how a particular scientific
measurement, or combination of
techniques, are successfully
performed in the lab. The main
focuses of the webinar are best-
practices, potential pitfalls, how to
generate reliable data, and how to
analyze and interpret findings.
Innovation
This type of webinar is for product
launches and new ground-
breaking applications. It typically
involves a technical expert who
can speak on the technology and
a scientist who can share
preliminary findings and describe
the novel technique that has been
validated. The main focus of the
webinar is how this innovation will
advance scientific discovery.
15. Common Webinar Formats
The “Traditional”
As the name suggests, this is a
traditional format that also tends
to be the most common used.
The event is typically 1 hr in
length and structured as follows:
• Welcome and Introduction
• Audience Polling
• Presentation 1 (~15-20 min)
• Audience Polling
• Presentation 2 (~15-20 min)
• Q&A Session with all speakers
The “Flip-Webinar”
This format involves gathering
questions during registration which
are then used to drive the webinar
content. Presenters prepare slides
to answer specific questions.
• Welcome and Introduction
• Audience Polling
• Q&A Session 1 (~15-20 min)
• Audience Polling
• Q&A Session 2 (~15-20 min)
• Closing Remarks
The “Round Table”
Again, questions are gathered
during registration and determine
the focus. However, the session is
more fluid, involving 4-6 experts
sharing thoughts and opinions.
• Welcome and Introduction
• Audience Polling
• Round-Table 1 (~15-20 min)
• Audience Polling
• Round-Table 2 (~15-20 min)
• Closing Remarks
16. Campaigns vs. Individual Webinars
Planning a single webinar, whether independent or part of one of our webinar
series, is a great place to start. However, we believe that a webinar campaign
including a number of educational events over the course of a year should be
the ultimate goal for any company.
An annual campaign dedicated to your brand will increase exposure and
present the greatest opportunity for lead generation, lead nurturing, and
thought leadership. Furthermore, it puts InsideScientific working as an
extension of your team around-the-clock.
17. Webinar Service Individual Webinar Campaign
Webinar Event Landing Page Yes Yes
Pre-event Social Media Marketing Yes Yes
Event Email Marketing Yes Yes
Complete Event Report Yes Yes
Webinar Consultation and Strategy Single Event Comprehensive Strategy
Post-Event Lead Collection Optional Optional
Webinar Cross Promotion No Yes
Post-event Social Media Marketing No Yes
Campaign / Series Email Marketing No 2/year
Formatting of Event Data for Client CRM No Yes
Event Landing Page Banner (Right Skyscraper) $500/year Free
19. Data Sciences International (DSI)
As a recognized leader in physiologic monitoring, DSI offers telemetry, instrumentation,
software, and services to advance science. In particular, DSI is well known for multi-
parameter monitoring, including sensing solutions that offer continuous, real-time
measurements of physiologic endpoints.
The concept of continuous, real-time monitoring versus scheduled
sampling or other forms of wireless data packaging applies to a
variety of DSI products; clearly, the option to have real-time and
complete data streams influences the scientific possibilities that can
be considered when identifying the potential end-points required by
scientists. Therefore, DSI set out to host a webinar on the topic of
continuous, real-time physiologic monitoring with InsideScientific.
20. Webinar Objectives
1. review the differences between continuous,
real-time monitoring and alternate wireless
data collection methods
2. explain how continuous, real-time data for
certain scientific applications is not only
preferred but essential
3. collect market intelligence from a broad
audience regarding their current or planned
telemetry research applications, including
animal models studied, types of signals
monitored, and technology requirements
Data Sciences International (DSI) – Case Study 2014
21. Invites Opened: 1,946
Slide-deck Views*: 99
Recording Views*: 48
* calculated 3 weeks post-event
Marketing
Touch-Points
Unique Companies: 199
Total Registrants: 284
Live Attendees: 99
Percent Attendance: 35%
Registration
& Attendance
Poll Response: 59%
Total Data Entries: 429
Survey Response: 35%
Total Data Entries: 215
Market
Intelligence
Data Sciences International (DSI) – Case Study 2014
22. IonOptix
IonOptix has been making quality ratiometric fluorescence and cell dimensioning data
acquisition systems for life science researchers since 1990. They are well known for their
calcium and contractility systems, and have recently introduced new equipment including
FluorPlex – a highspeed ratiometric multi-bath tissue fluorometry system – and
MyoStretcher – a force measurement system to attach, stretch, and load single muscle
cells to study physiologic and functional properties.
It is the latter system that IonOptix decided was best suited for a
project with InsideScientific, whereby an educational webinar would
play a central role in generating awareness regarding their new
technology and showing researchers specifically how they could use
the MyoStretcher in a variety of single cell research applications.
23. Webinar Objectives
1. Introduce the system including MyoTak
adhesive, showing what is unique and novel
about the equipment and techniques.
2. Review how to attach, load, and stretch single
cell samples, specifically ventricular myocytes.
Use picture and video to demonstrate the
process including the use of MyoTak.
3. Review interesting examples of single cell
force measurements – specifically, how to
create force-length loops and relate these
measurements to cardiovascular dysfunction
IonOptix – Case Study 2014
24. Invites Opened: 2,586
Slide-deck Views*: 146
Recording Views*: 150
* calculated 3 weeks post-event
Marketing
Touch-Points
Unique Companies: 180
Total Registrants: 255
Live Attendees: 155
Percent Attendance: 61%
Registration
& Attendance
Poll Response: 73%
Total Data Entries: 395
Survey Response: 45%
Total Data Entries: 321
Market
Intelligence
IonOptix – Case Study 2014
25. What our clients say…
I cannot overstate the amount and
quality of work InsideScientific put
in to our event. Thanks to them
our webinar ran smoothly and
professionally. InsideScientific
created full reports that provided
us with valuable post-event
information for our sales team to
follow up on...
All told, we couldn't be happier
with the webinar and the resulting
boost in sales traffic
Joe Soughayer, PhD – Business
Manager, IonOptix
Thank you again for the
flawless webinar
experience. Our sales
manager called it our best
marketing investment so
far!
If it had not been for your
superb marketing and
managerial skills we would
have not been able to pull
this off.
Katja Karelina – CEO,
Neurotar
The professionals at InsideScientific
delivered exactly what they said
they would, and more. From day
one of greenlighting their proposal
their team managed all aspects of
planning and execution…
The feedback we have received
from the webinar has been
phenomenal, providing us a rich
repository of prospects, new
customers and feedback that will
benefit our bottom line."
Tom Hampton, PhD – President & CSO,
Mouse Specifics, Inc.
26. What our clients say…
Our webinar with InsideScientific
proved to be a great way to reach
a large number of targeted
scientists, including potential
clients we would otherwise not
encounter. Just as important are
the lasting collaterals (webinar
recording, slide-deck and Q&A
report) that have already proven
to be extremely valuable and will
help us generate leads and
educate our clients for years’ to
come.
Gerry Herrera, PhD – President,
Living Systems Instrumentation
InsideScientific's extensive
knowledge of the preclinical
research market uniquely
positioned them to attract many
new biomedical researchers to our
event with effectiveness not
typically possible with other
Marketing companies...
It was an absolute pleasure to
work with InsideScientific to deliver
our webinar and we recommend
them to others in our space as a
valuable Marketing tool.
Jessica Grenwis – Manager, Channel
Marketing, Data Sciences International
Our first experience, in doing a
webinar with InsideScientific,
went so well that we
immediately signed up to do
another…
Not only did we end up with
great webinars we also greatly
benefited from InsideScientific’s
marketing efforts. Their process
allowed us to engage our
audience during the event and
the webinars continue to have
an impact.
Trent Lund, President
Stoelting Co.
28. To learn more about our webinar services
please contact our team directly by email at:
info@insidescientific.com
webinars • workshops • market research • creative