SlideShare a Scribd company logo
Inspiring fresh thinking March 2009
We’ll make your life easy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our internal structure helps to ensure we exceed expectations... Placeholder text Placeholder text TEAMWORK Management Hands on and involved with research projects Admin staff Stimulus creation Project management support Researchers All experienced moderators and project managers
We are a full service market research agency, offering a full range of methodologies... Quantitative Qualitative Bespoke Innovative solutions when the project would benefit from a more unique approach
Qualitative methodologies include the standard… Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… plus a range of more innovative techniques designed to ensure we deliver against the objectives Bespoke ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And for quantitative we pride ourselves in robust, advanced where necessary, analysis… Quantitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our expertise covers the following subject areas... New product development Product and propositions testing and refinement Communications testing, evaluation and development Brand, naming and identity research Usability analysis Audience identification and segmentation Customer service and improvement recommendations Market evaluation and due diligence ...with both business and consumer audiences for public and private sector
The thought process begins before you have even commissioned us... Carefully tailored to meet your needs Proposals What are the challenges facing the market? Are there any special issues we need to consider? How easy is this audience going to be to reach? How can we stretch the budget?
We ensure we are fully conversant with all issues before a project is commenced... We immerse ourselves in our client’s businesses & markets to understand background issues Briefing Refine the proposal as appropriate,  including objectives, target audience, stimulus requirements, timing Are there any internal issues to be aware of? Is there any existing research to feed into the project?
Our project management has the philosophy of teamwork at its core... We collaborate with our clients to get the best results Project Management The right team to deliver projects on time, within  budget & at the right quality Giving you the information you need to manage your internal clients & stakeholders  Regular updates throughout Anytime easy access to key project information
Fieldwork solutions that both clients and respondents enjoy! The right researcher for your project Fieldwork Experienced researchers The right moderating approach or questionnaire technique to suit your project requirement Stringent quality controls Actively encourage clients involvement/attendance
And ultimately our quality reporting keeps our clients coming back for more... Engaging, clear and practical  Reporting We find and tell the story Engaging and clear presentations Answers to questions, not just more questions Realistic and practical recommendations Leaving client with clear understanding of the possible next steps
[object Object],We can also use video to bring the voice of the consumer to you... Rigorous research techniques and insightful analysis Technical filming and editing expertise with the ability to create concise and entertaining film ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some of the companies that like our approach...
And finally what our clients say about us... Just wanted to say a big thank you for all your support...I know it was a very short turnaround & that we asked for a lot of information on a small budget, so I appreciate how much went into this from your side Associated Newspapers      "It is always a pleasure to work with the team at SWDYT? They put a great deal of thought into each & every stage of a research project, consistently delivering clear, insightful findings & remain a preferred research supplier."  QVC  “ Working with ‘So What Do You Think?’ has been a real pleasure- they have been extremely helpful, responsive and efficient at all times throughout the project” National School of Government “ The results are indeed proving useful - we refer to them continually, in team meetings to bring the brand promise to life and in the Ops board just this morning. If we need to do any further research, you'll definitely be hearing from me!” Norwich Union Healthcare
Thank you for your time If you have any questions please contact Samantha Gleave  t: 0845 4023323

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SWDYT? Credentials

  • 2.
  • 3. Our internal structure helps to ensure we exceed expectations... Placeholder text Placeholder text TEAMWORK Management Hands on and involved with research projects Admin staff Stimulus creation Project management support Researchers All experienced moderators and project managers
  • 4. We are a full service market research agency, offering a full range of methodologies... Quantitative Qualitative Bespoke Innovative solutions when the project would benefit from a more unique approach
  • 5.
  • 6.
  • 7.
  • 8. Our expertise covers the following subject areas... New product development Product and propositions testing and refinement Communications testing, evaluation and development Brand, naming and identity research Usability analysis Audience identification and segmentation Customer service and improvement recommendations Market evaluation and due diligence ...with both business and consumer audiences for public and private sector
  • 9. The thought process begins before you have even commissioned us... Carefully tailored to meet your needs Proposals What are the challenges facing the market? Are there any special issues we need to consider? How easy is this audience going to be to reach? How can we stretch the budget?
  • 10. We ensure we are fully conversant with all issues before a project is commenced... We immerse ourselves in our client’s businesses & markets to understand background issues Briefing Refine the proposal as appropriate, including objectives, target audience, stimulus requirements, timing Are there any internal issues to be aware of? Is there any existing research to feed into the project?
  • 11. Our project management has the philosophy of teamwork at its core... We collaborate with our clients to get the best results Project Management The right team to deliver projects on time, within budget & at the right quality Giving you the information you need to manage your internal clients & stakeholders Regular updates throughout Anytime easy access to key project information
  • 12. Fieldwork solutions that both clients and respondents enjoy! The right researcher for your project Fieldwork Experienced researchers The right moderating approach or questionnaire technique to suit your project requirement Stringent quality controls Actively encourage clients involvement/attendance
  • 13. And ultimately our quality reporting keeps our clients coming back for more... Engaging, clear and practical Reporting We find and tell the story Engaging and clear presentations Answers to questions, not just more questions Realistic and practical recommendations Leaving client with clear understanding of the possible next steps
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  • 15. Some of the companies that like our approach...
  • 16. And finally what our clients say about us... Just wanted to say a big thank you for all your support...I know it was a very short turnaround & that we asked for a lot of information on a small budget, so I appreciate how much went into this from your side Associated Newspapers   "It is always a pleasure to work with the team at SWDYT? They put a great deal of thought into each & every stage of a research project, consistently delivering clear, insightful findings & remain a preferred research supplier." QVC  “ Working with ‘So What Do You Think?’ has been a real pleasure- they have been extremely helpful, responsive and efficient at all times throughout the project” National School of Government “ The results are indeed proving useful - we refer to them continually, in team meetings to bring the brand promise to life and in the Ops board just this morning. If we need to do any further research, you'll definitely be hearing from me!” Norwich Union Healthcare
  • 17. Thank you for your time If you have any questions please contact Samantha Gleave t: 0845 4023323