State of Salesforce Report 2016 - 2017
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Cut through the Dreamforce noise and focus on what works. Based on data from 1,700 customers, learn how to get more out of Salesforce and what’s in store for the platform’s future. We’ll cover key findings and the maturity of AI among Salesforce customers, the impact of usability on ROI, and why poor data can’t stop innovation.
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State of Salesforce Report 2016 - 2017
- 1. How the Best Companies Use Salesforce
- 3. How the Best Companies Use Salesforce
- 4. Today’s Speakers Jonathan Staley Global Director of Campaigns Bluewolf Corinne Sklar Global CMO Bluewolf Adam Bataran Senior Director of Analytics Bluewolf
- 5. Here we go The Making of SOSF Three Key Trends The Best Companies
- 6. The Making of The State of Salesforce
- 10. Three Key Trends
- 11. 01 Companies are ready for intelligent applications.
- 12. From predictive to intelligent - White space and cross sell - Identify target selling opps - Built into Salesforce workflows - Automated activities so employees can focus on customer moments
- 13. 02 User experience is more than mobile.
- 14. 03 Imperfect data isn’t slowing innovation.
- 15. How AmerisourceBergen Unlocked the Data They Have Now - 80% of data is dark and unstructured - Cognitive AI makes unstructured data accessible - AmerisourceBergen turned to Wave Analytics - Integrated workflows between Salesforce orgs
- 17. They’re investing in analytics and intelligent applications. 75% of companies increasing investment in analytics can cite revenue gains as a measurable business outcome attributable to their use of Salesforce. o Answer the top 5 most frequently asked questions o Simplify data and dashboards o Establish a data-driven culture
- 18. They’re integrating multiple Salesforce clouds. 80% of companies that have integrated one or more clouds say they see greater value in Salesforce today than they did 12 months ago. o Identify outdated processes and prioritize investments o Establish a CRM roadmap to increase breadth of clouds o Align new cloud capabilities to specific business outcome strategies o The state of things today: high- volume call center
- 19. They’re not stuck to the status quo. 52% of companies are releasing changes to their Salesforce instance at least monthly. o Governance o Creativity o Culture of innovation
- 20. They’re focused on user experience design for customers and employees. 69% of companies say it’s easier to use their Salesforce instance today than it was 12 months ago. o Invest in experience o Focus on most frequent tasks, in context o Measure, test
- 22. Connect with Us Jonathan Staley @jonathan_staley Corinne Sklar @csklar Adam Bataran @adambataran
Editor's Notes
- Welcome. Jonathan Staley Part of Bluewolf’s Marketing Team. I’ve worked on every one of the five editions of The State of Salesforce. This is by far, the best one yet. Survey participants in the audience? Thank you for being part of the SOSF community. You are who make this research possible. What also makes this research possible is a core group of experts inside of Bluewolf. Let me bring up two of them know.
- Corinne. Why do we do this report? Adam. What’s been most useful about the research for you?
- Behind the scenes – build brand of SOSF. Build community of survey takers. 3 key trends and what it means for you How best companies are using sosf right now – actionable takeaways. Take that darn hard copy.
- We are Bluewolf The original Salesforce partner. 15 years, 10k+ implementations Dedicated to co-creating the best customer experiences for companies of all sizes on Salesforce
- EXPERTS | EXCITED ABOUT | NOT WORKING, STRUGGLING | NOW | WIDE VARIETY SURVEY | FUNCTIONAL SPECIFIC QUESTIONS DATA ANALSIS | CHARTS | GOLDEN QUESTION VALIDATION REPORT PRODUCTION | NOT EVERYTHING
- EXPERTS | EXCITED ABOUT | NOT WORKING, STRUGGLING | NOW | WIDE VARIETY SURVEY | FUNCTIONAL SPECIFIC QUESTIONS DATA ANALSIS | CHARTS | GOLDEN QUESTION VALIDATION REPORT PRODUCTION | NOT EVERYTHING WORKS GREAT IN A BOOK FORMAT – microsite SOSF
- MIX OF FUNCTIONS, ROLES, COMPANY SIZES, BUSINESS MODEL
- Half of you have apps that are already intelligent Not a new fangled app – things that already exist. Let’s get down into how ppl actually describe their apps – pull from sosf webcast. Asked question two different ways: describe core apps. Also asked ppl in each function. Chart needs to be redesigned so ppl can read it. So what if your apps are intelligent – Is it worth it? Yes – companies with intelligent apps are seeing benefits. In fact, 2x more likely to tie rev gains back to their use of Salesforce. 67 vs. 33 These are Salesforce customers! They say so!
- Adam
- Even when companies have the least confidence in their data — their data is a recognized issue or not trustworthy — companies still see great innovation potential in Salesforce. Plus, increased investments in analytics improve data quality. Companies are 3X more likely to cite their data as a competitive advantage when they have increased investments in analytics.
- Adam
- Adam
- Adam
- Corinne
- Corinne