The document discusses the challenges that work councils and trade unions face with the rise of Web 2.0. It argues that Web 2.0 has led to the emergence of a new kind of online archive that will shape cultural memory and knowledge. This confronts organizations with new questions around being part of this cultural memory. The document suggests that work councils and unions should develop an online strategy that makes use of blogs and user-generated content to better represent workers' perspectives and engage in the new online environment.

1. the web2.0 challenge for works councils & trade unions Follow-up meeting Web 2.0 and Online Rights Vienna, 5-6 March 2009

2. the web2.0 challenge for works councils & trade unions 5 March 09, 17:00-17:45 hc voigt kellerabteil.org

3. this presentations 'tag-cloud' web2.0 history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink QM

4. QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 what do we talk about …?

5. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink the marketing origin of 'web2.0'

6. the 'web2.0' economy

7. QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 beside that web2.0 is a whole lot more than that and: a term citing ' social change ' …

8. QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 beside that web2.0 is a whole lot more than that and: a term citing ' social change ' … … what does this social change mean, what does web2.0 bring for NPOs , NGOs , employees ?

9. QM counter-public online reputation management blogosphere public relations communities Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 social change history of media

10. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink steps in the history of media scripture, religion, architecture letterpress, national language, encyclopaedia oral history, music vowel alphabet, papyrus, libary semiconductor, personal computer, hyperlinks postal service , newspaper, railroad, telegraph radio, television, telephone web2.0, telecommunication, blogs

11. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink think of that analogy Gutenbergs revolutionary ' Printing method with movable types ': ~1450 The formation of a publishing sector that did press ahead extensive social change: by 1750 I argue: you might compare that to the developments of the past and coming centuries (internet  web2.0  ) …

12. QM counter-public online reputation management blogosphere public relations communities Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 social change history of media the emergence of web2.0 knowledge based societies

13. the emergence of web2.0 confronts us all with a new and totally new kind of archive/library that will not stop archiving in the next 5, 10 or 25 years and will be the landscape of memory , the main reservoir for cultural memory, identity building, knowledge et cetera .

14. web2.0 QM history of media counter-public online reputation management blogosphere public relations communities social change Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink archive Memorial Landscape a web2.0 based society?

15. the questions are: are we part of that archive/library ? of that cultural memory ? … and … would you identify with us ?

16. web2.0 QM history of media counter-public online reputation management blogosphere public relations communities social change Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink archive Memorial Landscape to search = to google

17. web2.0 QM history of media counter-public online reputation management blogosphere public relations communities social change Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink archive Memorial Landscape to find = hit on something

18. web2.0 QM history of media online reputation management public relations social change organisational development social control | autonomy data diversity archive Memorial Landscape to identify = to get sucked in blogosphere permalink visibility | taboo Accessibility communities counter-public

19. web2.0 QM history of media online reputation management public relations social change organisational development social control | autonomy data diversity archive Memorial Landscape get sucked into a whole universe blogosphere permalink visibility | taboo Accessibility communities counter-public Blogroll tags SEO sharing media mix trackbacks

20. tags sharing media mix Accessibility communities blogosphere counter-public permalink SEO trackbacks Blogroll web2.0 QM history of media online reputation management public relations social change organisational development social control | autonomy data diversity archive Memorial Landscape visibility | taboo

21. web2.0 QM history of media online reputation management public relations social change organisational development social control | autonomy data diversity archive Memorial Landscape a control question blogsphere permalink visibility | taboo Accessibility communities counter-public Blogroll tags SEO sharing media mix trackbacks how likely is it, that your 14 year old kid discovers a fascinating universe, only because one day, it googled « work councils », which she or he (only?) did, because her/his parents are representatives for their colleagues?

22. QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 … back to

23. QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink web2.0 what do have to do anyway?

24. web2.0 history of media counter-public blogosphere communities social change Memorial Landscape archive Accessibility visibility | taboo social control | autonomy data diversity permalink todays imperatives public relations online reputation management QM organisational development knowledge management customer care diversity management identity management

25. web2.0 history of media counter-public blogsphere communities social change Memorial Landscape archive Accessibility visibility | taboo social control | autonomy data diversity permalink and how do we get this done? public relations online reputation management QM organisational development knowledge management customer care diversity management

26. web2.0 history of media counter-public blogsphere communities social change Memorial Landscape archive Accessibility visibility | taboo social control | autonomy data diversity permalink Can we organize constant ORM? public relations online reputation management QM organisational development knowledge management customer care diversity management top down … all together …

27. web2.0 history of media counter-public blogsphere communities social change Memorial Landscape archive Accessibility visibility | taboo social control | autonomy data diversity permalink btw, keeping in mind who we are public relations online reputation management QM organisational development knowledge management customer care diversity management top down? diversity of wageworkers

28. btw, look up that presentation 

29. web2.0 QM history of media counter-public online reputation management blogosphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink a in between summary …

30. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development social control | autonomy data diversity permalink a in between summary … Where does all that lead to … … in regard of this conferences title: web2.0 and Online Rights?

31. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development data diversity permalink a in between summary … Where does all that lead to … … in regard of this conferences title: web2.0 and Online Rights? social control | autonomy

32. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development data diversity permalink a thesis … the Right to be present Online, the Right to read and write , to look at and give a picture , to listen and talk about "our" work, everyday lives, problems, perspectives, … social control | autonomy

33. web2.0 QM history of media counter-public online reputation management blogsphere public relations communities social change Memorial Landscape archive Accessibility visibility | taboo organisational development data diversity permalink a thesis … … rights, that seem to be trivial, but conflict with the interests of enterprises and corporations, share-holders, employers, lobbyists, mass media, governmental organizations … … the interest sphere of the capital . social control | autonomy

34. social control | autonomy visibility | taboo Memorial Landscape Accessibility blogosphere counter-public diversity QM history of media online reputation management public relations communities archive organisational development data permalink social change so, the conflict of interests 'shifts'? web2.0

35. web2.0 QM history of media online reputation management public relations communities archive organisational development data permalink social control | autonomy diversity Memorial Landscape visibility | taboo Accessibility social change blogosphere counter-public or is it more: the age old struggle under new circumstances

36. blogosphere Memorial Landscape social change diversity web2.0 QM history of media online reputation management public relations communities archive organisational development data permalink social control | autonomy visibility | taboo counter-public our strategies should aim at Accessibility

37. social control | autonomy visibility | taboo counter-public Memorial Landscape social change Accessibility web2.0 QM history of media online reputation management public relations archive organisational development data permalink blogosphere communities diversity and make good use of

38. social control | autonomy visibility | taboo counter-public Memorial Landscape social change Accessibility web2.0 QM history of media online reputation management public relations archive organisational development data permalink blogosphere communities diversity which includes all that as well

39. visibility | taboo Accessibility Memorial Landscape counter-public social change diversity web2.0 QM history of media online reputation management public relations communities archive organisational development data permalink blogosphere the cornerstone of our strategy the Weblog : easy, quick and cheap tags, feeds, links, archive independent quick to move diverse forms of usage ideal tool for collaboration mixture of users and content social control | autonomy

40. visibility | taboo social change web2.0 QM history of media online reputation management public relations communities organisational development data permalink blogosphere goal: blogospheres all over social control | autonomy counter-public archive diversity Memorial Landscape Accessibility user generated content

41. visibility | taboo social change web2.0 QM history of media online reputation management public relations communities data permalink blogosphere all that would amount to social control | autonomy counter-public archive diversity Memorial Landscape Accessibility user generated content organizational development

42. social control | autonomy visibility | taboo counter-public Memorial Landscape social change Accessibility web2.0 QM history of media online reputation management public relations archive organisational development data permalink conclusio the web2.0 challenge for works councils and trade unions is a question of organizational development of our works councils and trade unions for the future