This document discusses the use and popularity of online video. It notes that Americans watched over 12.7 billion online videos in November 2008 alone. Studies have shown that video can improve memory retention and learning performance compared to text alone. The document provides tips for creating effective web videos, such as being original, keeping videos short, evoking emotions, creating a video series, and inciting wonder. However, it warns that "scamming" viewers is never an acceptable strategy.

1. Web Video
in
Web 2.0 World

2. skribe Forti
Australian
Machinimator
Idiot

3. Summary
Why video?
●
Why use online video?
●
Why do Americans watch so much video?
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Video in education
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Web videos
●
Scamming
●
Tips
●
How to send me money
●
(Not the same thing as tips)

4. Volunteer
Needed

5. Why Video?

8. If an image is worth
1000 WORDS

9. Video is 25 images
per second
Except America where they do 29.97 images per second

10. Why use online video?

11. 12.7 billion
online videos were watched by Americans in
November 2008
Source: Commscore

12. 87 videos
per month per Internet user
Source: Commscore

13. 77%
of the total US audience
watched online video
Source: Commscore

14. 34% Increase
Source: Commscore

15. Video in Education

16. Study
How does video aid in memory retention
30 younger adults between the ages of
17 and 24 years.
30 older adults between the ages of
65 and 74 years.

17. Study
Is video an effective strategy in improving
learning performance?
913 students and 38 teachers from 13
schools were in the 3rd grade science/social
studies study.
558 students and 8 teachers from 4 schools
were in the 8th grade science study
536 students and 7 teachers from 4 schools
were in the 8th grade social studies study.

18. Web Videos

19. What we do!!

20. Inform
and
Engage!

21. Use SEO
techniques in
your videos to
attract visitors

22. Hey! Look at us!

23. Viral is not a
strategy
It is an
outcome

24. SCAM

25. SCAM
Specific

Complimentary

Achievable

Measurable


26. Tips

27. Tips
Be original
●
Keep it short
●
Touch an emotion
●
Create a series
●
Incite wonder
●