1) YouTube sees massive daily usage, with over 2 billion videos viewed daily and 35 hours of content uploaded every minute. 2) A social media audit of travel brands found an average of nearly 14,000 video views and 639 YouTube subscribers per company. 3) The document provides tips for creating engaging content on YouTube, including using keywords and tags, building an audience, and learning from user feedback.

1. YouTube and Social Media
James Fell
The Social Media Academy

2. YouTube Stats
35 hours of video content is uploaded every minute
70% of traffic comes from outside the US
Over 2 billion are viewed on a daily basis
The base age demographic is 18-54
More than half the videos uploaded to YouTube have
been either rated or commented by user

3. Before we go on…

5. Social Media Audit – Travel Brands
13849
Average video
views per 639
company Average
subscription to
YouTube channels
British Airways
Thomson Holidays
KLM 24,910
Key Performers on YouTube Total subscription
to YouTube
channels

6. Ideas for creating engaging
content…

7. #1
Adverts

8. #2
Video as a Story

9. #3
Is it really funny!?

10. #4
Creating
Testimonials

11. #5
Behind the Scenes

12. #6
Share with your
community

13. #7
News & Events

14. #8
Company
Milestones

15. #9
Instructional

16. #10
Video as a
mechanic

17. Now you’ve made your video…

18. Keywords & SEO
• Got a keyword strategy? Use it!
• Write copy based on this
• PlaceURL links within your description
• Add the videos to categories
• Add tags that complement your keywords
• What's your username?

19. Comments

20. Annotations

21. Build your following…

23. Learn from your users and
make things better…

24. YouTube Insights
Community Engagement
Audience Attention
Views & Popularity
Demographics Discovery

25. Its more than just YouTube…

29. What's next to come…

30. My thoughts to the future…
Better Quality & Faster Video
Simpler Video Edit
Google+ and Google Searches
“Review Economy”
Greater Social Media Integration
Challenging Traditional Media?

31. Thanks for your time…
James Fell
james.fell@thesocialmediaacademy.co.uk
07590 571 361