This document outlines plans for redesigning and improving the website of St. Luke's UMC. It discusses forming a project team that includes staff, lay leaders, and external consultants to collaborate on the redesign. The goals are to focus on users, leverage technology, build support teams, and align the website with the church's values and mission. Details are provided on potential new applications, a phased rollout, evaluating content management and other systems, and improving workflows and processes to work smarter. The overall aim is to create a unified, user-focused online presence that enhances outreach and connection for St. Luke's community.

1. A Web Strategy Project

2. w3.oh?w3World Wide WebWeb 3.0Community-buildingSmarter ContentPoint Oh!Leave them thinking “Wow, they get it!”8/11/102

3. Let’s Consider …People are busyOur competition might not be other churchesThey are mobileClear, simple & intentional messaging a mustHow do we automate processes?Better story telling through multi-mediaHow do we tie technologies together effectively?It’s ALL about creating better user experiences8/11/103

4. St. Luke’s UMC Online: Brief History1st Generation St. Luke’s WebsiteStatic website (minimal updates)Fine Arts creates “InfoVine”2004-08 Solerant websiteFirst entry into Content Management System2008-CurrentTendenci websiteMulti-sites createdSocial media propertiesMedia archiveConnection Center site8/11/104

5. St. Luke’s UMC Online: 2011 & BeyondIntentional MessagingIntegrated Marketing ApproachAll mediums working togetherSocialConversationalConnectingInvitingStrive for ExcellenceTrustworthyA LeaderShare Knowledge8/11/105

6. A ReminderWebsite does not start with “Me”Website starts with “We”We’re all in this togetherIt will take a team approach8/11/106

7. Why the Web is ImportantA Virtual Front doorUniversal AcceptanceEasy to search forEasy to segment informationEconomicalDynamicFlexible2-way communication opportunitiesAdaptableTo new technologyTo new ministry structureTo new user communication preferencesPortable8/11/107

8. Some Church Website Stats77% of people surveyed said church website important when deciding to attend a church16% said website was first place they looked“I’m New” section averages 24% of survey websites traffic8/11/108

9. Kingdom Concept ApproachThe Real Reason for What We Do8/11/109

10. Our Collective Call to ActionWe are gathered by Jesus to enact faith in loveWe are called by God to make disciples by transforming community8/11/1010

11. Our Web Strategy GoalsTo focus on our usersTo leverage technologyTo build a team of staff & lay leaders to support our web propertiesTo provide our St. Luke’s community with online outreach tools & opportunitiesTo adhere to the values of St. Luke’s UMCTo strive to support & achieve the Mission Marks set forth in the Vision FrameTo support & enhance the St. Luke’s UMC Brand8/11/1011

12. Reasons for the RedesignLet’s Talk Business8/11/1012

13. Strategic Corporate ShiftVisioningOrganization RestructuringBrandingOne Church, Two Campuses8/11/1013

14. Usability & User ExperienceInformation ArchitectureThe art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usabilityContent StrategyThe process of planning for content creation, delivery, & governanceUser Testing & AuditingEvaluation, adjustment & continual advancement of online offerings8/11/1014

15. Content Strategy TopicsIntentional Connection Strategy FocusEnhance Teaching Curriculum OfferingsIntegrated Marketing ApproachStrategic RecommendationsCreate Web-specific Content8/11/1015

16. The Project TeamCollaboration & Community8/11/1016

17. Project TeamDetails CommunicationsWeb 3.oh! CoreSt. Luke’s StaffLay LeadershipSt. Luke’s UMC Community8/11/1017

18. Project Team: Details CommunicationDeliverablesConsultation & AdviceDesign CompsWeb Style Guide8/11/1018

19. Project Team: Web 3.oh! CoreChris Davidson: Project LeaderJulia Fox: Content StrategyRobert Elliott: TechnologyJulie Ellerbrock: OversightRobbie McDonough: Oversight / GethsemaneCommunications & Media Staff: Team Members8/11/1019

20. Project Team: StaffSid DavisJuliette MorrowRob DulaneyPeter MillerJacel DicksonJacob BreezeInvolvementPlanningGuidancePromotionSupport8/11/1020

21. Project Team: Lay Leaders(Proposed)Miguel OttavianoCarol MohrmanGene GrahamHubie FixOthers TBDInvolvementPlanningGuidancePromotion8/11/1021

22. St. Luke’s UMC CommunityOnline Community BuildingSocial MediaOur St. Luke’sStory-tellingOnline OutreachConnectionInvitation8/11/1022

23. Collaboration & InvolvementEach section of the new website will be assigned:A St. Luke’s Ministry Staff Content ManagerA Lay Leader VolunteerThis team will be responsible for maintaining the integrity of content in their section(s)8/11/1023

24. Ministry & Lay TeamsThe ministry team will work closely with Communications & Media as part of the web teamThe Lay team will support the ministry team & help generate content ideas, etc.This combined team will meet quarterly to discuss strategy & dream togetherThey will be encouraged to continually recruitThey will assist in educating & training our community8/11/1024

25. Design & DevelopmentLet’s Make It Real8/11/1025

26. Details CommunicationDeliverablesConsultation& AdviceDesign CompsWeb Style Guide8/11/1026

27. Web 3.oh! Team DeliverablesDetails Communication Comps to:Website ImagesHTML / CSS / JS Build-outIntegrate into CMSBuild Custom Website ApplicationsAdd Content to CMS WebsiteCMS Training for Staff8/11/1027

28. Custom Website ApplicationsCalendarStory-tellingNewsMedia CenterConnection Centere-CommerceAd ManagementBlog(s)Photo Gallery(s)Forum(s)8/11/1028

29. Roll-out (Phase 1)Static Website“Brochure” contentDynamicAd ManagementCalendarStaff Listinge-CommerceContact PageNews8/11/1029

30. Roll-out (Phase 2)StaticTBDDynamicMedia CenterStory-tellingConnection CenterPhoto Gallery(s)Blog(s)8/11/1030

31. Roll-out (Phase 3)StaticTBDDynamicBusiness ApplicationsProject SubmissionTBD8/11/1031

32. TechnologyThe Nuts & Bolts8/11/1032

33. Technology TopicsContent Management System (CMS)Church Management System (ChMS)MobileE-mail DeliveryCommunity BuildingAudio / Videoe-Commerce8/11/1033

34. Content Management SystemsTo EvaluateTendenciWordPressliveSiteEkklessia360OtherTo DiscussOpen-source vs. Enterprise SolutionApplication DevelopmentHosting8/11/1034

35. Church Management SystemsTo EvaluateShelbyShelby ArenaUnifyerThe CityShadetreeCustomOtherPurpose(s)Community BuildingIntegrated Communication tools8/11/1035

36. MobileDefine Appropriate Content NeedsDirections & Contact InfoCalendarAudio & VideoOtherApp(s) vs. Website(s)iPhone vs. Other platformsDevice dependent vs. Open to allSMS8/11/1036

37. Mobile StatsPeople are mobile4,239,956 people talking on cell phones right now200+ million Americans carry mobile phonesCell phone is the first personal mass mediumMobile devices to become primary connection devices by 20208/11/1037

38. E-mail DeliveryShelbyCMSExternal VendorConstant ContactMailChimpOtherTo DiscussCurrent IT limitationsCost analysisContent creationManagement8/11/1038

39. Audio / VideoVideo StreamingBrowserMobilePhoto Hosting & Gallery(s)Hallway MonitorsTo DiscussLive vs On-demandSimulated LiveCostChildren’s photos8/11/1039

40. e-CommerceOnline DonationsEvent PaymentTicketingOnline StoreTo DiscussAccounting RequirementsAffiliated OrgsWorkflow & Authorization8/11/1040

41. Workflow & ProcessLet’s Work Smarter!8/11/1041

42. Workflow OpportunitiesProject SubmissionCalendarProject ManagementIntranet / ExtranetBusiness Application Needs8/11/1042

43. Let’s Get Started!