This document outlines plans for redesigning and improving the website of St. Luke's UMC. It discusses forming a project team that includes staff, lay leaders, and external consultants to collaborate on the redesign. The goals are to focus on users, leverage technology, build support teams, and align the website with the church's values and mission. Details are provided on potential new applications, a phased rollout, evaluating content management and other systems, and improving workflows and processes to work smarter. The overall aim is to create a unified, user-focused online presence that enhances outreach and connection for St. Luke's community.
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
Artikel ini dimuat oleh Media Indonesia, 20 Mei 2013. Namun ada beberapa bagian yang terhapus oleh Redaksi. Ini artikel asli dan disertai catatan kaki.
Artikel ini dimuat oleh Media Indonesia, 20 Mei 2013. Namun ada beberapa bagian yang terhapus oleh Redaksi. Ini artikel asli dan disertai catatan kaki.
Building a 21st Century Digital Student ExperienceDouglas Ng
Universities have a unique opportunity that other organizations do not. For several years, they can understand their students, their interests, and preferences. This engagement can result in lifelong relationship with the right digital tools.
How can museums use the web? What benefits can they gain? What are their options for developing their site? Where can they get help? Where should they be looking to promote their site?
A workshop delivered by mark Walker and Robert Taylor for SCIP in Winchester, UK, on 25 March 2008. Funded by MLA.
Overview of English and Arabic Web Design and Development Projects in Qatar a...Forum One
Forum One helped the Government of Qatar, the Supreme Council of Information Communication and Technology, to analyze and improve the usability of its government portal, which allows citizens, residents, industries, and visitors to find information and to complete online transactions such as applying for a resident permit, renewing a driving license, or paying a water bill.
The Council chose Forum One for our extensive experience in usability testing, as well as our staff's multicultural background and Arabic language expertise.
Our powerful usability and web performance analysis involved a comprehensive heuristic review, usability testing, card sorting exercises, and an accessibility review, all performed on-site in Doha in both English and Arabic.
Our review uncovered a number of usability issues and opportunities for improvement. We are slated to implement our recommendations in a follow-up web redesign project in January 2011.
2. w3.oh? w3 World Wide Web Web 3.0 Community-building Smarter Content Point Oh! Leave them thinking “Wow, they get it!” 8/11/10 2
3. Let’s Consider … People are busy Our competition might not be other churches They are mobile Clear, simple & intentional messaging a must How do we automate processes? Better story telling through multi-media How do we tie technologies together effectively? It’s ALL about creating better user experiences 8/11/10 3
4. St. Luke’s UMC Online: Brief History 1st Generation St. Luke’s Website Static website (minimal updates) Fine Arts creates “InfoVine” 2004-08 Solerant website First entry into Content Management System 2008-Current Tendenci website Multi-sites created Social media properties Media archive Connection Center site 8/11/10 4
5. St. Luke’s UMC Online: 2011 & Beyond Intentional Messaging Integrated Marketing Approach All mediums working together Social Conversational Connecting Inviting Strive for Excellence Trustworthy A Leader Share Knowledge 8/11/10 5
6. A Reminder Website does not start with “Me” Website starts with “We” We’re all in this together It will take a team approach 8/11/10 6
7. Why the Web is Important A Virtual Front door Universal Acceptance Easy to search for Easy to segment information Economical Dynamic Flexible 2-way communication opportunities Adaptable To new technology To new ministry structure To new user communication preferences Portable 8/11/10 7
8. Some Church Website Stats 77% of people surveyed said church website important when deciding to attend a church 16% said website was first place they looked “I’m New” section averages 24% of survey websites traffic 8/11/10 8
10. Our Collective Call to Action We are gathered by Jesus to enact faith in love We are called by God to make disciples by transforming community 8/11/10 10
11. Our Web Strategy Goals To focus on our users To leverage technology To build a team of staff & lay leaders to support our web properties To provide our St. Luke’s community with online outreach tools & opportunities To adhere to the values of St. Luke’s UMC To strive to support & achieve the Mission Marks set forth in the Vision Frame To support & enhance the St. Luke’s UMC Brand 8/11/10 11
13. Strategic Corporate Shift Visioning Organization Restructuring Branding One Church, Two Campuses 8/11/10 13
14. Usability & User Experience Information Architecture The art & science of organizing & labeling websites, intranets, online communities, & software to support findability & usability Content Strategy The process of planning for content creation, delivery, & governance User Testing & Auditing Evaluation, adjustment & continual advancement of online offerings 8/11/10 14
17. Project Team Details Communications Web 3.oh! Core St. Luke’s Staff Lay Leadership St. Luke’s UMC Community 8/11/10 17
18. Project Team: Details Communication Deliverables Consultation & Advice Design Comps Web Style Guide 8/11/10 18
19. Project Team: Web 3.oh! Core Chris Davidson: Project Leader Julia Fox: Content Strategy Robert Elliott: Technology Julie Ellerbrock: Oversight Robbie McDonough: Oversight / Gethsemane Communications & Media Staff: Team Members 8/11/10 19
20. Project Team: Staff Sid Davis Juliette Morrow Rob Dulaney Peter Miller Jacel Dickson Jacob Breeze Involvement Planning Guidance Promotion Support 8/11/10 20
21. Project Team: Lay Leaders (Proposed) Miguel Ottaviano Carol Mohrman Gene Graham Hubie Fix Others TBD Involvement Planning Guidance Promotion 8/11/10 21
22. St. Luke’s UMC Community Online Community Building Social Media Our St. Luke’s Story-telling Online Outreach Connection Invitation 8/11/10 22
23. Collaboration & Involvement Each section of the new website will be assigned: A St. Luke’s Ministry Staff Content Manager A Lay Leader Volunteer This team will be responsible for maintaining the integrity of content in their section(s) 8/11/10 23
24. Ministry & Lay Teams The ministry team will work closely with Communications & Media as part of the web team The Lay team will support the ministry team & help generate content ideas, etc. This combined team will meet quarterly to discuss strategy & dream together They will be encouraged to continually recruit They will assist in educating & training our community 8/11/10 24
27. Web 3.oh! Team Deliverables Details Communication Comps to: Website Images HTML / CSS / JS Build-out Integrate into CMS Build Custom Website Applications Add Content to CMS Website CMS Training for Staff 8/11/10 27
28. Custom Website Applications Calendar Story-telling News Media Center Connection Center e-Commerce Ad Management Blog(s) Photo Gallery(s) Forum(s) 8/11/10 28
33. Technology Topics Content Management System (CMS) Church Management System (ChMS) Mobile E-mail Delivery Community Building Audio / Video e-Commerce 8/11/10 33
34. Content Management Systems To Evaluate Tendenci WordPress liveSite Ekklessia360 Other To Discuss Open-source vs. Enterprise Solution Application Development Hosting 8/11/10 34
35. Church Management Systems To Evaluate Shelby Shelby Arena Unifyer The City Shadetree Custom Other Purpose(s) Community Building Integrated Communication tools 8/11/10 35
36. Mobile Define Appropriate Content Needs Directions & Contact Info Calendar Audio & Video Other App(s) vs. Website(s) iPhone vs. Other platforms Device dependent vs. Open to all SMS 8/11/10 36
37. Mobile Stats People are mobile 4,239,956 people talking on cell phones right now 200+ million Americans carry mobile phones Cell phone is the first personal mass medium Mobile devices to become primary connection devices by 2020 8/11/10 37
38. E-mail Delivery Shelby CMS External Vendor Constant Contact MailChimp Other To Discuss Current IT limitations Cost analysis Content creation Management 8/11/10 38
39. Audio / Video Video Streaming Browser Mobile Photo Hosting & Gallery(s) Hallway Monitors To Discuss Live vs On-demand Simulated Live Cost Children’s photos 8/11/10 39
40. e-Commerce Online Donations Event Payment Ticketing Online Store To Discuss Accounting Requirements Affiliated Orgs Workflow & Authorization 8/11/10 40