1. Traditional top-down methods of communication do not work well online, where a more social, community-based approach is needed. 2. Throughout history, those who have adapted communication methods to new technologies, like Martin Luther, Gutenberg, and modern bloggers, have had major impacts on spreading their messages. 3. Churches need to embrace new technologies and social media to build online communities and reach those not being reached through traditional means.

1. WELCOME

2. BETA
MATT CARLISLE
Version 1.0

3. Much has changed with web ministry

4. Much has changed with web ministry

5. HOW MUCH HAVE THINGS CHANGED?
*Karl Fisch, Colorado high school teacher

6. WHAT DOES THIS
MEAN FOR CHURCHES?

7. IT MEANS CHANGE!

8. Top-down & push method of
communication doesn’t work

9. THE SOCIALIZATION
OF THE WEB
“Those who master ... are developing
persuasive and important communities
around their areas of expertise, interests
and passions and now possess the
authority to direct, instruct, and steer
decision makers and referrers.”
Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009

10. THE SOCIALIZATION
OF THE WEB
“What if the “new evangelist” did what
great teachers and preachers, just like
Jesus, have always done: Take the
stuff of life, the stories of our culture,
the news of our world, and the
practical challenges and felt needs we
daily face, and offer spiritual insight,
practical wisdom and life modeling to help people live better.”
Nick Charalambous, former Web Pastor at NewSpring Church; Anderson, SC

11. “The Churchʼs message never changes
but its methods must change.”
Craig Groeschel, LifeChurch.tv

12. “To reach people no one is
reaching, you have to do
things that no one is doing.”
Craig Groeschel, LifeChurch.tv
SOME EXAMPLES ...

13. MARTIN LUTHER
His translation of the Bible into the language of the people made
it more accessible, causing a tremendous impact on the church.

14. Excommunicated
MARTIN LUTHER
His translation of the Bible into the language of the people made
it more accessible, causing a tremendous impact on the church.

15. JOHANNES GUTENBERG
Inventor of the mechanical printing press.
His major work, the Gutenberg Bible.

16. Exiled
JOHANNES GUTENBERG
Inventor of the mechanical printing press.
His major work, the Gutenberg Bible.

17. MODERN
DAY EXAMPLE
Janis Krums from Sarasota,
Florida posts the first photo of
U.S. Airways flight 1549 on
Twitter from his iPhone.
Thirty-four minutes after Janis
posted his photo, MSNBC
interviewed him live on TV as

18. MODERN DAY EXAMPLE
The Man With the Golden Voice,
Ted Williams’ online video goes viral.

19. WHAT ARE THE EXCUSES?

20. Our membership is older Ministry doesn’t
happen online
It’s too
expensive Our members
I’m already
prefer to receive
Too many working two
print resources
members are full-time jobs
on dial-up
We like
We don’t have things the
enough staff way they are
WHAT ARE THE EXCUSES?

21. CHANGE = OPPORTUNITY

22. 4 KEYSTONES
1
Those web ministry programs
breaking new ground are fueled by

23. 4 KEYSTONES
2
For your message to be heard,
you must go where the people are.
The people are online!

24. 4 KEYSTONES
3
You will be forced to be
nimble so you can act quickly.
Decision-by-committee won’t work.

25. 4 KEYSTONES
4
The individual is charged to make disciples.
They now have the tools to create and
foster new faith communities.

26. GROUP DISCUSSION
5 MINUTES
Putting aside all barriers ...
Share one new way your church could
use technology to build community

27. WHATʼS WRONG?

28. WHATʼS WRONG?

29. WHATʼS WRONG?

30. USER-CENTERED
DESIGN
A design process in which the needs,
wants and limitations of the Web user
and organization are given extensive
attention at each stage of

31. THE BENEFITS
Based upon and informed by research;
A focus on user needs leads to more effective
websites;
Helps unify decision-makers with diverse
opinions;
It’s cost-effective: minimize the risk of having to
fix poor design decisions.

32. USER-CENTERED DESIGN
PROCESS
Discovery: Gather research needed to

33. STEPS OF DISCOVERY
Stakeholder interviews
User interviews (see handout)

34. STEPS OF DISCOVERY
Stakeholders: Users:
Pastors New members
Church staff Parents of young families
Committee leaders Singles

35. USER-CENTERED DESIGN
PROCESS
Analysis: choose best technology

36. STEPS OF ANALYSIS
Gather technical requirements
Review what you can afford!
Research solutions and interview vendors
Determine optimal Web platform/software

37. USER-CENTERED DESIGN
PROCESS
Strategy: The architecture & design
principles of your new website are created.

38. STEPS OF STRATEGY
Develop personas and scenarios of users
Content needs analysis (card sort)
Create site map (example)
Create page wireframes (example)

39. USER-CENTERED DESIGN
PROCESS
Design: The visual branding and

40. STEPS OF DESIGN
Conduct visual design workshop
Create page comprehensives or “comp”

41. USER-CENTERED DESIGN
PROCESS
Build: Implement design

42. STEPS OF BUILD
Page comps are implemented
Content, media and images are populated
Site is launched

43. KEEP IN MIND
Develop in phases;
Hire local talent;
Soft launch is the only way to go;
Start planning for phase 2 before site launch;
Don’t stop researching the needs of your
audience.

44. NETWORKING TIME
15 MINUTES