Refresh '13 - Developing a Vision For Web Ministry - Church SEO
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This document discusses developing a vision for web ministry at a church. It outlines three parts to the vision: ministering to the local church body through communication and administration online; reaching the local community for outreach and encouraging the regional body; and having a global reach through driving large traffic and developing multiple content streams. For each part, it provides goals, budgets, required resources and tools/skills. It also covers executing the vision through analytics, search engine optimization basics and best practices, local SEO including Google listings, and content SEO such as developing text-based sermon content.
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Refresh '13 - Developing a Vision For Web Ministry - Church SEO
- 1. Developing a Vision for Web Ministry
- 2. Web Ministry Understanding the Vision Why Should We Care? 1 Developing the Vision Goals & Strategic Planning 2 Executing the Vision Getting Down to Business 3
- 4. The Church absolutely has to stop looking at their website as an online version of a Church Bulletin, and must start using it as a tool for evangelism and ministry. “ ” one
- 5. one Why Should we care about web ministry The People You Want to Reach & Minister to Are Spending Time Online
- 6. one Why Should we care about web ministry Churches need to start thinking about web traffic the same way they think about a person that sits in a chair in the Church on a Sunday morning. As a real person, with real needs. “ ”
- 7. one Why Should we care about web ministry We make large investments to minister to the Church goer, but often Churches barely consider their online audience, which frankly is much larger, easier to access, and often times easier to communicate with. “ ”
- 9. The Internet is taking over our lives 72% Use Social Media Average Time Online Per Day! one
- 10. Mobile Stats 140 Million Smart Phone Users in the U.S. one
- 11. one 63% Use their phone to access the internet regularly MOBILE STATS
- 12. Search stats 59% of Americans use a search engine Every Day one
- 13. 5 Billion Searches on Google Per Day (67% Share) one SEARCH STATS
- 14. + Mobile Search Is Increasing by 200% Y.O.Y. • Will Outpace Desktop Search in 2014 • 55% of Mobile Search Converts Within 1 Hour one SEARCH STATS
- 15. Castle Rock 50k People 2,000+ Church Searches Per Month one
- 16. Colorado Springs 450k People 27,000+ Church Searches Per Month one
- 17. Scary...one
- 18. one
- 19. It’s an uphill battle but... 3 MILLION Decisions since May 2011 one
- 22. CHURCH BODY Why: Minister to the Local Church Body Communicate, Administer, Bless Goals: Communicate Effectively - Email List, Facebook, Website Administration - Online donations - Online forms (signups, prayer, etc) • Bless & Encourage - Basic audio sermons two (Jerusalem)
- 23. CHURCH BODY Budget: Up front: $0 - $1,000 Monthly: $5 - $100 Resources: Volunteers Tools & Skills Needed: Good Website Platform Good Email Platform Facebook Basic Design Basic Web Technology two (Jerusalem)
- 25. LOCAL COMMUNITY two Why: Reach the Local Community for Christ Bless the Body on a Regional Level Goals: Get Non-Church Member Traffic - Search (Organic/Paid), Social, etc - Service Times & Directions • Effective Outreach - Event Promotion - Gospel Message w/Calls to Action • Bless & Encourage the Regional Body - More Advanced Sermon Distribution (Judea & Samaria)
- 26. two Budget: Up front: $500 - $2,500 Monthly: $100 - $750 Resources: Volunteers, Staff Tools & Skills Needed: Google Adwords, Facebook Ads Basic SEO Knowledge Media Creation/Editing Design LOCAL COMMUNITY (Judea & Samaria)
- 28. GLOBAL REACH two Why: Reach the World for Christ! Bless the Body Globally Kingdom ROI! Goals: Drive Large Volume of Traffic (Goal?) - Search (Organic/Paid), Social, etc • Develop Multiple Content Streams - Sermons, Devos, Newsletters, Blog Post • Optimize Content & Media - Increase Visibility in Search Engines - Content Distributed in Many Forms (Ends of the Earth)
- 29. two Budget: Up front: $2,500 - $A LOT Monthly: $1,000 - $10,000+ Resources: Volunteers, Staff, Agency Tools & Skills Needed: Google Adwords, Facebook Ads Basic-Advanced SEO Knowledge Media Creation/Editing Design Project Management • Content Marketing/Optimization Medium - Advanced Web Technology GLOBAL REACH (Ends of the Earth)
- 31. thre e Analytics Measure Everything! # of Visitors New vs. Returning Time Spent on the Site Geographic Area Search Terms Used to Find the Website Resources: Google Analytics
- 32. Basics Basic SEO Unique Keyword-Rich Meta Title Tags for Each Page Build as Many Quality Links as Possible Develop New Content in Text Form Regularly Make Sure Your Site is Not Blocking Search Engines Optimize Homepage for “Church in mycity” Things to Avoid Multiple Domain Names (all with same content) Duplicate Content (On & Offsite) • Proprietary Website Platforms thre e
- 33. Local seothre e
- 34. Local seo Google Local Listing Claim Your Church Listing (G+) or Set One Up Make Sure The Title/Address/Phone Match EXACTLY Eliminate Duplicate Listings Add Service Times, Pictures, Video, Description Get Listed on Church Directories (NAP) Reviews When Necessary thre e
- 35. Content SEO Content Must Exist For SEO to Work Sermons MUST have individual pages Your Content is Invisible! TEXT Based Content! Transcription of Each Sermon Sermon Notes in Text Investment in Text Before Video Endless Possibilities thre e
- 36. Content SEO Challenge: Turn 10 Sermons Into Text In 30 Days... You Should See a 50-100% Increase in Traffic thre e
- 38. THANKYOU! Get a Recording of This Presentation at: ChurchSEO.org/refresh Get in touch with me if you need a site review!