1. Web Quest
Thematic Unit: Understanding the Media
Topic: The impacts of TV ads upon people
Goals:
To make you feel aware of the intentions of TV advertisements
To reflect in critical way about the topic
To feel engaged with an activity about a real life issue
To practice the four skills (listening, writing, speaking and reading).
Process:
Students are allowed to work in pairs or individually during the
activities
Students will work in the audiovisual room, and then in the
classroom.
Time: 2 periods
Teacher will show some videos about ads to trigger students’
curiosity, and then they will have to answer some questions. (see
above)
After that, students have to do the task, and they’ll share their
opinions about it.
Finally, students have to create a conclusion about the topic worked
to close the lesson.
Guiding Questions:
1. What types of TV ads do you know?
2. In Uruguay, can you find those types of TV ads? Explain briefly.
3. What kind of TV ads do you enjoy the most? Why? Provide
examples.
4. Why do you think people like TV ads?
5. What are the pros and cons of TV ads?
3. vocabulary
and structure
of the texts is
not well
organized.
development needs
improvement.
language
but
vocabulary
is not wide
enough,
structures
are well
organized.
impeccable
syntax and
wide
vocabulary.
Structures are
perfectly
organized.
Behavior
Students have
problems with
organization
of the group.
They also
show a lack of
commitment
as they were
acting
disruptively.
The group is quite
organized, however
there’s no
commitment with the
activity.
The group is
organized
but only a
few fully
were
engaged
with the
activity.
Show
enthusiastic
with the
activity and
participate
actively in the
group.
Credits:
http://www.tvcommercialworld.com/2013/08/11-types-of-tv-commercials/
http://smallbusiness.chron.com/types-tv-commercials-57852.html
http://www.ehow.com/list_6690899_types-tv-advertising.html
http://www.cheaptvspots.com/whytv.html
http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-
habits-and-what-to-do-about-it
http://www.forbes.com/sites/marketshare/2012/10/19/what-makes-a-tv-commercial-
memorable-and-effective/
License and authorship:
Didactic proposal created by Stephanie Pérez and Esteban Martínez, 3er
formers at CeRP del SUR, Atlántida, Canelones, Uruguay (2014)