This document discusses A/B and multivariate testing methods for improving conversion rates on websites. It explains that A/B tests are best for testing major design changes, while multivariate tests are better for tweaking small elements. The document then provides recommendations for implementing a testing process that involves gathering qualitative customer insights first before designing targeted tests to improve conversions. It emphasizes testing high-impact areas and having the proper resources and processes in place to conduct efficient testing.
McAra, V. and Rye, E. (2009) Newsletter tips & tools: how to make your Divisional Newsletter stand out from the crowd. At: Activists’ Training Day, 19 May 2009. Newcastle-upon-Tyne: CDG.
This document contains a presentation from the digital marketing agency Code.me. The presentation provides an overview of Code.me's services, capabilities, and case studies. Code.me has offices worldwide and offers services including web design, social media, mobile app development, and digital strategy. One case study describes how Code.me helped real estate company Show.me create an online platform to facilitate real estate transactions globally.
The library in your hands: using iPads to supplement library support for stud...Emma Harrison
The document discusses a university library project to use iPads to supplement in-person library support for students. The library initially experimented with using smartphones and then proposed procuring iPads to allow librarians to rove around campus and provide mobile assistance to students. Training was provided to librarians on the iPads and their initial feedback was positive, though they wanted a custom app created. The iPads enabled librarians to both rove on campus and provide off-campus mobile library support to students.
How I use Social Media for Networking, Current Awareness & Marketing: Support...Emma Harrison
Networking, current awareness, and marketing are important skills for supporting staff and students at the Glamorgan Business School. Emma Harrison from the University of Glamorgan discusses using Twitter under the handle @glambuslib to share information on business librarians, leaders in Wales, and topics in leadership and human resources management. The goal is to raise awareness of resources and reduce workload by automating some marketing through feeds and licensing content for non-commercial reuse.
This document discusses job sharing as an alternative work arrangement where one full-time job is split between two employees who share the responsibilities, pay, and benefits. It provides background on the history of job sharing, potential benefits for both employers and employees, issues to consider, and critical success factors. Examples of benefits include work-life balance, career continuation, and sharing of knowledge between employees. The document also lists several references for further reading on the topic of job sharing.
Show.Me is a global real estate platform that aims to address the complexities of the real estate market. It is designed for the entire real estate market, including homeowners, buyers, sellers, brokers, banks and service providers. Show.Me provides valuable services like enabling users to search millions of listings, compare properties, generate leads and manage transactions online. It aims to become the leading online real estate solution through its user-focused design, rich content and suite of tools and features.
The document discusses how to build trust and brand advocacy through social media. It emphasizes that trust is personal and based on relationships rather than transactions. It also highlights that people need to hear a message multiple times through different channels to believe it, and that every interaction is an opportunity to gain an advocate. The key to success is being present in conversations rather than just marketing, and integrating social media efforts with offline interactions and values.
This document discusses A/B and multivariate testing methods for improving conversion rates on websites. It explains that A/B tests are best for testing major design changes, while multivariate tests are better for tweaking small elements. The document then provides recommendations for implementing a testing process that involves gathering qualitative customer insights first before designing targeted tests to improve conversions. It emphasizes testing high-impact areas and having the proper resources and processes in place to conduct efficient testing.
McAra, V. and Rye, E. (2009) Newsletter tips & tools: how to make your Divisional Newsletter stand out from the crowd. At: Activists’ Training Day, 19 May 2009. Newcastle-upon-Tyne: CDG.
This document contains a presentation from the digital marketing agency Code.me. The presentation provides an overview of Code.me's services, capabilities, and case studies. Code.me has offices worldwide and offers services including web design, social media, mobile app development, and digital strategy. One case study describes how Code.me helped real estate company Show.me create an online platform to facilitate real estate transactions globally.
The library in your hands: using iPads to supplement library support for stud...Emma Harrison
The document discusses a university library project to use iPads to supplement in-person library support for students. The library initially experimented with using smartphones and then proposed procuring iPads to allow librarians to rove around campus and provide mobile assistance to students. Training was provided to librarians on the iPads and their initial feedback was positive, though they wanted a custom app created. The iPads enabled librarians to both rove on campus and provide off-campus mobile library support to students.
How I use Social Media for Networking, Current Awareness & Marketing: Support...Emma Harrison
Networking, current awareness, and marketing are important skills for supporting staff and students at the Glamorgan Business School. Emma Harrison from the University of Glamorgan discusses using Twitter under the handle @glambuslib to share information on business librarians, leaders in Wales, and topics in leadership and human resources management. The goal is to raise awareness of resources and reduce workload by automating some marketing through feeds and licensing content for non-commercial reuse.
This document discusses job sharing as an alternative work arrangement where one full-time job is split between two employees who share the responsibilities, pay, and benefits. It provides background on the history of job sharing, potential benefits for both employers and employees, issues to consider, and critical success factors. Examples of benefits include work-life balance, career continuation, and sharing of knowledge between employees. The document also lists several references for further reading on the topic of job sharing.
Show.Me is a global real estate platform that aims to address the complexities of the real estate market. It is designed for the entire real estate market, including homeowners, buyers, sellers, brokers, banks and service providers. Show.Me provides valuable services like enabling users to search millions of listings, compare properties, generate leads and manage transactions online. It aims to become the leading online real estate solution through its user-focused design, rich content and suite of tools and features.
The document discusses how to build trust and brand advocacy through social media. It emphasizes that trust is personal and based on relationships rather than transactions. It also highlights that people need to hear a message multiple times through different channels to believe it, and that every interaction is an opportunity to gain an advocate. The key to success is being present in conversations rather than just marketing, and integrating social media efforts with offline interactions and values.
Social media: an academic librarian’s perspectiveEmma Harrison
Harrison, E. (2013) Social media: an academic librarian’s perspective. At: CILIP Cymru Wales Library and Information Conference, 17 May 2013. Cardiff: CILIP Cymru Wales.
WRI Communications Curriculum: Social Media StrategyLaura Lee Dooley
The document provides an overview of WRI's social media strategy and lessons learned. It outlines 10 social media strategy rules, including being present on social media, listening first to understand audiences, developing long-term and short-term roadmaps, going where audiences are, keeping profiles updated, building social circles, establishing an organizational voice, knowing the community, taking time to engage, and measuring results. The strategy emphasizes building trust and relationships through conversation over marketing and applying WRI's values such as respect, innovation, and integrity across social media engagement.
This document outlines a web analytics process including:
1) Micro-segmentation and personalization, real analytics including attribution and behavioral segmentation, and meaningful reporting including two-tiered segmentation and KPIs.
2) Developing a web analytics strategy by determining goals, gathering requirements, translating goals into KPIs, and using data-driven insights for optimization.
3) The importance of connecting business objectives, website goals, and key metrics to make data relevant and measure success.
Government 2.0: Social Media in the Age of ObamaLaura Lee Dooley
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.
El documento habla sobre la importancia de aprender, conocer y vivir las tradiciones propias del pueblo, compartiéndolas con los demás y sintiéndose orgullosos de los orígenes culturales. También menciona la naturaleza, las costumbres y el pasado milenario del pueblo como parte de la identidad cultural que hay que preservar.
Social media: an academic librarian’s perspectiveEmma Harrison
Harrison, E. (2013) Social media: an academic librarian’s perspective. At: CILIP Cymru Wales Library and Information Conference, 17 May 2013. Cardiff: CILIP Cymru Wales.
WRI Communications Curriculum: Social Media StrategyLaura Lee Dooley
The document provides an overview of WRI's social media strategy and lessons learned. It outlines 10 social media strategy rules, including being present on social media, listening first to understand audiences, developing long-term and short-term roadmaps, going where audiences are, keeping profiles updated, building social circles, establishing an organizational voice, knowing the community, taking time to engage, and measuring results. The strategy emphasizes building trust and relationships through conversation over marketing and applying WRI's values such as respect, innovation, and integrity across social media engagement.
This document outlines a web analytics process including:
1) Micro-segmentation and personalization, real analytics including attribution and behavioral segmentation, and meaningful reporting including two-tiered segmentation and KPIs.
2) Developing a web analytics strategy by determining goals, gathering requirements, translating goals into KPIs, and using data-driven insights for optimization.
3) The importance of connecting business objectives, website goals, and key metrics to make data relevant and measure success.
Government 2.0: Social Media in the Age of ObamaLaura Lee Dooley
The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.
El documento habla sobre la importancia de aprender, conocer y vivir las tradiciones propias del pueblo, compartiéndolas con los demás y sintiéndose orgullosos de los orígenes culturales. También menciona la naturaleza, las costumbres y el pasado milenario del pueblo como parte de la identidad cultural que hay que preservar.