Award-winning digital marketing professional with senior leadership experience in developing lead generation and eCommerce marketing campaigns. Management experience in marketing operations includes digital analytics, email marketing, PPC, SEO, social media, and web content. Proven results in generating online revenue and ROI. My areas of expertise are in the B2B, Saas, eCommerce, Construction, Retail, and Sales industry.

1. SEO Work Samples
Client Case Studies | 2000-2022
● Trulite
● BSD Speclink
● KNC Law Firm

2. Client: Trulite
Developed SEO and content strategy to increase search results for a Trulite product
campaign.
SEO Results:
All of the top search results
were created by my SEO
campaign efforts.
Resulted in 8+ top Google
search results on the 1st
page.
Achieved a variety of news,
web content, and image
search results.

3. Client: BSD Speclink
Optimized website metadata, site architecture, and content.
SEO Results:
Organic traffic was the leading traffic
source, generating 46% of all leads for
the month.
Increased Organic web leads by 39%
vs. previous month.
Created a content strategy that
generated an average of 8 new web
pages/content per month.

4. Client: KNC Law Firm
Organic Traffic, SEMRush Report
February vs. January Data:
Total Traffic is up 4% Month-Over-Month.
578 Monthly Organic Visits
(previously ~300).
SEO efforts impact Organic, Other, and
Referral Traffic (link-building).
SEO
Campaign
Launches

5. Client: KNC Law Firm
Google Search Results increased from Metadata, Technical &
Site Content Optimization.
Hands-on
metadata
optimization
implemented
for over 50
pages.

6. KNC Law Firm - Organic Traffic Analytics
February SEO Ranking:
Metadata updates have increase the variety
and volume of Organic Keyword rankings.
669 Keywords are being ranked in Google
search per month (increase ~50 keywords per
month).
Red notes signify optimizations to the
ranking/web optimizations noted by Google.

7. Google Search Console - Organic Traffic
February SEO Ranking:
Trending increase in Google
search results (clicks and
impressions in February!

8. Client: KNC Law Firm
Organic Search Results by Keyword
SEO Keyword Strategy:
We leverage trending topics in the news
to capture additional Organic traffic
from divorce cases in the news like “ken
griffin divorce”.
We also focused on legal services for
specific audiences that were not
previously a focus – woman and the
LGBTQ community.

9. Google My Business - SEO Optimizations
Local SEO Optimizations:
● Add keywords to profile
● Post content
● Add new photos
● Request reviews
● Add to multiple map tools and
platforms like Bing, Yelp, etc.

10. Google My Business - Monthly Results

11. Google My Business - Monthly Results

12. Web Optimizations
Summary:
Metadata optimizations
continued this month.
Changes made to H1s,
anchor text, internal
links, images, alt text,
and metadata.
After
(February)
Before

13. SEO Content
Strategy,
Website
Architecture
Based on the SEO keyword analysis, there is an opportunity to add
new pages to the website to resolve keyword gaps.
New Web Content Proposal: I recommend building new pages
based on the following keywords.
● buckhead divorce
● child custody
● lgbt alimony
● same-sex divorce
● divorce women's rights, parents rights
● fulton county divorce lawyer
● lesbian divorce lawyer
● gay divorce attorney
● lgbt child custody
● child support
● alimony for men
● alimony for women
● alimony for lgbtq divorce
● atlanta domestic partnership attorneys
● change sex on birth certificate

14. Next Steps
SEO Plan for March
● Build New Web Pages
● Content Strategy
● Update Menu Navigation
● Resolve Web Developer Issues
● Directory Listing Link-Building
Completed in February
● Image Optimization
● Fix Broken Links - Done
● Fix Core Web Vitals
● Content / Blog Plan
● Menu Navigation Plan
● GMB Post
● H1 and Keyword Updates
● Metadata Updates