This document provides an overview of Google's webmaster guidelines for SEO. It recommends having a clear site hierarchy with text links for accessibility. Pages should be interconnected and contain descriptive titles, text, and image labels. Sites should prioritize users by providing useful information over tricks to improve rankings. They should avoid hidden text, cloaking, automated queries or duplicate content that don't add value.

1. Ultimate Guide to SEO

2. Google Web Master Guidelines
Following these guidelines will help Google find,
index, and rank your site.
Even if you choose not to implement any of these suggestions, we
strongly encourage you to pay
very close attention to the "Quality Guidelines,“
Source: Google Web Master Guidelines

3. “ Make a site with a clear hierarchy ”

4. So that its easy for Users and
Search Engines …..

5. Example:
Food
Indian Chinese Mexican

6. Make a site with a clear hierarchy and
text links
Use text links instead of image.
Why??
Accessibility, Ease of use

7. Example

8. Every page should be reachable
from at least one static text link
Offer a site map. If the site map
has large number of links, break
the site map into multiple pages.

9. Organized by Sections

10. Create a useful, information-rich
site, and write pages that
clearly and accurately describe
your content

11. Keywords
search engine determines what
a website is about is the words
used within it

12. Make sure that your
<title> elements and ALT
attributes are descriptive
and accurate
Image Labeler
Example:
h t t p : / / s e a r c h e n g i n e d e t a i l s . c o m / 2 0 1 1 / 0 2 / r a j n i k a n t h - r o b o t - a s - s e a r c h - e n g i n e - r o b o t . h t m l
h t t p : / / w w w . g o o g l e . c o m / i m a g e s ? h l = e n & b i w = 1 2 8 0 & b i h = 5 7 0 & t b s = i s c h : 1 & a q = f & a q i = & o q = & q = c h r
i s t % 2 0 u n i v e r s i t y % 2 0 s e o

13. Example

14. Images
Try to use text instead of
images to display important
names, content, or links.

15. Example
Indian Food
Grilled Tandoor Barbeque Chicken
Samosa with Chutney
Tandoor Barbeque Chicken

16. Check for broken links and
correct HTML

17. Make pages primarily for
users

18. Avoid tricks intended to improve
search engine rankings

19. Don't participate in link Schemes
to increase your site's ranking.
Avoid links to web spammers or
"bad neighborhoods"

20. Don't use unauthorized AUTOMATED
programs to submit pages

21.  Avoid hidden text or hidden links.
 Don't use cloaking or sneaky redirects.
 Don't send automated queries to Google.
 Don't load pages with irrelevant keywords.
 Don't create multiple pages, subdomains with duplicate content.
 Don't create pages with malicious behavior, viruses, trojans,
 Avoid "doorway“ or other "cookie cutter" approaches with little
or no original content.
 If your site participates in an affiliate program, make sure that
your site adds value.

22. Photo Credits
http://www.flickr.com/photos/martosc/
http://www.flickr.com/photos/picturetunes/
http://www.flickr.com/photos/uwehermann
http://www.flickr.com/photos/ergonomic
http://www.flickr.com/photos/bwalsh