How to Run A/B Tests Successfully by Vice Media Product ManagerProduct School
This was an informal chat about what it's like running A/B Tests for a media company. George covered the different ways A/B Tests can be implemented within an organization and also touched on some of the misconceptions of A/B Testing.
A/B Testing and Conversion Optimization Platform
- https://plab.skplanet.com
- SK Planet 우종호
2017.05.31 SK Planet @Tech 발표자료
AB Test Platform 개발 사례 공유
PLab(Planet AB Test)
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
How to Run A/B Tests Successfully by Vice Media Product ManagerProduct School
This was an informal chat about what it's like running A/B Tests for a media company. George covered the different ways A/B Tests can be implemented within an organization and also touched on some of the misconceptions of A/B Testing.
A/B Testing and Conversion Optimization Platform
- https://plab.skplanet.com
- SK Planet 우종호
2017.05.31 SK Planet @Tech 발표자료
AB Test Platform 개발 사례 공유
PLab(Planet AB Test)
A primer on how ab testing can be set-up for success in an e-commerce environment. Includes guidelines of how to set-up ab tests including hypotheses definition, sample size determination, statistical testing and avoiding bias that can come in any experiment's set-up
How to be a Growth Product Manager by Microsoft Sr PMProduct School
Main Takeaways:
-How to do a SWOT analysis?
-What is experimentation and what it means to do true A/B ?
-How to build a funnel and how to optimize for maximum output?
UX STRAT Online 2020: Dr. Martin Tingley, NetflixUX STRAT
Over the years, the Netflix UI has evolved from a sparse and static webpage into an immersive, video-centric experience tailored to a variety of platforms. In this talk, I’ll describe the simple but powerful framework that Netflix uses to evolve the product experience: we ask our members, through online A/B tests, which of several possible experiences resonate with them. I’ll also describe the steps we are taking to democratize access to experimentation across the company so that we can explore more ideas and identify those that deliver more value to our members.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Combating Burnout as a Product Manager by CNN Director of ProductProduct School
Main Takeaways:
-How to identify the types and sources of Product Management burnout
-How to set up your workflow to protect against burnout
-Ways to solve burnout when you're in the thick of it
Learn the basics of building WordPress themes. This presentation is appropriate for people who are somewhat familiar with PHP and databases.
To Learn More, check out http://techliminal.com
How to be a Growth Product Manager by Microsoft Sr PMProduct School
Main Takeaways:
-How to do a SWOT analysis?
-What is experimentation and what it means to do true A/B ?
-How to build a funnel and how to optimize for maximum output?
UX STRAT Online 2020: Dr. Martin Tingley, NetflixUX STRAT
Over the years, the Netflix UI has evolved from a sparse and static webpage into an immersive, video-centric experience tailored to a variety of platforms. In this talk, I’ll describe the simple but powerful framework that Netflix uses to evolve the product experience: we ask our members, through online A/B tests, which of several possible experiences resonate with them. I’ll also describe the steps we are taking to democratize access to experimentation across the company so that we can explore more ideas and identify those that deliver more value to our members.
Healthcare and Social Media: An overview of how leading healthcare brands are using social media.
Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet and social media from the FDA. This report is an overview to demonstrate how leading healthcare brands are using social media marketing today.
Combating Burnout as a Product Manager by CNN Director of ProductProduct School
Main Takeaways:
-How to identify the types and sources of Product Management burnout
-How to set up your workflow to protect against burnout
-Ways to solve burnout when you're in the thick of it
Learn the basics of building WordPress themes. This presentation is appropriate for people who are somewhat familiar with PHP and databases.
To Learn More, check out http://techliminal.com