[1º Academia PME Summit] Palestra de Fernando Lemos, Vice Presidente de Inovação LATAM na Oracle, com o tema "Como a inovação influencia as pequenas e médias empresas"

1. Fernando Lemos
Innovation, Digital and Cloud
Latin America, Oracle Vice President
Innovation
Journey to Future

30. Digital Disruption
What is it?
How do I disrupt?
How do I build disruption into my organization’s DNA?

31. Disruption
A radical change that creates a new market and value network
and eventually upsets an existing market and value network,
displacing established market leaders and alliances.
~ Clayton M. Christensen
noun| /disˈrəpSH(ə)n/

32. Innovation
An idea executed to meet a need
noun| /inəˈvāSH(ə)n/

33. Types of Innovation
SUSTAINING INNOVATION
Current Segments
Known Needs
Mature Trends & Accelerators
BREAK-THROUGH INNOVATION
Current Segments
Known Needs
Immature Trends & Accelerators
Underserved Segments
Unknown & Unmet Needs
Mature Trends & Accelerators
DISRUPTIVE INNOVATION

34. EnvironmentPolitical Economic Legal
Data Privacy
P E S T L E
m a c r o t r e n d s & a cc e l e r a to r s
Technology
Messaging
Social
Selfies

35. We know the examples,
but what exactly is disruptive about them?
Uber Spotify Netflix AirBnB Facebook Amazon WhatsApp
Google MapsDJI DronesZillowSquareAlibabaFitbitTesla

36. Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments
Key Resources Channels
Cost Structure Revenue Streams
The Business Model Canvas
Designed by: Strategyzer AG
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37. There are many ways to
disrupt a business model
• Turn beliefs upside down
What if LED technology puts an end to the
lighting industry as a replacement business?
Philips Lighting
What if you can get stuff done in chunks by
accessing a global workforce in small increments?
TaskRabbit
What if people who shopped in discount
stores would pay extra for designer products?
Target
What if consumers want to buy electronics in stores,
even after Dell educated them to prefer direct buying?
Apple
• Four Action Framework:
Eliminate, Reduce, Raise, Create
• Look at individual building blocks
• Embrace established patterns

38. What are established patterns?

39. Patterns
Business models with similar characteristics,
similar arrangements of business model
building blocks, or similar behaviors.

40. List from The Business Model Navigator, by Gassman, Frankenberger, & Csik
Add-On
Affiliation
Aikido
Auction
Barter
Cash Machine
Cross-Selling
Crowdfunding
Flat Rate
Experience Selling
Fractional Ownership
Franchising
Freemium
E-Commerce
Crowdsourcing
Customer Loyalty
Direct Selling
Digitization of Physical Products
From Push to Pull
Guaranteed Availability
Hidden Revenue
Ingredient Branding
Integrator
Layer Player
Leverage Customer Data
Licensing
Open Business
No Frills
Open Source
Orchestrator
Pay per Use
Multi-Sided Platforms
Lock-In
Long Tail
Mass Customization
Make More of It
Pay What You Want
Peer to Peer
Performance-based Contracting
Razor and Blade
Rent Instead of Buy
Revenue Sharing
Reverse Engineering
Reverse Innovation
Robin Hood
Trash to Cash
Target the Poor
Ultimate Luxury
Unbundling
User Design
Supermarket
Self-service
Shop in Shop
Subscription
Solution Provider
White Label

41. Multi-Sided Platform
Bring together two or more distinct but interdependent groups of customers.
Value to one group of customers only if the other groups of customers are also present.
The platform creates value by facilitating interactions between the different groups.
A multi-sided platform grows in value through the network effect.
~ Osterwalder, Alexander; Pigneur, Yves. Business Model Generation

42. Publishers Readers
Facebook
Homeowners Renters
AirBnB
Advertisers Consumers
Google AdWords
Owners Buyers
ebay
Musicians Listeners
Spotify
Multi-Sided Platform Examples

43. Taxicab Industry
1662: First hackney-carriage licenses issued in England
1834: Horse-drawn hansom cab patented
1891: Modern taximeter invented
1897: The world's first gasoline-powered taximeter-cab
1940’s: Two-way radios first appear in taxicabs
1980’s: Computer-assisted dispatching
Uber
Type: Private
Industry: Technology
Founded: March 2009
Headquarters: San Francisco, California USA
Services: Taxicab, Vehicle for hire
Number of employees: 6,700

44. “I need a ride”
Need to get from point A to point B
Need to feel that the car will be safe and clean
Need to know how much it is going to cost
Need to know when the car will get here
Need to know how long it will take to get to point B
Need to make it easy to pay for the ride
Need to share my feelings about the experience

45. Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
The Business Model Canvas
Flexible work schedules
Use personal vehicle
Passengers on-demand
Transparent waiting time
Cashless ride
Safe & clean cars
Passengers
Drivers
Highly automated
Digital (mobile & social)
PR
Software development
Driver onboarding
Software platform
Pricing/routing algorithm
Platform development
Sales & Marketing
Local regulatory agencies
Mapping data providers
Payment processors
Drivers with own cars
Pricing/routing algorithm
Employee
Salaries
Driver
Payouts
Pay per Ride charges
Surge pricing
Premium Uber brands
Convenient public transit PassengersSignificantly manual
Phone & on-street
Driver dispatch & Cars
Drivers, cars, dispatch
Local regulatory agencies
Pay per Ride chargesSalaries & Cars
Vehicle advertising
TAXI UBER UBER
PASSENGER
UBER
DRIVER
Businesses Needing
Courier Service

46. Uber fulfilled unmet needs
Need to get from point A to point B
Need to feel that the car will be safe and clean
Need to know how much it is going to cost
Need to know when the car will get here
Need to know how long it will take to get to point B
Need to make it easy to pay for the ride
Need to share my feelings about the experience

47. Source: ANDREW HARRER/BLOOMBERG/GETTY IMAGES
Uber targeted people willing to
become part-time drivers:
An under-served segment

48. Bringing the Trends & Accelerators Together
Explosion of data availability and richness
Underserved Segments
Unknown & Unmet Needs
Mature Trends & Accelerators
DISRUPTIVE INNOVATION
Preference for cashless payments
Preference for mobile-first engagements
“Gig economy” becomes accepted
Sharing economy becomes mainstream

49. List from The Business Model Navigator, by Gassman, Frankenberger, & Csik
Add-On
Affiliation
Aikido
Auction
Barter
Cash Machine
Cross-Selling
Crowdfunding
Flat Rate
Experience Selling
Fractional Ownership
Franchising
Freemium
E-Commerce
Crowdsourcing
Customer Loyalty
Direct Selling
Digitization of Physical Products
From Push to Pull
Guaranteed Availability
Hidden Revenue
Ingredient Branding
Integrator
Layer Player
Leverage Customer Data
Licensing
Open Business
No Frills
Open Source
Orchestrator
Pay per Use
Multi-Sided Platforms
Lock-In
Long Tail
Mass Customization
Make More of It
Pay What You Want
Peer to Peer
Performance-based Contracting
Razor and Blade
Rent Instead of Buy
Revenue Sharing
Reverse Engineering
Reverse Innovation
Robin Hood
Trash to Cash
Target the Poor
Ultimate Luxury
Unbundling
User Design
Supermarket
Self-service
Shop in Shop
Subscription
Solution Provider
White Label

50. Innovation Design Process
Innovate
Frame
Pilot
ProposePlan
Focus: Structured, disciplined brainstorming
in order to develop ambassadors, and equip,
enable, and empower them to envision
possibilities, and produce concepts of clear
value to the customer and to the business.
Focus: Attain a level of clarity around the
real opportunity and the motivation to
innovate in order to change a financial result
Focus: Produce a proposal and presentation in
order to get approval to proceed through to Pilot
Focus: Develop the detailed execution plan that specifies
who, what, when, where, and how to engage with the
customer in order to deliver the pilot experience
Focus: Build, test and measure the
minimally viable experience in the market

51. Artificial
IntelligenceChat Bot
Serverless
Functions Blockchain
Autonomous
Software

52. Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
The Business Model Canvas DIGITAL
APLICATIONS
DIGITAL
ANALYTICS
INNOVATION
ENVIRONMENT
INFORMATION & BIG
DATA MANAGEMENT
CHANNEL
MANAGEMENT
INTEGRATION & SERVICE
MANAGEMENT
Insert
Your
Disruption
Here

53. Innovation
An idea executed to meet a need
noun| /inəˈvāSH(ə)n/
be disruptive

54. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Innovation
ONE

55. 5
Oracle CODE
Developers
ACEs, OTN
Free Trials
Hackathons
Market Startup
Accelerators
InovaBRA
ACE
Startup Farm
Angels, VCs, CVs
Latin America
Innovation Labs
FinTech Labs
Digital Labs
OSCA
Oracle Startup
Cloud Accelerator
São Paulo Hub
Oracle Social
Education 1st
Youth Talents
Young Jobs
Technovation
CoWorking
Partners,
Facilities, ISVs and
General Market
Open
Innovation

56. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. |
Global Strategic Developer Initiative Summit
Oracle CODE Latin America Program
Integration with
LAD Transformative Innitiatives
São Paulo, 27 de Junho

57. Focus on the latest Software Developer Technologies, practices and trends,
including Containers, Microservices, API First applications, Chatbots, AI and
Machine learning, and DevOps (CD / CI) tools and practices.
Oracle Code will include educational sessions for developing software in Java,
Node.js, JavaScript, Python, PHP, Ruby and other languages using Oracle Cloud
with Oracle Database, MySQL, and NoSQL databases.
Learn from technical experts, industry leaders, and other developers in keynotes,
technical sessions, and hands-on labs.
Experience Cloud development technology and solutions in the exhibition hall
with workshops and other live interactive experiences and demos.
Coming to 20 cities globally, Oracle Code is an event for developers building
modern Web, mobile, enterprise and cloud-native applications.
Oracle Code is coming to the following cities in 2017: North America: Atlanta, Austin, New York City, Santa Clara - CA, Toronto, Washington, D.C.
Europe & Middle East: Brussels, Frankfurt, Istanbul, London, Prague, St. Petersburg, Tel Aviv
Asia Pacific: Bangalore, Beijing, Seoul, Sydney, Tokyo
Latin America: Mexico City, São Paulo - June 27th

58. 5
8
Oracle CODE
Developers
ACEs, OTN
Free Trials
Hackathons
Market Startup
Accelerators
InovaBRA
ACE
Startup Farm
Angels, VCs, CVs
Latin America
Innovation Labs
FinTech Labs
Digital Labs
OSCA
Oracle Startup
Cloud Accelerator
São Paulo Hub
Oracle Social
Education 1st
Youth Talents
Young Jobs
Technovation
CoWorking
Partners,
Facilities, ISVs and
General Market
Open
Innovation

59. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 59Oracle Confidential – Internal/Restricted/Highly Restricted
Oracle Startup Cloud
Accelerator Program
OSCA – São Paulo Hub

60. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Latin America
Why Brazil ?
Oracle Confidential –
60

61. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 61
Oracle Startup Cloud Accelerator Program Elements
Each startup is unique, and this program is tailor-made to get a startup up and running in a short period of time
Structured Mentoring, Access to Investors
Access to State-of-art technology, Free Credits on Oracle Cloud
Co-working space, access to Oracle Customers and Partners
Leverage Oracle’s Branding and Marketing engine to go-to-market

62. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

63. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Mais de 100 pessoas do time Oracle ligados diretamente ao
projeto e ao desenvolvimento das startups

64. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
2020
Nuvem
transformando a
inovação nos
negócios de
todos os
tamanhos
Millennials
criando startups
mais jovens e
mais rápido
Indústrias
tradicionais
serão
transformadas
por tecnologias
disruptivas
Inteligência
artificial estará
presente em
todos os lugares
Geração Z
70 MM
Universidades ->
Mercado de
Trabalho
75 MM
Millenials*
50% força de
trabalho global
Sources: Catalyst, SHRM, BI Intelligence, Gartner, Morgan Stanley and BCG, DBT Center, BNP Paribas Global Entrepreneur Repot 2016
*Today in USA workforce (April 2016 – PwC Report)

65. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Mas, onde entra a Oracle
nesta história?

66. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
São Francisco
Mumbai
Bangalore
Nova Delhi
Singapura
Tel Aviv
Paris
Bristol
São Paulo

67. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
O que é o programa?

68. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
5 Startups
6 meses
Mentorias
de executivos
internos e
externos
Não tomamos
EQUITY
Conexão
internacional
Espaço de
coworking
Créditos na
nuvem Oracle
Engajamento
com nossos
420,000
clientes

69. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
São Paulo

70. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
São Paulo - Cronograma
Abril 2017
Lançamentos
Início das Inscrições
Junho 2017
Inscrições encerradas
500! Startups
21
Agosto 2017
Início do Cohort
4
Julho 2017
Seleção
3

71. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
OSCA
Numbers
500Startups
Inscritas 12Advisors
24pessoas
no time global
8cidades no
mundo
40+
mentores
75+
funcionários Oracle
envolvidos

72. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Não conseguiríamos
sozinhos!

73. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Advisors Mentores
Ana Fontes
Rede Mulher
Guilherme Horn
Accenture
Edson Rigonatti
Astella
Cassio Spina
Anjos do Brasil
Laura Constantini
Astella
Camila Farani
Gávea Angels
Guilherme Massa
Liga Ventures
Rodrigo Quinalha
Kick Ventures
Leonardo Teixeira
Lotus
Michel Porcino
Tech Sampa
Daniel Ibri
Acelera Partners
Humberto M.
Performa

74. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Advisors Mentores
Ana Fontes
Rede Mulher
Guilherme Horn
Accenture
Edson Rigonatti
Astella
Cassio Spina
Anjos do Brasil
Laura Constantini
Astella
Camila Farani
Gávea Angels
Guilherme Massa
Liga Ventures
Rodrigo Quinalha
Kick Ventures
Leonardo Teixeira
Lotus
Michel Porcino
Tech Sampa
Daniel Ibri
Acelera Partners
Humberto M.
Performa

75. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Programa de fomento do
empreendedorismo e da
inovação tecnologica no
mundo!

76. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

77. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
#proudtobeoracle

78. Innovation
Journey
to Future
Fernando Lemos
Innovation, Digital and Cloud, Vice President