Slide for iYWC9 - Web Content

1. Web Content
10 2554
@Jakrapong

2. Web Content=

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Social Network

20. ?
Webmaster-generated User-generated content
content
Web content
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21. 2

22. 1.
Blog Social
network Portal
Niche Social
E-Commerce network
Micro-
Blog

23. 2. Site Map

24. 3.
Who:
What:
When:
Where:
Why:
?
How: ?

26. Blog
1.
2.
3.
4.
5. 5 10
6.
7. Blog
8.
9.
10. Call to action

27. •
•
• (Interaction)
•

28. • Niche
,
,
•

29. Manager.co.th
Key concept: Thai Online News Portal (Previously, as a supplement for Manager Daily)
Positioning: Integrated media for ASTV, Manager Media Group and other non-Thai
media
Content strategy: Created by editorial staff
Traffic: 3.2M users per month

30. thumbsup.in.th
Key concept: Digital Business news & article blog
Positioning: Premium quality & leading source of Thai Tech Startup.
Content strategy: Created by editorial staff
Traffic: 65,000 ~ 100,000 Unique IP per month