The document advertises a competition to win money for a business by introducing the most new members to The Online Sales Manager website in a quarter. Businesses can get full details by visiting the website listed. The document also provides information about understanding opportunities and capabilities, engaging in dialogue with clients, implementing solutions to enhance value and increase sales across categories.

1. Win for your business
Introduce the most new members to The
Online Sales Manager in any quarter and
you will win to spend on your business.
Full details available at:
www.increasesalesnow.co.uk/competition
More than just a website
www.increase-sales-now.co.uk

2. More than just a website
www.increase-sales-now.co.uk

3. Maximising Opportunities
• Do you want to get more from your clients?
• What are your objectives for today?
• Our topics for discussion:
Understanding opportunities
Understanding your capabilities
An engaging dialogue
More than just a website
www.increase-sales-now.co.uk

4. Understanding opportunities
More than just a website
www.increase-sales-now.co.uk
Before you can maximise an opportunity
you must first understand it.
•Even experienced sales people often sell
too early
•You need to understand what they want
to achieve, not what they want to buy

5. Understanding opportunities
More than just a website
www.increase-sales-now.co.uk
•Categorise the solutions you offer
•Make a list for each category of:
• The customers that use it
• The order that customer came to it
• The profit it provides

6. Understanding opportunities
More than just a website
www.increase-sales-now.co.uk
•List the products within each category
•Map how your clients buy these products

7. Understanding capabilities
More than just a website
www.increase-sales-now.co.uk
•This shift of focus enables you to better
understand what you do from a customer
perspective.
•This in turn allows you to create a better
map of the customer journey.
•As well as better support to customers
going through it

8. An engaging dialogue
More than just a website
www.increase-sales-now.co.uk
•There are two outcomes you want to
achieve

9. In category
More than just a website
www.increase-sales-now.co.uk
•Enhance value by selling larger volume
•Upgrade to more effective products within
the category
•Increase the range of products in category

10. Cross category
More than just a website
www.increase-sales-now.co.uk
•Move from the provision of one solution to
the provision of many

11. Implementation
More than just a website
www.increase-sales-now.co.uk
•Create a solution matrix
•Understand how your sales process needs to
change to match the buying process
•Work out how to upsell and cross sell
•Create dialogue

12. Our next meeting
Thursday 5th November
Coffee and networking from 9.30 am
10.00 – 12.00 am
The Portfolio Centre
PR
More than just a website
www.increase-sales-now.co.uk

13. Win for your business
Introduce the most new members to The
Online Sales Manager in any quarter and
you will win to spend on your business.
Full details available at:
www.increasesalesnow.co.uk/competition
More than just a website
www.increase-sales-now.co.uk