This is a sample web advertising media kit prepared upon a client's request. The client's name and logo have been withdrawn to maintain the privacy compliance agreement.

1. ©RachaelPhillip
EL TUMI MAGAZINE
WEB ADVERTISING MEDIA KIT.

2. content
❖ El Tumi Magazine produces, maintains and advertises a self-titled
website that has 5,000 monthly page views and more than 50,000
unique monthly visitors. The online magazine prioritizes the
perspectives as well as the social, historical and cultural
experiences our Peruvian writing contributors and subscribers, while
avoiding trends of triviality and hyperbole in the current social media
landscape.
❖ El Tumi Magazine’s subscription service is delivered straight to the
desktops and mobiles of the decision-makers and patrons in the
Tourism and Hospitality, Education and Travel Industries across
Latin America and the Caribbean. Our reader demographic currently
consists of Heads of global industry, Travelers, Consultants, Tour
Providers, Sales and Marketing Team Leads and more!
EL TUMI WEB ADVERTISING MEDIA KIT

3. impact
❖ El Tumi’s impact also extends to its social media platforms with
more than 28,000 dedicated and engaged followers and
subscribers across Facebook, Instagram and Twitter.
❖ With more than 20,000 people connected on Facebook and with an
online presence reaching more and more users each month, the
Magazine’s Facebook page is one of the fastest growing local
pages on the platform and gains more than 700 followers daily.
❖ Social Media handles for all platforms : @eltumimagazine
EL TUMI WEB ADVERTISING MEDIA KIT

4. social media impact
facebook - 20,550 followers
instagram - 5,560 followers
twitter - 2,530 followers
EL TUMI WEB ADVERTISING MEDIA KIT

5. advertisers / sponsors
❖ Both local and regional exposure can be attained by placing an advert on El Tumi Magazine’s
website with display options that guarantee visibility on our platform. This previously untapped
market increases your brand’s visibility and potential for Return on Investment by connecting with
your target audience through a respected advertising medium that utilizes SEO optimization and
re-targeting tools.
❖ El Tumi Magazine solicits two levels of advertisers / sponsors, offering both of them (alternating)
online real estate of various sizes for a predetermined period of time.
❖ First-Tier Sponsors: Have an alternating banner or medium-rectangle ad displayed on a ‘feature’
or ‘high-traffic’ page of the website, that subscribers are most likely to visit when using our
website.
❖ Candidate Pages:
❖ Home page (first page of every visit)
❖ Writer Profiles page (at least 1/3 of all subscribers, every month)
❖ Second-Tier Sponsors: Have an alternating skyscraper ad or native ad displayed on pages that
promise regular monthly traffic.
❖ Candidate Pages: Any one of three Featured Article pages that are rotated monthly.
EL TUMI WEB ADVERTISING MEDIA KIT

6. what does the sponsor receive?
❖ Alternating banner ad as described above for one of three specific
time periods i.e. 1 month, 3 months or 1 year
❖ First right of renewal for the existing space.
❖ Reservation rights for a different (‘better’) space, first come/first
served, so long as Sponsor remains as a continuing advertiser.
❖ Sponsor provides the banner content and the El Tumi Magazine
team digitally builds & places the banner on the website.
❖ Analytics - Web Statistics on the results of your advertising
campaign can be provided by El Tumi Magazine.
EL TUMI WEB ADVERTISING MEDIA KIT

7. sponsor investment
Ad Type size 1 month 3 months 1 year
Leader-board
Banner
728 x 90px US$100 US$250 US$1,000
Medium
Rectangle
320 x 250px US$125 US$300 US$1,200
Skyscraper 120 x 600px US$150 US$400 US$1,500
Native Ad
(Advertorial)
Article US$450 - -
Note : Ad Types 1, 2 & 3 lead to the client’s homepage
EL TUMI WEB ADVERTISING MEDIA KIT

8. note to sponsors
❖ Full Payment in advance of the purchased advertising period is required,
either for a 6 or 12-month designated contract period.
❖ The investment price includes cost of advertisement production.
❖ The advertisement can be altered up to two times per contract period.
❖ All advertisers are subject to approval by the El Tumi Magazine Directors.
❖ There is a limit of four advertisers per page (2 banner advertisers and 2 side
bar advertisers)
❖ Purchased Ad sizes will be the same for each page and each advertisement.
❖ Advertisement will link to advertiser’s official website.
❖ Variations from this policy will require the approval of the El Tumi Magazine
Directors.
EL TUMI WEB ADVERTISING MEDIA KIT

9. ADVERTISE WITH US,
AND PUT YOUR BRAND ON THE REGION’S MAP
EL TUMI WEB ADVERTISING MEDIA KIT

10. ©RachaelPhillip
EL TUMI MAGAZINE
WEB ADVERTISING MEDIA KIT.