This document outlines 10 things the author has learned in their public relations class. They learned about the importance of communication, research, interviewing techniques, podcasts, resume writing, social media, AP style, job searching, writing news releases, and designing magazine covers. The author notes they did not have much knowledge of PR prior to the class but have gained valuable insights about the key aspects of the field.
The Zentangle® art form and method was created by Rick Roberts and Maria Thomas and is copyrighted. Zentangle® is a registered trademark of Zentangle, Inc. Learn more at zentangle.com.
This document discusses the importance and benefits of usability testing with low budgets, time, and expertise. It recommends testing early and often during the design and development process. Specific tips are provided for designing simple tests, analyzing results, and taking action to improve based on findings. Affordable software options are listed that allow for remote or in-person usability testing.
The document provides an overview and analysis of A.K. Armah's novel The Beautyful Ones Are Not Yet Born. It discusses the novel's themes of disillusionment with post-colonial Ghanaian society and corruption within the new government. The main character, referred to as "the man", represents ordinary citizens struggling under economic difficulties. Other characters like "the teacher" symbolize purity and morality becoming isolated in the corrupt society. Through vivid imagery of decay and disgusting details, Armah critically depicts the new ruling class failing to improve conditions for Ghanaians after independence.
The document provides instructions for using a computer mouse properly. It explains that the pointer finger should be on the left mouse button, the middle finger on the right button, and the ring and pinkie fingers on the side of the mouse. It describes how to move the mouse to control the pointer on the screen and how to left click, right click, and double click. It includes examples to practice clicking and instructions to continue to the next screen.
Some general imformation of Web 2.0, including its definition, characteristics, compared with Web 1.0, some application in education and the future of Web 2.0 and our attitudes award it.
This document outlines 10 things the author has learned in their public relations class. They learned about the importance of communication, research, interviewing techniques, podcasts, resume writing, social media, AP style, job searching, writing news releases, and designing magazine covers. The author notes they did not have much knowledge of PR prior to the class but have gained valuable insights about the key aspects of the field.
The Zentangle® art form and method was created by Rick Roberts and Maria Thomas and is copyrighted. Zentangle® is a registered trademark of Zentangle, Inc. Learn more at zentangle.com.
This document discusses the importance and benefits of usability testing with low budgets, time, and expertise. It recommends testing early and often during the design and development process. Specific tips are provided for designing simple tests, analyzing results, and taking action to improve based on findings. Affordable software options are listed that allow for remote or in-person usability testing.
The document provides an overview and analysis of A.K. Armah's novel The Beautyful Ones Are Not Yet Born. It discusses the novel's themes of disillusionment with post-colonial Ghanaian society and corruption within the new government. The main character, referred to as "the man", represents ordinary citizens struggling under economic difficulties. Other characters like "the teacher" symbolize purity and morality becoming isolated in the corrupt society. Through vivid imagery of decay and disgusting details, Armah critically depicts the new ruling class failing to improve conditions for Ghanaians after independence.
The document provides instructions for using a computer mouse properly. It explains that the pointer finger should be on the left mouse button, the middle finger on the right button, and the ring and pinkie fingers on the side of the mouse. It describes how to move the mouse to control the pointer on the screen and how to left click, right click, and double click. It includes examples to practice clicking and instructions to continue to the next screen.
Some general imformation of Web 2.0, including its definition, characteristics, compared with Web 1.0, some application in education and the future of Web 2.0 and our attitudes award it.
2. 2
大綱
Web 1.0 不曾泡沫化：贏者全拿（ Web
2.0 呢？）
Web 2.0 改變了什麼？
The Person of the Year: YOU
真正人類的聲音
市場的結構
Web 2.0 營運模式
3. 3
Web 1.0 不曾泡沫化：
贏者全拿（ Web 2.0 呢？）
Web1.0
網路內容由菁英決定
商品由店家提供
印刷術、總編輯
星狀網路
Web2.0
UGC （ User-Generated Content ）
Sharing
Building Social Network
( 分散又聯結 )
Time
Growth
What’s next
( 科技化服務業 )
People to Machine People to People
Machine to Machine
4. 4
•Community
•Cluster
• Weak Tie
• Make
• Search
• Access
• e-Personality
• Real Voice of
Human Beings
Long Tail Sharing Social Capital Web 2.0 Economy
Web2.0Value
Content Context
User-Generated Content
Community Commerce
Building Social Network Sales, Service, Marketing
Tech
Individual
Social
Network
Market
Structure
• Sales
• Service
• Marketing
[ 此模式為台灣科大與台北大學合作之研究計畫 ]
• Content
• Webware
• Mushup
7. 7
生產工具（文字、音樂、影片編輯、數位相機、 Picasa 、手機攝影）
生產者＝消費者：業餘專家、烏合之眾的力量（群眾智慧、夠多的手、與
眼睛）
個人出版的成本降低（作家、歌星、演員… . ）
太多選擇 ( 喜歡）＝無從選擇（交易）（ MP3, 果醬試吃、 iPod,
Netflix ）
協助選擇（推薦）：買 A 也買 B 、評比、排行榜（從他性）、和你類
似人的選擇、個人化、 Tag
出版成本高：前篩（預測）。出版成本低：後篩（評比）
存取：整合長尾、平台、手機、 On-Demand 數位服務、數位庫存、物流
Access
Make
Search
Tech
8. 8
經營模式： Content-Oriented
Access
Make
Search
Webware: allowing people to download or use webware to accomplish
specific services. (Writely, Picasa)
Content: developing recommending or filtering systems to help people
get the personalized information. (Amazon, Adword)
Mushup: integrating multiple sources of information and website
functions. (HousingMap mushups Google map and apartment rental information
from Craigslist to a house searching engine. )
Content
User
User
User
Filtering
(3) Recommending
Provider
Provider
Provider
(2) Mushup
(1) Webware
Intellectual
Capital
Social
Capital
Tech
10. 10
Web 2.0 營運模式
Context: As a context-oriented business model, the
business does not provide information, but operates as a
platform that allows people to share their articles,
photos, music…..etc. with each other. Avoiding the
complexity of navigation, the model operators have to
aggregate and structure information of multi-sources
for the users through navigation services. Examples of
context-oriented model consist of MySpace, Youtube,
Wikipedia, Digg, eBay….etc.[Yu, 2007] User
User
User
User
Context
User
User
User
User
Individual
線上
人格
人類
聲音
11. 11
Social Network: Metcalfe’s Law
2x(2-1) = 2 3x(3-1) = 6 n x (n-1) n≒ 2
若有 n 個人使用電話，
它的通訊方向的價值便
有 n(n-1) 種，如果 n 很
大的話，就趨近於 n 平
方種了
使用人數由二人增加到四
人（ 2 倍），通訊的方向
便由二種到十二種（卻有
６倍）
2x(2-1) = 2 4x(4-1) = 12
+ =
2x(2-1) = 2
網路世界中鼓勵合作與聯盟。
獲得關鍵臨界數量的企業，將大者恆大。
累進學習的重要
網路世界中鼓勵合作與聯盟。
獲得關鍵臨界數量的企業，將大者恆大。
累進學習的重要
User User
User
User User
User
User
User
User
User
User User User User
User
UserUser
User
Social
Network
14. 14
經營模式： Community-Oriented
Social
Network
User UserUser
User
User
User
User
User User
User
User
User
User
User
User
Community: Gathering People as clusters.
Connection: building social network rather than accumulate content.
Through on-line sharing and collaboration, people can connect with friend’s
friends to enlarge their social network. ( Linkedin, CyWorld, Facebook,
Myspace, )
15. 15
結論：下一步 ( 市場＝人群結構 )
Cyworld
Cyworld
Blog
Blog
Site H
Site H
Linkedin
Linkedin
Youtube
Youtube
Site G
Site G
Transformation
AS IS
TO BEAmazon
Amazon
Adword
Adword
Content
Context
Community
Web 1.0 e-Publish
Market
Structure
Web 2.0 e-Society
Market
Structure
17. 17
結論： Web 2.0 新經濟
Web 2.0 New EconomyWeb 2.0 New Economy
Market
Structure
Content Context
User-Generated Content
Community Commerce
Building Social Network Sales, Service, Marketing
Tech
Individual
Social
Network
Market
Structure
