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Emerce eDay Sebastiaan van der Lans. From WordPress to blockchain, Open Source is Big Business

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Emerce eDay Sebastiaan van der Lans. From WordPress to blockchain, Open Source is Big Business

  1. 1. From WordPress to Blockchain The Future is 100% Open Source Emerce Next Gen October 10th Sebastiaan van der Lans @delans #WordProof @WordProofio WordProof.io
  2. 2. 25 years of Internet: Perfect organization, User-friendly packaged. - With Google we find information, - Facebook and LinkedIn for people, - AirBnB & Booking for living, - Uber for transport
  3. 3. State of the Internet Today 5 Challenges to Fix ASAP 1. Data - mis usage (by purpose) and leaks (not by purpose) 2. Spread of wealth - monopolies 3. Censorship - demonetization (we don’t mind, or we don’t know, as long as we can participate ourselves) 4. Inclusivity - 1.8 billion people are unbanked (we don’t mind, or we don’t know, as long as we can participate ourselves). 5. Fake news - and e.g. clickbaiting (optimization for click / attention)
  4. 4. How to Take Back Control? Could Open Source help? - Step 0: State of the World - Step 1: Democratize Publishing - WordPress, Open Source Market Leader - Step 2: Democratize Finance - Bitcoin, Open Source Blockchain Technology - Step 3: Democratize Business (a.k.a. Everything Else) - Era of the DAC The Conclusion (spoiler alert): - We, the WordPress Community, have an amazing Competitive Advantage in the soon to be 100% Open Source World.
  5. 5. Democratize Publishing Chapter 1: WordPress, Open Source Market Leader Chapter 2: Democratize Finance Chapter 3: Democratize Business
  6. 6. YouTube Demonetization March 2017, YouTube: “Put in place changes that would give brands more control over where their ads appear.” DRAFT Censorship Centralization (single point of failure) Costs / Universal / Innovation / Vendor Lock-ins Source
  7. 7. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000 …
  8. 8. I have to TRUST … - … YouTube, in not deleting my bread and butter (for thousands of people it is, and on Patreon the same happens). - … Facebook, in not deleting my social accounts (what would happen if Mark Zuckerberg was from Iraq, where there’s still a death penalty on being gay?) - … Google, in not reading and selling my email. But off course I trust Google, because ... In their code of conduct since 2000.
  9. 9. WordPress is a Text Book Example of … Community > Corporate
  10. 10. WordPress Mass Adoption
  11. 11. The First Open Source CMS with WYSIWYG. WordPress Mass Adoption: UX first, Costs second.
  12. 12. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love
  13. 13. Value Extractors Value Creators WordPress Code Commits / ReleasesWordPress Stakeholders & Benefits WordPress devs.: - Credibility - Recruitment - Job security - Sales (Indirect) - Automattic vs. Ecosystem 1$ : 20$ - Community > Corporate - Decentralization WordPress Site Owner - Access to best tech, free - User friendly - Fast innovation - Universal - Ownership of data Credibility / Love Investment: € 60.000 Downloads: 1.115.000+ Active users: 100.000+
  14. 14. Centralization versus Decentralization
  15. 15. Centralization versus Decentralization Corporate Structure Community Closed Source Open Source Centralization Decentralization “Don’t Be Evil” ... Monopoly Democracy For Shareholders Interest All Interests Aligned One can censor Hard to censor
  16. 16. To democratize: ~ “Power to the people.” “I want this, and, I can do it.” Community > Corporate
  17. 17. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Automattic makes, the WordPress ecosystem makes $20-21” Source
  18. 18. The WordPress Ecosystem Matt Mullenweg Januari 2018 “For every $1 Facebook makes, Facebook makes $.99” Source
  19. 19. Open Source Code + Community = Market Leader Community vs. Corporates
  20. 20. Democratize Finance Chapter 2: Bitcoin & ICO’s, Open Source Blockchains DRAFT Chapter 1: Democratize Publishing Chapter 3: Democratize Business
  21. 21. 1999 Source
  22. 22. The problems with Finance Inclusivity - 1.8B unbanked The possibility to invest - accreditation, housing Distribution of Wealth - Spotify Hyperinflation - e.g. Venezuela
  23. 23. Source
  24. 24. Venezuela Hyperinflation. 3.5%. Per DAY! € 1000 Today, € 779 after 7 days, € 343 after 30 days, € 0,01 at the end of the year.
  25. 25. How can Open Source Code & Community fix Hyperinflation? Separation of state and money …
  26. 26. How do Bitcoin and Block- chain Work? Source
  27. 27. Value Extractors Value Creators Open Source Bitcoin Code TokenDecentralized Autonomous Community Bitcoin Miners: - Secure the network - In exchange of fees - In exchange of block rewards Bitcoin Users: - Secure Peer-to-peer value exchange - No middleman (bank / gov.) - Low fees - Inclusive (!) - Anonymous(ish) Bitcoin Protocol: - All business logic - < 21.000.000 cap - 1 block per 10 mins - Forkable - Power consumption - Volatility - 10 mins. confirmation
  28. 28. First time in history able to exchange value, peer-to-peer. Without any middlemen. Programmable.
  29. 29. Code + Community = Democratized Finance Community vs. Corporates Bitcoin as a fast growing bank ICO’s for Crowd Funding Low fees, Inclusive.
  30. 30. Democratize Business (a.k.a. Everything Else) Chapter 3: Era of the Decentralized Autonomous Community / Organization Chapter 1: Democratize Publishing Chapter 2: Democratize Finance
  31. 31. The Problem with Facebook, and Uber ...
  32. 32. Central Server Value Extractors Profit Value Creators Uber Facebook AirBnB Google Amazon Github Reddit Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  33. 33. Beneficiaries Users Misaligned Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  34. 34. Beneficiaries Users Profit Misaligned Interest - Profits given only reason for service - No User Vested Interest Centralized Technology Platforms Source: Brendan Blumer, CEO Block.One, 2017
  35. 35. Value Extractors Value Creators Open Source Code Token Transparent - Auditable - Trustworthy - Inclusive Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  36. 36. Users and Beneficiaries Complete Alignment of Interests - Leverage Larger Pool of Innovation - Unprecedented Vested Interest Decentralized Autonomous Community Source: Brendan Blumer, CEO Block.One, 2017
  37. 37. DRAFT
  38. 38. Content Curators Content Creators SteemIt DAC Token Transparent - Auditable - Trustworthy - Inclusive SteemIt DAC Source: Brendan Blumer, CEO Block.One, 2017 Advertisers Blockchain inflation: - 75% for Creators - 25% for Curators Buy from
  39. 39. “In 5 years from now, if you don’t timestamp your content on-chain ...” “What are you hiding?” #Revisionism Source: “Decentralized Funding and the New Corporate Structure” (2017, YouTube)
  40. 40. Timestamp your WordPress content with Blockchain. Open Source, Free, No Middlemen. Use case: WordProof.io
  41. 41. Did you WordProof your content, yet? https://wordproof.io/start - Free (premium propositions available for corp. & publishers) - Open Source - No Middlemen - Instant (0,5 sec confirmation)
  42. 42. 350,000,000 TLOS tokens 1.5% Inflation for a Innovation Fund Worker Proposal System 5,250,000 TLOS tokens Yearly approximately $525,000 437,500 TLOS tokens Monthly approximately $43,500 WPS #3: Buy Robot 250,000 Telos / cycle 1 cycles WPS #2: Buy FB Ads 10,000 Telos / cycle 12 cycles WPS #1: WordProof 75,000 Telos / cycle 4 cycles Yes: 0 Telos No: 0 Telos 0 voters, 20 days left Yes: 6,312,0117 Telos No: 315,122 Telos 317 voters, 0 days left Yes: 14,912 Telos No: 1,315,122 Telos 307 voters, 11 days left - Requester receives 75,000 Telos / month - Automatically via Smart Contract, - As long as 20% > Y Article about Inclusive Funding
  43. 43. Open Source code + Community = DAC The Decentralized Autonomous Community DRAFT
  44. 44. “We have the opportunity to redesign the world and take back control.” In the way we already think, act and work!
  45. 45. Google’s corporate code of conduct since 2000 From Don’t Be Evil …
  46. 46. Together. Forever. … to Can’t Be Evil.
  47. 47. From a world of ME ... … to a world of WE! Together. Forever.
  48. 48. How to Join the Open Source Movement? WordPress User - Try WordProof, wordproof.io Developer - start learning blockchain, too. Young Creators - join the Facebook Everybody - add me on LinkedIn / Twitter: @delans

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