Wealthfront is an automated investment management company that provides passive investing and portfolio management services with an annual advisory fee of 0.25%. The company was founded in 2008 as kaChing and later rebranded as Wealthfront in 2011. It currently has over $21 billion in assets under management and offers products like PassivePlus Investing, a Portfolio Line of Credit, and a high yield Cash Account. Wealthfront competes with similar robo-advisors like Betterment and also targets customers who want affordable investment options without meeting a financial advisor in person.