This document discusses social impact and social problems. It defines a social problem as any condition or behavior that has negative consequences for many people and is seen as something that needs to be addressed. It discusses how social groups can bring attention to social problems and try to convince governments to take action. It also outlines a theoretical framework involving four phases: emergence and claims-making, legitimacy, renewed claims-making, and developing alternative strategies. Specific social issues mentioned include health, children/youth, aging, disability, housing, education/employment and more. The document also discusses women and social problems, defining social impact, and ways to measure social impact.

1. Balkan Women Coalition vol. II
Jačanje socijalnog preduzetništva žena na Balkanu
(2020-1-EL01-KA204-078936)

2. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Razumijevanje društvenog utjecaja i društvenih
problema
• Termini
• Definicije
• Kontekst

3. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Razumijevanje društvenog utjecaja i društvenih
problema
SOCIJALNI/DRUŠTVENI PROBLEM
Termini koji se javljaju: društveni problemi/pitanja/izazovi/rizici
Društveni problem je svako stanje ili ponašanje koje ima negativne
posljedice za veliki broj ljudi i koje je općenito prepoznato kao stanje ili
ponašanje koje treba riješiti.
Rad u grupama: Šta mislite da je najvažniji društveni problem sa kojim
se vaš narod trenutno suočava?

4. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Razumijevanje društvenog utjecaja i društvenih
problema
 DRUŠTVENI UTICAJ
 DRUŠTVENI PROBLEM
•

5. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Razumijevanje društvenog utjecaja i društvenih
problema
• - DRUŠTVENI PROBLEM

6. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Teorijska perspektiva društvenih problema
 Faza 1: Nastanak i podnošenje zahtjeva
Društveni problem se pojavljuje kada jedna grupa (kao što je grupa za društvene
promjene, mediji ili utjecajni političari) počne da skreće pažnju na stanje ili
ponašanje za koje smatra da su nepoželjni i da ih je potrebno riješiti. U sklopu ovog
procesa pokušava se utjecati na percepciju javnosti o problemu, razloge za to i
moguća rješenja za njega.

7. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Teorijska perspektiva društvenih problema
• Faza 2: Legitimnost
Jednom kada društvena grupa uspije pretvoriti stanje ili ponašanje u društveni
problem, obično pokušava uvjeriti vladu (lokalnu, državnu i/ili saveznu) da
preduzme neku akciju – koja se odnosi na budžetska izdvajanja i kreiranje politike –
kako bi riješila problem. U kojoj mjeri grupa uspije uvjeriti vladu u legitimnost svojih
tvrdnji, veća je vjerovatnoća da će se akcija vlade dogoditi.

8. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Teorijska perspektiva društvenog problemams
• Faza 3: Obnovljeno podnošenje zahtjeva
Čak i ako se akcija vlade dogodi, grupe za društvene promjene često zaključuju da je
djelovanje previše ograničeno u ciljevima ili opsegu da bi se mogao uspješno riješiti
društveni problem. Ako dođu do ovog zaključka, često odlučuju da iznova iznesu
svoje zahtjeve.

9. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Teorijska perspektiva društvenih problema
• Faza 4: Razvoj alternativnih strategija
Uprkos obnovljenim tvrdnjama, grupe za društvene promjene često
zaključuju da vlada i interesne grupe ne odgovaraju adekvatno na
njihove tvrdnje. Iako grupe mogu nastaviti da insistiraju na svojim
tvrdnjama, one ipak shvataju da ove tvrdnje možda neće uspeti.

10. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Društveni problemi u praksi
Ključni društveni problemi koji se javljaju su sljedeći*:
• Zdravlje
• Djeca i mladi
• Starenje
• Invaliditet
• Stanovanje
• Finansijska inkluzija
• Raznolikost i mobilnost stanovništva
• Obrazovanje i zapošljavanje
https://www.csi.edu.au/research/our-research-focus/social-issues/ (AUSTRALIA)

11. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Žene i društveni problemi
UN Women:
“One će vjerovatno zadnje jesti, one su koje će najmanje imati pristup zdravstvenoj zaštiti i
biti zarobljene u dugotrajnim, neplaćenim kućnim poslovima. Imaju ograničenije
mogućnosti za rad ili izgradnju biznisa. Adekvatna edukacija im je često nedostižna. Neke
završe primorane na seksualnu eksploataciju kao dio osnovne borbe za preživljavanje.”
Žene, siromaštvo i socijalna isključenost
Potencijal ženskog preduzetništva

12. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
ŠTA JE DRUŠTVENI UTICAJ?
Društveni uticaj je pojam koji je sveprisutan, ali ne postoji definicija koja bi odgovarala svima.
Definicija društvenog utjecaja označava sve značajne ili pozitivne promjene koje u potpunosti ili barem
djelimično rješavaju društvenu nepravdu i izazove. Preduzeća ili organizacije postižu ove ciljeve kroz
svjesne i namjerne napore ili aktivnosti u svojim operacijama i administraciji.
Vaš društveni uticaj je određen brojem ljudi čije živote poboljšavate i koliko ih poboljšavate, i to
dugoročno gledano.

13. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
ŠTA JE DRUŠTVENI UTICAJ?
„Društveni uticaj“ ili „pravljenje razlike“ odnosi
se (provizorno) na promovisanje ukupnog
očekivanog blagostanja – posmatrano
nepristrasno, dugoročno – bez žrtvovanja bilo
čega što bi moglo biti od uporedive moralne
važnosti.

14. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Vrste društvenih uticaja
Socijalna preduzeća mogu stvoriti društveni utjecaj na bilo koji način kroz 17 ciljeva društvenog razvoja (SDG) koje su
postavile Ujedinjene nacije. Ovi SDG-i su postavljeni kao način na koji pojedinci, preduzeća i organizacije rade zajedno
kako bi ostvarili značajan uticaj u svijetu.
 CILJ 10: Smanjena nejednakost
 CILJ 11: Održivi gradovi i zajednice
 CILJ 12: Odgovorna potrošnja i proizvodnja
 CILJ 13: Klimatsko djelovanje
 CILJ 14: Život ispod vode
 CILJ 15: Život na kopnu
 CILJ 16: Mir, pravda i jake institucije
 CILJ 17: Partnerstvo za postizanje ciljeva
 CILJ 1: Bez siromaštva
 CILJ 2: Bez gladi
 CILJ 3: Dobro zdravlje i dobrobit
 CILJ 4: Kvalitetno obrazovanje
 CILJ 5: Rodna ravnopravnost
 CILJ 6: Čista voda i kanalizacija
 CILJ 7: Pristupačna i čista energija
 CILJ 8: Dostojanstven rad i ekonomski rast
 CILJ 9: Industrija, inovacije i infrastruktura

15. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

16. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

17. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

18. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Vrste društvenih uticaja
Agenda 2030 nastoji ojačati društvene, ekonomske i ekološke dimenzije održivog razvoja:
• Ljudi
• Planeta
• Prosperitet
• Mir
• Partnerstvo

19. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Vrste društvenih uticaja
Bez obzira koliko je napor mali, društveni uticaj utiče na sve na mnogo načina koje možda ne shvatamo.

20. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Kako izmjeriti društveni uticaj?
Može biti prilično teško znati kako to učiniti, ali evo nekoliko stvari koje treba uzeti u
obzir prilikom mjerenja:
Održivost
Ko ima koristi?
Koliko ljudi ima koristi?
Kakvu korist imaju?

21. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Kako izmjeriti društveni uticaj?

22. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Elementi dobre procjene društvenog uticaja
U „Priručniku za procenu društvenog uticaja” autor Predrag Bejaković donosi deset ključnih tačaka:
1. Postavljajte prava pitanja
2. Identifikujte zainteresovane strane
3. Razumjeti kanale prijenosa
4. Procijeniti institucije
5. Prikupite podatke i informacije
6. Analizirajte uticaje
7. Razmotriti mogućnosti za poboljšanje i mjere
kompenzacije
8. Procijenite rizike
9. Uticaj praćenja i evaluacije
10. Potaknite diskusiju

23. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Hvala!