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Customization
[object Object],[object Object],[object Object]
Why Customization? ,[object Object],[object Object],[object Object],[object Object]
Customization for  Utility Optimization Scale Economy is producing a bunch of configurations, occasional match made by the provider is increasingly adding to consumers’ frustration, demand for “Utility Optimization” is pushing the provider to land that right to consumers’ hands.
Customized Configuration ,[object Object],[object Object]
Customized Car ,[object Object],[object Object]
Customized Gaming ,[object Object],[object Object]
Customized Phone Service ,[object Object],[object Object]
Customized Bank Service ,[object Object],[object Object]
Customized Information Content ,[object Object]
Customized Travel ,[object Object]
Customization for  Expressing Individuality Growing prominence of individuality and being bored with the same pattern everywhere are spurring a new demand: I WANT MY OWN
Nokia Build phone customization service introduced  ,[object Object],[object Object],[object Object]
Customized Notebook ,[object Object],[object Object],[object Object]
NIKEiD ,[object Object],[object Object],[object Object]
Customized Clothing ,[object Object],[object Object]
Customization for  Perfect Match There is some place where you are different from all of the others, those generated by casual segmentation are actually doing little help, therefore a demand for “Perfect Match” is surfacing.
Customized Cosmetic ,[object Object],[object Object]
Customized Dress ,[object Object],[object Object]
Customization for  Preciousness There is some moment unable to be reversed afterwards, and there is something you have only one in your life, “To develop your own” is there helping you create a better memory lifelong.
[object Object],[object Object],Customized Wedding Veil
Customized Jewelry ,[object Object]
Customized Invitation Card ,[object Object]
…  then what else can be customized?

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Customization Trend

  • 2.
  • 3.
  • 4. Customization for Utility Optimization Scale Economy is producing a bunch of configurations, occasional match made by the provider is increasingly adding to consumers’ frustration, demand for “Utility Optimization” is pushing the provider to land that right to consumers’ hands.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Customization for Expressing Individuality Growing prominence of individuality and being bored with the same pattern everywhere are spurring a new demand: I WANT MY OWN
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Customization for Perfect Match There is some place where you are different from all of the others, those generated by casual segmentation are actually doing little help, therefore a demand for “Perfect Match” is surfacing.
  • 18.
  • 19.
  • 20. Customization for Preciousness There is some moment unable to be reversed afterwards, and there is something you have only one in your life, “To develop your own” is there helping you create a better memory lifelong.
  • 21.
  • 22.
  • 23.
  • 24. … then what else can be customized?