How to personalize a product in the e-commerce store? Product configurator will help you increase sales and make your customer happy with the purchase.

1. P R O D U C T C O N F I G U R A T O R
O N Y O U R W E B S I T E

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What is a product configurator?

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Product configurator is a software application for
designing products that are perfectly tailored to
customer’s personal needs. It allows customers to
add or change functionalities of a product by style or
color or create a completely custom product to buy.

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Thanks to a product configurator:
- potential customers can create a product they really want,
- they can see it in a 360 degree product viewer, with a 2d or
3d interactive preview. It means that a buyer can look at a
product from all angles, as if he held it in his hand.

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Why build a product configurator?

6. 1 . Y O U W I L L I N C R E A S E Y O U R S A L E S
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By creating a product configurator, you
can sell your products faster. The
product configurator gives potential
customers the freedom to tailor products
to their needs and specifications.

7. 2 . P E O P L E L O V E P E R S O N A L I S A T I O N
Product personalisation is a huge trend
of the last few years.
According to Invesp research:
“45% of online shoppers are more likely
to shop on a site that offers
personalized recommendations” and
“53% of online shoppers believe that
retailers who personalize the shopping
experience provide a valuable service”.
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By giving your clients the opportunity to build the products of
their dreams, not only will your brand be better remembered, but
also your potential customer will be much more involved in the
whole buying process. It can lead to them becoming more…
loyal to your company.

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Your potential customer will
remember this unique and exciting
experience that you delivered to him.
And he will probably come back for
more, because you just made him
happy.

10. 3 . Y O U W I L L S A V E Y O U R T I M E
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You will relieve your customer service
from certain obligations. Logistic,
production, and accounting processes will
be automated. Imagine your customer
service department having to process every
single order…

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B E F O R E , P E O P L E W H O W A N T E D PERSONALIZATION O F A
P R O D U C T H A D T O C A L L O R W R I T E T O T H E S T O R E S U P P O R T
A N D W A I T H O U R S F O R A N A N S W E R .
NOW, A CUSTOMER CAN CREATE A PRODUCT THAT HE
NEEDS IN A FEW MINUTES. H E W I L L S E E I T S
V I S U A L I S A T I O N I N 2 D O R E V E N 3 D I M M E D I A T E L Y A L O N G
W I T H T H E P R I C E .

12. 4 . Y O U W I L L S A V E M O N E Y
Thanks to creating a product configurator
you won't have to value all available
products in your store. You will price only
the basic parts of the product and the
configurator will automatically evaluate
the product. It will decrease the cost of
manufacturing products that will not
find a buyer in the end.
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PRODUCT CONFIGURATOR
EXAMPLES

14. NIKE ID
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Nike was one of the first brands that offered an online
customization tool for its footwear. The project is called
NikeID. They give clients an opportunity to become the designers
of their shoes and create a fully customized purchase.

15. NIKE ID
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Nike customers could customize almost
every part of the sneakers online and
change the colors and materials of their
base, overlay, laces, lining, outsole, and
many more.
They can also adapt the text and logo that
appears on shoes to clients’ preferences.
The company provides a 360 view of their
shoe combinations in real-time.

16. PLASTICEXPRESS - OUR WORK
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We have had a few opportunities to build amazing product
configurators for our clients. One of our last projects was made
for Contra – a company that specializes in the production of
advertising articles made of plastics, especially PoS and display
products and plexiglass processing.

17. PLASTICEXPRESS
We have created the first online store in
Poland that sells plastic plates, with a
product configurator, adjusted to the shape
and dimension the customer requires.
The client can easily evaluate
and order a number of basic shapes, letters and
numbers with the possibility of cutting holes in
them.
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18. PLASTICEXPRESS
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According to our client's opinion:
"Dotinum was very involved in my project.
Thanks to building a professional product
configurator in the online store, we’re able
to reach new audiences, and our customer
base and sales have increased
consistently."

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If you operate in a very competitive
industry, where customers require an
individual approach, it may be very
beneficial to build a product
configurator on your website.
SUMMARY

20. THANKS TO IMPLEMENTING PRODUCT CONFIGURATOR ON
YOUR WEBSITE YOU WILL:
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- optimize and automate the sales process in your company,
- increase your customers’ engagement,
- relieve your customer support from arduous ordering processes
- make your potential client very happy, because they will receive exactly
what they want.

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Need a help with building a product
configurator?
Dotinum is a software house and creative agency
from Poland, established in 2002. We have a
programming department that can build all kinds
of product configurators.
Drop us a message: info@dotinum.com