We can change Romania together... Deutsche Telekom. Romania's Lost Heritage, Daniel Rosca & Ovidiu Slatineanu

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Telekom Innovation Contest, Bucharest 2014. FMCG? We can change Romania together... Deutsche Telekom. Probably the best strategy for Romanian Agriculture... ! Together with my business partner Ovidiu Slatineanu we get back in time 7000 years... After this journey (www.linkd.in/RquxaL) we will define the impact of technology in the structure of distribution channels and we will analyze the impact of reducing the competition advantage in the food industry. Our project defines a new concept of path to market (www.b2b-strategy.ro/route-to-market-fmcg) through digital environment... shortest path... At the same time, positioning concept is unique in terms of Brand, Communication Strategy & CSR. The project impact in saving Romanian Heritage (www.b2b-strategy.ro/Romania-Incotro) is extremely high and we expect an virtually unlimited potential of concept development in the next five years from financial point of view. Our motto & vision: Don’t compete with rivals; Make them irrelevant! * Blue Ocean Strategy Quote Daniel Rosca www.about.me/DanielRosca Sales & Marketing Manager B2B Strategy www.b2b-strategy.ro | www.fb.com/B2BStrategy

Marketing Travel Business

Romania's Lost Heritage... 37bn USD / year...
We can change Romania together...
www.fb.com/B2BStrategy
www.fb.com/Cucuteni
Bucharest
May 26th 2014
© www.fb.com/Bogdan.DPhotography
Piţărăii, Valea Jiului, Petrosani

© Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County
Digital Route to Market, FMCG, Food
Blogging & communication strategy / platform: Romania's Lost Heritage
Small & medium romanian farmers strategic alliance through digital portal

Our story:
• About us, Daniel Rosca & Ovidiu Slatineanu
• Blue Ocean Strategy workshop invitation
• Digital Market
• Trends
• Competition
• SWOT / France, Le Drive Fermier
• Our & work: Neokoolt / B2B Strategy
• Ideea test
• Financial forecast
© Daniel Rosca, Lainici, Trecatoare prin munti de piatra, Gorj County

Daniel Rosca
Sales & Marketing Manager
B2B Strategy | www.b2b-strategy.ro
www.about.me/DanielRosca
www.about.me/DanielRosca
About US:
Romania's Lost Heritage Project 2014
Ovidiu Slatineanu
Neokoolt NGO Founder / Cucuteni Culture
www.fb.com/Neokoolt | www.fb.com/Cucuteni
www.about.me/Slatineanu.Ovidiu

"Price, assortment, and convenience can still
be powerful competitive criteria, but they
are becoming progressively commoditized
by the Internet."
Digital Market

Trends: KA & IKA Private Label, 17% vs 52.8%?
The best development is noticeable in the food segment, where private
labels cover 17% of the total household consumption. In 2012 there
have been signiﬁcant increases in private label sales in categories such
as yellow cheese (+ 8% of the category total), plain yogurt (+7%) and
breakfast cereals (+6%).
Private labels have gained
ground at an accelerated
pace in recent years,
coming to account for 12
percent of the total value
of the consumer goods
market, compared to 2% in
2007, shows a GfK survey
sent to Agerpres.

”UK consumers will
spend £4.5b.n using
their mobiles this year”
Competition

www.fb.com/B2BStrategy
www.fb.com/Cucuteni
Our work:
History
!
&
!
Strategic Marketing

We can change Romania together...
Bucharest, May 26th 2014www.fb.com/Cucuteni | www.fb.com/B2BStrategy
© Soborul de la Isaiia, Iasi County, Cucuteni Culture

www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu
roscadaniel@gmail.com | ovidiu.slatineanu@gmail.com
!
+4(0) 744 33 66 43 | +4(0) 736 034 075
!
www.b2b-strategy.ro | www.fb.com/Cucuteni
Thank you
&
Best regards from Romania!
Ovidiu Slatineanu
Daniel Rosca

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We can change Romania together... Deutsche Telekom. Romania's Lost Heritage, Daniel Rosca & Ovidiu Slatineanu

1. Romania's Lost Heritage... 37bn USD / year... We can change Romania together... www.fb.com/B2BStrategy www.fb.com/Cucuteni Bucharest May 26th 2014 © www.fb.com/Bogdan.DPhotography Piţărăii, Valea Jiului, Petrosani

2. © Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County Digital Route to Market, FMCG, Food Blogging & communication strategy / platform: Romania's Lost Heritage Small & medium romanian farmers strategic alliance through digital portal

3. Our story: • About us, Daniel Rosca & Ovidiu Slatineanu • Blue Ocean Strategy workshop invitation • Digital Market • Trends • Competition • SWOT / France, Le Drive Fermier • Our & work: Neokoolt / B2B Strategy • Ideea test • Financial forecast © Daniel Rosca, Lainici, Trecatoare prin munti de piatra, Gorj County

4. Daniel Rosca Sales & Marketing Manager B2B Strategy | www.b2b-strategy.ro www.about.me/DanielRosca www.about.me/DanielRosca About US: Romania's Lost Heritage Project 2014 Ovidiu Slatineanu Neokoolt NGO Founder / Cucuteni Culture www.fb.com/Neokoolt | www.fb.com/Cucuteni www.about.me/Slatineanu.Ovidiu

5. Romania's Lost Heritage... * Brand Finance Nation Brand Report 2013 Brand Value Change 2013 vs 2012 , -37bn USD 29.05.2014 / 15.30 - 16.45 Marshal Garden Residence, Bucharest www.b2b-strategy.ro/Romania-IncotroSOS IMM / Romania Incotro, edition 4 Blue Ocean Strategy Workshop

6. "Price, assortment, and convenience can still be powerful competitive criteria, but they are becoming progressively commoditized by the Internet." Digital Market

7. Trends: KA & IKA Private Label, 17% vs 52.8%? The best development is noticeable in the food segment, where private labels cover 17% of the total household consumption. In 2012 there have been signiﬁcant increases in private label sales in categories such as yellow cheese (+ 8% of the category total), plain yogurt (+7%) and breakfast cereals (+6%). Private labels have gained ground at an accelerated pace in recent years, coming to account for 12 percent of the total value of the consumer goods market, compared to 2% in 2007, shows a GfK survey sent to Agerpres.

8. ”UK consumers will spend £4.5b.n using their mobiles this year” Competition

9. SWOT

10. www.fb.com/B2BStrategy www.fb.com/Cucuteni Our work: History ! & ! Strategic Marketing

11. Brand (Communication) Strategy Test & Community Engagement

12. Minimum 41 milion euro sales / county after ﬁrst two years of implementation Minimum 30.000 subscribers / county (Timis size) The best positioning for the next step: Export / European Market One brand, Isaiia, Soborul de la Isaiia CSR: Sustain the Handresti (Cucuteni Civilization) archeological site, Iasi County ! www.b2b-strategy.ro/route-to-market-fmcg Small & medium romanian farmers strategic alliance through digital portal Blogging & communication strategy / platform: Romania's Lost Heritage Financial Forecast Probably the best strategy for Romanian Agriculture... !

13. www.b2b-strategy.ro/route-to-market-fmcg One Brand: Isaiia...

14. We can change Romania together... Bucharest, May 26th 2014www.fb.com/Cucuteni | www.fb.com/B2BStrategy © Soborul de la Isaiia, Iasi County, Cucuteni Culture

15. www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu roscadaniel@gmail.com | ovidiu.slatineanu@gmail.com ! +4(0) 744 33 66 43 | +4(0) 736 034 075 ! www.b2b-strategy.ro | www.fb.com/Cucuteni Thank you & Best regards from Romania! Ovidiu Slatineanu Daniel Rosca

We can change Romania together... Deutsche Telekom. Romania's Lost Heritage, Daniel Rosca & Ovidiu Slatineanu

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We can change Romania together... Deutsche Telekom. Romania's Lost Heritage, Daniel Rosca & Ovidiu Slatineanu