1. Bringing the Jameson
Cult Film Club to life
through social media
Sep ‘09 to Mar ‘10
social
we
are

2. We amplified the effect of Jameson's experiential live screenings
by engaging with online film fans
social
we
are

3. event attendees event attendees
online engagement
online awareness
normal
experiential
campaign
amplified
through
social media
social
we
are

4. Our cult film blog fostered credibility within the film community
and provided a platform for conversations with them about film
social
we
are

5. We also created branded profiles on key social networks
allowing us to engage in more informal conversations with fans
social
we
are

6. We outreached to influential film bloggers
who told their audiences about the club and the screenings
social
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are

7. We used the screenings as a platform for bringing
the online film community together face-to-face
social
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are

8. As a result, we generated considerable buzz and excitement
driving attendance rates of 90% at each screening
social
we
are

9. which resulted in over 50 blog posts about Jameson Cult Film Club
reaching an estimated 500,000 film fans