Created by Sakshi Shahu, RCOEM Nagpur, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow.

1. DISNEY- CASE STUDY

2. Founded by
Walt & Roy
Disney in
1923

3. MISSION

5. BUSINESS
SEGMENTS

8. What does Disney dobest
to connectwith it’s
core audience?

9. Entertainment and
Innovation

10. Trust and Fun

11. Disney Channel maintains
regular connectivity

12. Podcasts and
Interviews

13. What are the risks andbenefits of
expandingthe disney brand in
new ways, such as video
games or superheros?

14. CHALLENGE

15. •More Expansion,
More Revenue
•Increase in popularity

16. Superheroes and
Video Games

17. •Success in the Market
•Stability of the Product

18. A consumer spends
13 billion hours in
Disney Brand each year.
CURRENT STATUS

19. 13th
Most Powerful Brand

20. SUMMARY
HISTORY MISSION
CORE
BRAND
VALUES
BUSINESS
SEGMENTS
QUESTIONS
RAISED
CURRENT
STATUS

21. DISCLAIMER
Created by Sakshi Shahu, RCOEM Nagpur, during a
Marketing internship by Prof. Sameer Mathur, IIM Lucknow.