Submit Search
Upload
WCC COMM 101-Chapter #6 Focus
•
Download as PPTX, PDF
•
1 like
•
223 views
P
profluther
Follow
WCC COMM 101-Chapter #6 Focus
Read less
Read more
Education
Report
Share
Report
Share
1 of 25
Download now
Recommended
COMM 101 - Chapter #6 (FILM)
COMM 101 - Chapter #6 (FILM)
profluther
Product placements in Movies
Product placements in Movies
Aiden Yeh
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
cskinner1
G322 - Question 2 - LESSON1
G322 - Question 2 - LESSON1
hollywoodheathpark
Working Title Films Case Study
Working Title Films Case Study
WalkerVideos
Product Placement
Product Placement
Boris Jovic
Section b intro to exam topics
Section b intro to exam topics
MissConnell
AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)
Belinda Raji
Recommended
COMM 101 - Chapter #6 (FILM)
COMM 101 - Chapter #6 (FILM)
profluther
Product placements in Movies
Product placements in Movies
Aiden Yeh
Media AS Revision 009 (Section B)
Media AS Revision 009 (Section B)
cskinner1
G322 - Question 2 - LESSON1
G322 - Question 2 - LESSON1
hollywoodheathpark
Working Title Films Case Study
Working Title Films Case Study
WalkerVideos
Product Placement
Product Placement
Boris Jovic
Section b intro to exam topics
Section b intro to exam topics
MissConnell
AS G322 revision booklet pt1 (Film Industry)
AS G322 revision booklet pt1 (Film Industry)
Belinda Raji
Institutions and audiences with a focus on Warp
Institutions and audiences with a focus on Warp
KStockwell
Task 1 structure and ownership of the media sector
Task 1 structure and ownership of the media sector
kelseykiki
Product placement-on-movies
Product placement-on-movies
Virginia Bautista
In-flim Branding
In-flim Branding
Utkarsh Haldia
As G322 Key Media Concepts Exam
As G322 Key Media Concepts Exam
cskinner1
Working title - case study
Working title - case study
hollywoodheathpark
My case study thursdya
My case study thursdya
tcasman
Nmt film 4
Nmt film 4
sparkly
Synergy in the Film Industry
Synergy in the Film Industry
jphibbert1979
Sectionbaudiences
Sectionbaudiences
photographyatharlow
First Wearable Electronics Garment
First Wearable Electronics Garment
John Milanski
1media ownership
1media ownership
adamrobbins
Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1
IDBI Capital
Media exam part b – independent film company
Media exam part b – independent film company
ellieaddison1902
Product Placement as Marketing Approach
Product Placement as Marketing Approach
Nataly Kotlyarevska
Captain america case study
Captain america case study
GeorgeSilke
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...
CoombeMedia1
British Independent Film Company - Warp Films
British Independent Film Company - Warp Films
amelibentley
Question 2 lesson 4
Question 2 lesson 4
hollywoodheathpark
Warp films
Warp films
britneysullivan
WCC COMM 101 CHAPTER #6
WCC COMM 101 CHAPTER #6
profluther
WCC COMM 101 Chapter #6-FILM LUTHER
WCC COMM 101 Chapter #6-FILM LUTHER
profluther
More Related Content
What's hot
Institutions and audiences with a focus on Warp
Institutions and audiences with a focus on Warp
KStockwell
Task 1 structure and ownership of the media sector
Task 1 structure and ownership of the media sector
kelseykiki
Product placement-on-movies
Product placement-on-movies
Virginia Bautista
In-flim Branding
In-flim Branding
Utkarsh Haldia
As G322 Key Media Concepts Exam
As G322 Key Media Concepts Exam
cskinner1
Working title - case study
Working title - case study
hollywoodheathpark
My case study thursdya
My case study thursdya
tcasman
Nmt film 4
Nmt film 4
sparkly
Synergy in the Film Industry
Synergy in the Film Industry
jphibbert1979
Sectionbaudiences
Sectionbaudiences
photographyatharlow
First Wearable Electronics Garment
First Wearable Electronics Garment
John Milanski
1media ownership
1media ownership
adamrobbins
Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1
IDBI Capital
Media exam part b – independent film company
Media exam part b – independent film company
ellieaddison1902
Product Placement as Marketing Approach
Product Placement as Marketing Approach
Nataly Kotlyarevska
Captain america case study
Captain america case study
GeorgeSilke
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...
CoombeMedia1
British Independent Film Company - Warp Films
British Independent Film Company - Warp Films
amelibentley
Question 2 lesson 4
Question 2 lesson 4
hollywoodheathpark
Warp films
Warp films
britneysullivan
What's hot
(20)
Institutions and audiences with a focus on Warp
Institutions and audiences with a focus on Warp
Task 1 structure and ownership of the media sector
Task 1 structure and ownership of the media sector
Product placement-on-movies
Product placement-on-movies
In-flim Branding
In-flim Branding
As G322 Key Media Concepts Exam
As G322 Key Media Concepts Exam
Working title - case study
Working title - case study
My case study thursdya
My case study thursdya
Nmt film 4
Nmt film 4
Synergy in the Film Industry
Synergy in the Film Industry
Sectionbaudiences
Sectionbaudiences
First Wearable Electronics Garment
First Wearable Electronics Garment
1media ownership
1media ownership
Effectiveness of product placement in indian hindi movies on consumer new1
Effectiveness of product placement in indian hindi movies on consumer new1
Media exam part b – independent film company
Media exam part b – independent film company
Product Placement as Marketing Approach
Product Placement as Marketing Approach
Captain america case study
Captain america case study
What significance does the continuing development of digital media technology...
What significance does the continuing development of digital media technology...
British Independent Film Company - Warp Films
British Independent Film Company - Warp Films
Question 2 lesson 4
Question 2 lesson 4
Warp films
Warp films
Similar to WCC COMM 101-Chapter #6 Focus
WCC COMM 101 CHAPTER #6
WCC COMM 101 CHAPTER #6
profluther
WCC COMM 101 Chapter #6-FILM LUTHER
WCC COMM 101 Chapter #6-FILM LUTHER
profluther
WCC COMM 101 chapter #6 FILM (updated2) LUTHER
WCC COMM 101 chapter #6 FILM (updated2) LUTHER
profluther
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...
Rob Kingyens
The Ultimate Film Career Guide: Discover how your skills and interests align ...
The Ultimate Film Career Guide: Discover how your skills and interests align ...
Yellowbrick1
G322 section b using your case study new version
G322 section b using your case study new version
staylorchs
G322 section b using your case study
G322 section b using your case study
staylorchs
G322 section b topics 1
G322 section b topics 1
staylorchs
WCC COMM 101 chapter #6 (updated el) LUTHER
WCC COMM 101 chapter #6 (updated el) LUTHER
profluther
Social Commerce - the next big thing
Social Commerce - the next big thing
Antony_Hing
Production and distribution
Production and distribution
mollymeyer10
Student Studios Deck
Student Studios Deck
Shane Walker
OP_6_PowerInNumbers_PDF
OP_6_PowerInNumbers_PDF
Andrea Buck
Eq3
Eq3
wlaufs
Evaluation Q3
Evaluation Q3
amyawhittingham
Example exam answer - not complete
Example exam answer - not complete
Belinda Raji
British Independent Film Companies - Warp Films
British Independent Film Companies - Warp Films
amelibentley
Revision 2
Revision 2
ecclestona
Danish Film Institute Keynote
Danish Film Institute Keynote
LizRosenthal
Section B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision Guide
jphibbert
Similar to WCC COMM 101-Chapter #6 Focus
(20)
WCC COMM 101 CHAPTER #6
WCC COMM 101 CHAPTER #6
WCC COMM 101 Chapter #6-FILM LUTHER
WCC COMM 101 Chapter #6-FILM LUTHER
WCC COMM 101 chapter #6 FILM (updated2) LUTHER
WCC COMM 101 chapter #6 FILM (updated2) LUTHER
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...
The Ultimate Film Career Guide: Discover Your Skills and Interests to Help Yo...
The Ultimate Film Career Guide: Discover how your skills and interests align ...
The Ultimate Film Career Guide: Discover how your skills and interests align ...
G322 section b using your case study new version
G322 section b using your case study new version
G322 section b using your case study
G322 section b using your case study
G322 section b topics 1
G322 section b topics 1
WCC COMM 101 chapter #6 (updated el) LUTHER
WCC COMM 101 chapter #6 (updated el) LUTHER
Social Commerce - the next big thing
Social Commerce - the next big thing
Production and distribution
Production and distribution
Student Studios Deck
Student Studios Deck
OP_6_PowerInNumbers_PDF
OP_6_PowerInNumbers_PDF
Eq3
Eq3
Evaluation Q3
Evaluation Q3
Example exam answer - not complete
Example exam answer - not complete
British Independent Film Companies - Warp Films
British Independent Film Companies - Warp Films
Revision 2
Revision 2
Danish Film Institute Keynote
Danish Film Institute Keynote
Section B Institutions and Audiences Revision Guide
Section B Institutions and Audiences Revision Guide
More from profluther
WCC-LUTHER COMM 101 Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101 Chapter #12 (Advertising).pptx
profluther
WCC-LUTHER COMM 101H Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101H Chapter #12 (Advertising).pptx
profluther
WCC-LUTHER COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
WCC-LUTHER COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
profluther
LUTHER-WCC COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
LUTHER-WCC COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
profluther
WCC-LUTHER COMM 101 Chapter #8 TV Focus.pptx
WCC-LUTHER COMM 101 Chapter #8 TV Focus.pptx
profluther
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
profluther
WCC COMM 101H Chapter #8 TV Focus-LUTHER
WCC COMM 101H Chapter #8 TV Focus-LUTHER
profluther
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
profluther
LUTHER/WCC-COMM 101 Chapter #8 TV Focus.pptx
LUTHER/WCC-COMM 101 Chapter #8 TV Focus.pptx
profluther
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx
profluther
LUTHER-WCC COMM 101 chapter #5-MAGAZINES (part #2)
LUTHER-WCC COMM 101 chapter #5-MAGAZINES (part #2)
profluther
WCC COMM 101 chapter 5-MAGAZINES (part #1)-LUTHER
WCC COMM 101 chapter 5-MAGAZINES (part #1)-LUTHER
profluther
Comm 101-Newspapers chapter 4-LUTHER
Comm 101-Newspapers chapter 4-LUTHER
profluther
COMM 101 chapter 3-BOOKS (LUTHER)
COMM 101 chapter 3-BOOKS (LUTHER)
profluther
WCC COMM 101H reflective project #1 recap-LUTHER
WCC COMM 101H reflective project #1 recap-LUTHER
profluther
WCC COMM 101H research paper-LUTHER
WCC COMM 101H research paper-LUTHER
profluther
Comm 101 digital nation reflection-LUTHER
Comm 101 digital nation reflection-LUTHER
profluther
COMM 101 Research paper info-LUTHER
COMM 101 Research paper info-LUTHER
profluther
WCC Comm 101-Chapter #9 focus video games (updated) LUTHER
WCC Comm 101-Chapter #9 focus video games (updated) LUTHER
profluther
WCC-COMM 101-Chapter #8 TV (fall '22) LUTHER
WCC-COMM 101-Chapter #8 TV (fall '22) LUTHER
profluther
More from profluther
(20)
WCC-LUTHER COMM 101 Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101 Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101H Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101H Chapter #12 (Advertising).pptx
WCC-LUTHER COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
WCC-LUTHER COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
LUTHER-WCC COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
LUTHER-WCC COMM 101 Chapter #9 Focus - VIDEO GAMES.pptx
WCC-LUTHER COMM 101 Chapter #8 TV Focus.pptx
WCC-LUTHER COMM 101 Chapter #8 TV Focus.pptx
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
WCC COMM 101H Chapter #8 TV Focus-LUTHER
WCC COMM 101H Chapter #8 TV Focus-LUTHER
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
WCC-LUTHER COMM 101 Chapter 7-Music and Culture+Reflective Project #3 POWERPO...
LUTHER/WCC-COMM 101 Chapter #8 TV Focus.pptx
LUTHER/WCC-COMM 101 Chapter #8 TV Focus.pptx
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx
WCC-COMM 101 Chapter 7-Music and Culture + Reflective Project #3.pptx
LUTHER-WCC COMM 101 chapter #5-MAGAZINES (part #2)
LUTHER-WCC COMM 101 chapter #5-MAGAZINES (part #2)
WCC COMM 101 chapter 5-MAGAZINES (part #1)-LUTHER
WCC COMM 101 chapter 5-MAGAZINES (part #1)-LUTHER
Comm 101-Newspapers chapter 4-LUTHER
Comm 101-Newspapers chapter 4-LUTHER
COMM 101 chapter 3-BOOKS (LUTHER)
COMM 101 chapter 3-BOOKS (LUTHER)
WCC COMM 101H reflective project #1 recap-LUTHER
WCC COMM 101H reflective project #1 recap-LUTHER
WCC COMM 101H research paper-LUTHER
WCC COMM 101H research paper-LUTHER
Comm 101 digital nation reflection-LUTHER
Comm 101 digital nation reflection-LUTHER
COMM 101 Research paper info-LUTHER
COMM 101 Research paper info-LUTHER
WCC Comm 101-Chapter #9 focus video games (updated) LUTHER
WCC Comm 101-Chapter #9 focus video games (updated) LUTHER
WCC-COMM 101-Chapter #8 TV (fall '22) LUTHER
WCC-COMM 101-Chapter #8 TV (fall '22) LUTHER
Recently uploaded
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
unnathinaik
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
Celine George
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
Virag Sontakke
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Marc Dusseiller Dusjagr
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Krashi Coaching
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
iammrhaywood
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
Steve Thomason
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptx
AvyJaneVismanos
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Celine George
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
thorishapillay1
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
pboyjonauth
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
Mahmoud M. Sallam
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
InMediaRes1
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
UnboundStockton
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
ssuser54595a
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
Sayali Powar
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
Chameera Dedduwage
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
OH TEIK BIN
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Sumit Tiwari
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
9953056974 Low Rate Call Girls In Saket, Delhi NCR
Recently uploaded
(20)
internship ppt on smartinternz platform as salesforce developer
internship ppt on smartinternz platform as salesforce developer
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
Painted Grey Ware.pptx, PGW Culture of India
Painted Grey Ware.pptx, PGW Culture of India
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
Final demo Grade 9 for demo Plan dessert.pptx
Final demo Grade 9 for demo Plan dessert.pptx
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Incoming and Outgoing Shipments in 1 STEP Using Odoo 17
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
Pharmacognosy Flower 3. Compositae 2023.pdf
Pharmacognosy Flower 3. Compositae 2023.pdf
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Enzyme, Pharmaceutical Aids, Miscellaneous Last Part of Chapter no 5th.pdf
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
WCC COMM 101-Chapter #6 Focus
1.
© 2014 by
McGraw-Hill Education CHAPTER 6 FILM
2.
© 2014 by
McGraw-Hill Education IN-CLASS MEDIA PRESENTATION A SHORT HISTORY OF FILM 6-2
3.
© 2014 by
McGraw-Hill Education A SHORT HISTORY OF FILM Describe how the art of film became an industry during the early 20th century and resembled a factory. Studios owned stables of stars, writers, and producers to make the movies, and the theaters to show them in – they churned the movies out like a factory churns out “product”. 6-3
4.
© 2014 by
McGraw-Hill Education A SHORT HISTORY OF FILM Why did this “Factory” system of making movies change? Studios lost control as stars, writers, and producers fought for the right to be independent and movie theaters became independent after antitrust suits were brought against the major studios because they held a monopoly over the entire film industry. 6-4
5.
© 2014 by
McGraw-Hill Education A SHORT HISTORY OF FILM These antitrust actions spelled the end of the studio system and the beginning of an era in which production companies primarily made films on a project-by-project basis. This new breed of production company is often assembled for a particular film and then dissolved afterwards. There are no stars or directors under long-term contracts to be automatically used for ongoing productions. Today, people are especially selected for each film. 6-5
6.
© 2014 by
McGraw-Hill Education A SHORT HISTORY OF FILM How did the Film Industry react to the coming of the Television Age starting in the 1950’s? Tried to make movies “special” and different than Television Made movies that featured content and themes you couldn’t see on Television Sold old movies to Television Realized that Home Video was an effective way to advertise their theatrical releases 6-6
7.
© 2014 by
McGraw-Hill Education MOVIES & CULTURE Why do you think movies have such an important place in American culture? What makes them so special? 6-7
8.
© 2014 by
McGraw-Hill Education MOVIES & CULTURE Movies hold a very special place in our culture… We talk of Hollywood as the “dream factory,” the makers of “movie magic.” We want our lives and loves to be “just like in the movies.” The movies are “larger than life,” and movie stars are much more glamorous than television stars. 6-8
9.
© 2014 by
McGraw-Hill Education MOVIES AS A MEDIUM MOVIES ARE ESPECIALLY COLLABORATIVE AND COMBINE MEDIA INTO ONE PACKAGE: Visuals (moving and otherwise) Print/Words (script) Music + Sound (soundtrack/score/sound design) Camera work (lighting, movement, effects) Design (production elements, color schemes, wardrobe, etc.) All of these elements (and more) combine to make a “movie” – GOODFELLAS tracking shot 6-9
10.
© 2014 by
McGraw-Hill Education MOVIES AND THEIR AUDIENCES •Today’s movie audience is increasingly a young one •The typical moviegoer in the United States is a teenager or young adult. These teens and 20-somethings, although making up less than 20% of the total population, represent more than 30% of the tickets bought. 6-10
11.
© 2014 by
McGraw-Hill Education TOP 20 WORLDWIDE HITS 6-11 • SEQUELS, REMAKES, AND FRANCHISES • TELEVISION, COMIC BOOK, & VIDEO-GAME REMAKES • RICH MERCHANDISE OPPORTUNITIES
12.
© 2014 by
McGraw-Hill Education THREE COMPONENT SYSTEM PRODUCTION • About 700 feature-length films are produced annually in the U.S. • Most are now shot on digital (not film) – which can make making a movie cheaper OR more expensive, depending on the type of film you’re making 6-12
13.
© 2014 by
McGraw-Hill Education THREE COMPONENT SYSTEM DISTRIBUTION •Ever-increasing number of distribution points to consider •Cost of advertising and promotion can greatly increase the total cost of a film •Average cost of producing and marketing a Hollywood feature is over $110 million 6-13
14.
© 2014 by
McGraw-Hill Education THREE COMPONENT SYSTEM EXHIBITION About 39,000 movie screens exhibit motion pictures in the United States The five largest American movie chains sell nearly 80% of all tickets Concession sales account for 40% of a theater’s profits (at an 80% profit margin) Not just movies are being shown 6-14
15.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING HOW movies are sold, watched and distributed is changing drastically due to the massive growth of digital media and new distribution models – films are no longer typically destined for the big screen and, as a result, everything from how they’re made to how they’re sold is changing. 6-15
16.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING All major film studios are a major part of a large conglomerate, and much of this takes place as foreign ownership CONGLOMERATION + FOREIGN OWNERSHIP = Blockbuster Mentality Filmmaking characterized by reduced risk taking and more formulaic movies. 6-16
17.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING “CONCEPT” FILMS Movies that can be described in one line Depend little on characterization, plot development, and dialogue More easily sold overseas 6-17
18.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING The importance of foreign distribution cannot be overstated; only 2 in 10 U.S. features make a profit on U.S. box office. Much of their eventual profit comes from overseas sales. Typically, overseas box office accounts for 70% of a studio movie's total ticket sales 6-18
19.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING 6-19 Netflix operates in 45 countries, bringing its subscriber total to nearly 58 million with 39 million in the U.S. alone Simultaneous release of movies to theaters, DVD, and cable video on demand Film promotion via social networking sites 30% of smartphone users and 40% of tablet users stream movies
20.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING Many movies are adaptations of television shows, comic books, and video games because of the “Blockbuster Mentality” as well as… Merchandise tie-ins which accounts for almost $200 billion in payments By 2011, the HARRY POTTER franchise had made over $7 BILLION in sales of official merchandise 6-20
21.
© 2014 by
McGraw-Hill Education TRENDS AND CONVERGENCE IN MOVIEMAKING Brief History: Product placements in movies THE SOCIAL NETWORK: adidas, Apache, Apple, Arm & Hammer, Boston University, Brooks Brothers, Cadillac, Cambridge University, Columbia University, Cornell University, Dell, Disney, Exeter Academy, Facebook, Friendster, Gap, Google, Harvard University, LiveJournal, London School of Economics, Macy's,match.com, Microsoft, Mountain Dew, MySpace, Napster, Network Solutions, New England Patriots, NFL, Nike, Oxford University, Patagonia, Philips, Polaroid, Polo Ralph Lauren, Porsche, Range Rover, Red Bull, Samsung, Sony VAIO, Stairmaster, Stanford University, The Harvard Crimson, The North Face, The Unlimited, Thirsty Scholar, Tower Records, Ty Nant, Under Armour, Victoria's Secret, Yale University 6-21
22.
© 2014 by
McGraw-Hill Education DEVELOPING MEDIA LITERACY SKILLS Recognizing Product Placements Product placement—a business in its own right It’s a commercial that lives “forever” All but guaranteed to have worldwide distribution Unskippable Awareness of efforts of movie industry to maximize income from films is central to good film literacy 6-22
23.
© 2014 by
McGraw-Hill Education DEVELOPING MEDIA LITERACY SKILLS Recognizing Product Placements What’s so bad about product placement? Artistic decisions are placed second to obligations to sponsors In certain cases, the sponsor can have final approval of a scene/film The ever-growing importance of profit in the movie industry 6-23
24.
© 2014 by
McGraw-Hill Education MOVIES & TECHNOLOGY Back in the day, filmmakers used matte paintings, miniature models and trick photography to achieve impossible looking cinematic effects. Today, Hollywood has nearly perfected the art and application of computer-generated imagery (CGI) in movies and TV shows. 6-24
25.
© 2014 by
McGraw-Hill Education MOVIES & TECHNOLOGY CGI = Computer Generated Images TOP 10 Visual Effects You Thought Were Real PRACTICAL EFFECTS = “In-Camera” A practical effect is a special effect produced physically, without computer- generated imagery or other post production techniques. TOP 10 BOTTOM 10 6-25
Download now